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Studiobanks Becomes Union
Charlotte-Based Digital Agency Celebrates Continued Growth and Transforms Brand
|By PR Newswire
|August 19, 2014 09:37 AM EDT
CHARLOTTE, N.C., Aug. 19, 2014 /PRNewswire/ -- Studiobanks today announced a significant brand evolution that includes a new website, logo and transformation to a new company name, Union. With the rise of mobile, social and greater digital marketing expectations, the Union rebrand reflects the agency's dramatic progression and expansion over the past several years. Once a small design firm, Studiobanks has evolved to a 20-person digital marketing powerhouse that supports many of the Southeast region's most recognizable brands.
Logo - http://photos.prnewswire.com/prnh/20140818/137145
Since its founding 12 years ago, Studiobanks has experienced solid growth with its client portfolio, digital talent and service offering. During that time, the firm has grown and adapted its core capabilities in response to client needs and the ever-evolving digital communications and marketing landscape.
"As a digital marketing agency, we unify brands with consumers, strategy with technology and goals with results," said Union President and Creative Director Banks Wilson. "Our unified approach to delivering thoughtful strategy and smart technology to craft high-quality digital platforms, campaigns and content for clients was the driving force behind the creation of the new Union brand.
"We are now Union — and we are very excited about the direction of our agency as the digital economy continues to strengthen and evolve."
Vice President of Strategy Chris Jones added: "With the rise of connected devices, companies have been confronted with a multitude of internal and external challenges — and getting the digital marketing mix right is only one aspect of a company's overall effort to become a better digital enterprise.
"Time, now more than ever, is driving consumer behavior. Smaller connected devices have not only created consumption behavior shifts, but also brand interaction preference shifts. People are opting to save valuable personal time by buying goods and services online, more often, on smaller devices. Therefore, our clients need to meet their buyers where they are and present the right business opportunities. As a digital-first marketing agency, this is precisely how Union helps clients focus and adapt their business."
Vice President of Accounts Christy Holland said the production volume has been challenging, but also highly rewarding. "In the past 12 months, Union has added 20 new clients to its roster and released 23 enterprise-level responsive platforms — across a wide range of market segments.
"Digital innovation will always require a deeper level of programming and service integration as you push the boundaries of medium. The range of our client needs, and the expertise required to fulfill those needs, has never been greater," Holland continued.
"As we evolve, our clients can continue to expect the same innovative and hard-earned work that they have come to expect from our team. We look forward to continuing to grow alongside our clients," Wilson said.
Union's in-house creative, development and strategy teams crafted the rebrand, including naming, visual identity and digital platform.
Founded in 2002, Union (formally Studiobanks) is an independently owned digital marketing agency that's headquartered in Charlotte, NC.
Considered a digital marketing leader, Union collaborates with many of the Southeast region's top brands to achieve business objectives through innovative strategy, creative and technology. The agency specializes in crafting digital marketing platforms, content and campaigns that deliver meaningful and measurable results.
The firm works with brands such as Allen Tate Realtors, CPI Security, Discovery Place, Duke Energy, Hendrick Motorsports, Highwoods Properties, McColl Center for Art + Innovation, Meineke, Neighborhood Lender, NASCAR, Opera Carolina, Pamlico Capital, Sales Performance International and Sona MedSpa.
More information about the agency may be found on its new website, www.union.co.
Media Contact: Claire Outlaw, Union, 704-335-5424, [email protected]
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