News Feed Item
Studiobanks Becomes Union
Charlotte-Based Digital Agency Celebrates Continued Growth and Transforms Brand
|By PR Newswire
|August 19, 2014 09:37 AM EDT
CHARLOTTE, N.C., Aug. 19, 2014 /PRNewswire/ -- Studiobanks today announced a significant brand evolution that includes a new website, logo and transformation to a new company name, Union. With the rise of mobile, social and greater digital marketing expectations, the Union rebrand reflects the agency's dramatic progression and expansion over the past several years. Once a small design firm, Studiobanks has evolved to a 20-person digital marketing powerhouse that supports many of the Southeast region's most recognizable brands.
Logo - http://photos.prnewswire.com/prnh/20140818/137145
Since its founding 12 years ago, Studiobanks has experienced solid growth with its client portfolio, digital talent and service offering. During that time, the firm has grown and adapted its core capabilities in response to client needs and the ever-evolving digital communications and marketing landscape.
"As a digital marketing agency, we unify brands with consumers, strategy with technology and goals with results," said Union President and Creative Director Banks Wilson. "Our unified approach to delivering thoughtful strategy and smart technology to craft high-quality digital platforms, campaigns and content for clients was the driving force behind the creation of the new Union brand.
"We are now Union — and we are very excited about the direction of our agency as the digital economy continues to strengthen and evolve."
Vice President of Strategy Chris Jones added: "With the rise of connected devices, companies have been confronted with a multitude of internal and external challenges — and getting the digital marketing mix right is only one aspect of a company's overall effort to become a better digital enterprise.
"Time, now more than ever, is driving consumer behavior. Smaller connected devices have not only created consumption behavior shifts, but also brand interaction preference shifts. People are opting to save valuable personal time by buying goods and services online, more often, on smaller devices. Therefore, our clients need to meet their buyers where they are and present the right business opportunities. As a digital-first marketing agency, this is precisely how Union helps clients focus and adapt their business."
Vice President of Accounts Christy Holland said the production volume has been challenging, but also highly rewarding. "In the past 12 months, Union has added 20 new clients to its roster and released 23 enterprise-level responsive platforms — across a wide range of market segments.
"Digital innovation will always require a deeper level of programming and service integration as you push the boundaries of medium. The range of our client needs, and the expertise required to fulfill those needs, has never been greater," Holland continued.
"As we evolve, our clients can continue to expect the same innovative and hard-earned work that they have come to expect from our team. We look forward to continuing to grow alongside our clients," Wilson said.
Union's in-house creative, development and strategy teams crafted the rebrand, including naming, visual identity and digital platform.
Founded in 2002, Union (formally Studiobanks) is an independently owned digital marketing agency that's headquartered in Charlotte, NC.
Considered a digital marketing leader, Union collaborates with many of the Southeast region's top brands to achieve business objectives through innovative strategy, creative and technology. The agency specializes in crafting digital marketing platforms, content and campaigns that deliver meaningful and measurable results.
The firm works with brands such as Allen Tate Realtors, CPI Security, Discovery Place, Duke Energy, Hendrick Motorsports, Highwoods Properties, McColl Center for Art + Innovation, Meineke, Neighborhood Lender, NASCAR, Opera Carolina, Pamlico Capital, Sales Performance International and Sona MedSpa.
More information about the agency may be found on its new website, www.union.co.
Media Contact: Claire Outlaw, Union, 704-335-5424, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
Enterprises are turning to the hybrid cloud to drive greater scalability and cost-effectiveness. But enterprises should beware as the definition of “policy” varies wildly. Some say it’s the ability to control the resources apps’ use or where the apps run. Others view policy as governing the permissions and delivering security. Policy is all of that and more. In his session at 16th Cloud Expo, Derek Collison, founder and CEO of Apcera, explained what policy is, he showed how policy should be arch...
Jul. 7, 2015 06:30 PM EDT Reads: 870
Countless business models have spawned from the IaaS industry. Resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time.
In his General Session at 16th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, broke down what we've got to work with and discuss the benefits and pitfalls to discover how we can best use them to d...
Jul. 7, 2015 06:30 PM EDT Reads: 2,356
"We have seen the evolution of WebRTC right from the starting point to what it has become today, that people are using in real applications," noted Dr. Natasha Tamaskar, Vice President and Head of Cloud and Mobile Strategy and Ecosystem at GENBAND, in this SYS-CON.tv interview at WebRTC Summit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 7, 2015 06:15 PM EDT Reads: 922
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Com...
Jul. 7, 2015 06:00 PM EDT Reads: 437
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
Jul. 7, 2015 05:45 PM EDT Reads: 2,477
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
Jul. 7, 2015 05:00 PM EDT Reads: 2,270
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
Jul. 7, 2015 05:00 PM EDT Reads: 2,265
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations.
In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
Jul. 7, 2015 05:00 PM EDT Reads: 2,461
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 7, 2015 04:45 PM EDT Reads: 1,718
"CenturyLink brings a full suite of services to the table and that enables us to be an IT service provider," explained Jeff Katzen, Director of the Cloud Practice at CenturyLink, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 7, 2015 04:15 PM EDT Reads: 664
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
Jul. 7, 2015 04:00 PM EDT Reads: 1,952
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
Jul. 7, 2015 03:45 PM EDT Reads: 1,418
One of the hottest areas in cloud right now is DRaaS and related offerings.
In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Jul. 7, 2015 03:45 PM EDT Reads: 2,407
"In the IoT space we are helping customers, mostly enterprises and industry verticals where time-to-value is critical, and we help them with the ability to do faster insights and actions using our platform so they can transform their business operations," explained Venkat Eswara, VP of Marketing at Vitria, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 7, 2015 03:45 PM EDT Reads: 952
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered.
In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
Jul. 7, 2015 03:45 PM EDT Reads: 2,686