Welcome!

News Feed Item

The Great Debate: Do Moms or Kids Have More Control Over Back-to-School Shopping?

New Survey from Shoebuy.com Says Mum's the Word

BOSTON, Aug. 19, 2014 /PRNewswire/ -- Who has more control over back-to-school shopping decisions: Mom or Kids? Shoebuy.com, a leading online retailer for shoes, clothing, and accessories for the whole family, today revealed that Mom has the final say, according to the company's recent national survey. And Mom did not shy away from these revelations, even when they were incriminating.

The Great Debate: Do Moms or kids have control over back to school shopping? Sorry, Kids, Shoebuy.com survey says Mum’s the word!

Mom may have been honest in this survey, but 1 in every 4 respondents admitted to have lied to their children in order to avoid purchasing a back-to-school item that was on their kids' wish lists. Looks like Mom doesn't always tell the truth after all, but this may be because she is also trying to save a buck.

With 70 percent of moms saying they are more concerned with finding good deals over what their kids want for the new school year, moms may be opting for a quantity over quality approach to back-to-school shopping. In fact, only a select 8 percent of respondents care strongly about their children having high-quality brand names or being trendy.

But all that quantity adds up – close to 50 percent said they spend over $150 per child on back-to-school shoes, clothes, and accessories, with 20 percent spending more than a whopping $200. That comes to a bill of $600 for a family of three school-aged children. 1 in 4 also spend more time shopping for back-to-school fashion needs than classroom needs.

"We came across some real conversation starters around moms' back-to-school shopping priorities, and were particularly excited to learn that online shopping is helping moms get what they need and ensure they have time to enjoy the summer," said Trisha Sweeney, Executive Vice President and Chief Merchandising Officer of Shoebuy.com. "We're also thrilled to know that moms do take the extra time to treat themselves while prepping their families – and we are happy to assist while they navigate through the back-to-school season."

Additional findings from the survey include:

  • Get Mom to the Beach: 1 in 3 moms prefer to do their kids' back-to-school shopping online so they can spend more time enjoying the sun and sand.
  • One for Kids, and One for Mom: Almost 50 percent of moms would only take advantage of the back-to-school shopping season to shop for themselves if they scored a huge deal.
  • Dress Code Debate: Support of school dress codes across the U.S. decreases from West to East, with 84 percent of Western respondents and only 68 percent of Northeastern respondents in agreement with existing policies.
  • What Fashion Crime? When asked to reminisce about their biggest school fashion faux-pas, moms revealed parachute pants, leg warmers, and matching velour sweat-suits as their biggest style regrets (with butterfly clips, and bell-bottoms not too far behind). But lo-and-behold, these trends have all made strong comebacks since disappearing years ago!

Survey Methodology 
This survey was conducted online nationally by Google Consumer Surveys among 535 moms, ages 18-64 in August 2014.

Back-to-School Shopping Guide 
For the latest back to school styles and must-haves for kindergartners and college students and teachers alike, visit the Shoebuy Schoolhouse Shop: http://www.shoebuy.com/info/back-to-school.

About Shoebuy.com 
With more than one million products for customers to choose from, Shoebuy.com is a leading global retailer for shoes, clothing and accessories for shoppers seeking the best variety and brands. The Shoebuy.com customer experience extends beyond shoes through the company's broad portfolio of products, as well as the exclusive Events.Shoebuy.com featuring invitation-only private sales. Shoebuy.com was founded in 1999 and is an operating business of IAC (Nasdaq: IACI). Learn more at Shoebuy.com, connect with us on Twitter @Shoebuy, follow us on Pinterest or visit our Facebook page.

Shoebuy.com logo.

Photo - http://photos.prnewswire.com/prnh/20140819/137420 
Logo - http://photos.prnewswire.com/prnh/20140211/NE62212LOGO

Contact:
Megan Hand
SHIFT Communications
617.779.1806
Shoebuy@shiftcomm.com 

SOURCE Shoebuy.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often un...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of Dev...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.