Welcome!

News Feed Item

The Great Debate: Do Moms or Kids Have More Control Over Back-to-School Shopping?

New Survey from Shoebuy.com Says Mum's the Word

BOSTON, Aug. 19, 2014 /PRNewswire/ -- Who has more control over back-to-school shopping decisions: Mom or Kids? Shoebuy.com, a leading online retailer for shoes, clothing, and accessories for the whole family, today revealed that Mom has the final say, according to the company's recent national survey. And Mom did not shy away from these revelations, even when they were incriminating.

The Great Debate: Do Moms or kids have control over back to school shopping? Sorry, Kids, Shoebuy.com survey says Mum’s the word!

Mom may have been honest in this survey, but 1 in every 4 respondents admitted to have lied to their children in order to avoid purchasing a back-to-school item that was on their kids' wish lists. Looks like Mom doesn't always tell the truth after all, but this may be because she is also trying to save a buck.

With 70 percent of moms saying they are more concerned with finding good deals over what their kids want for the new school year, moms may be opting for a quantity over quality approach to back-to-school shopping. In fact, only a select 8 percent of respondents care strongly about their children having high-quality brand names or being trendy.

But all that quantity adds up – close to 50 percent said they spend over $150 per child on back-to-school shoes, clothes, and accessories, with 20 percent spending more than a whopping $200. That comes to a bill of $600 for a family of three school-aged children. 1 in 4 also spend more time shopping for back-to-school fashion needs than classroom needs.

"We came across some real conversation starters around moms' back-to-school shopping priorities, and were particularly excited to learn that online shopping is helping moms get what they need and ensure they have time to enjoy the summer," said Trisha Sweeney, Executive Vice President and Chief Merchandising Officer of Shoebuy.com. "We're also thrilled to know that moms do take the extra time to treat themselves while prepping their families – and we are happy to assist while they navigate through the back-to-school season."

Additional findings from the survey include:

  • Get Mom to the Beach: 1 in 3 moms prefer to do their kids' back-to-school shopping online so they can spend more time enjoying the sun and sand.
  • One for Kids, and One for Mom: Almost 50 percent of moms would only take advantage of the back-to-school shopping season to shop for themselves if they scored a huge deal.
  • Dress Code Debate: Support of school dress codes across the U.S. decreases from West to East, with 84 percent of Western respondents and only 68 percent of Northeastern respondents in agreement with existing policies.
  • What Fashion Crime? When asked to reminisce about their biggest school fashion faux-pas, moms revealed parachute pants, leg warmers, and matching velour sweat-suits as their biggest style regrets (with butterfly clips, and bell-bottoms not too far behind). But lo-and-behold, these trends have all made strong comebacks since disappearing years ago!

Survey Methodology 
This survey was conducted online nationally by Google Consumer Surveys among 535 moms, ages 18-64 in August 2014.

Back-to-School Shopping Guide 
For the latest back to school styles and must-haves for kindergartners and college students and teachers alike, visit the Shoebuy Schoolhouse Shop: http://www.shoebuy.com/info/back-to-school.

About Shoebuy.com 
With more than one million products for customers to choose from, Shoebuy.com is a leading global retailer for shoes, clothing and accessories for shoppers seeking the best variety and brands. The Shoebuy.com customer experience extends beyond shoes through the company's broad portfolio of products, as well as the exclusive Events.Shoebuy.com featuring invitation-only private sales. Shoebuy.com was founded in 1999 and is an operating business of IAC (Nasdaq: IACI). Learn more at Shoebuy.com, connect with us on Twitter @Shoebuy, follow us on Pinterest or visit our Facebook page.

Shoebuy.com logo.

Photo - http://photos.prnewswire.com/prnh/20140819/137420 
Logo - http://photos.prnewswire.com/prnh/20140211/NE62212LOGO

Contact:
Megan Hand
SHIFT Communications
617.779.1806
[email protected] 

SOURCE Shoebuy.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera M...
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captu...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
SYS-CON Events announced today that Interface Masters Technologies, a leader in Network Visibility and Uptime Solutions, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading vendor in the network monitoring and high speed networking markets. Based in the heart of Silicon Valley, Interface Masters' expertise lies in Gigabit, 10 Gigabit and 40 Gigabit Eth...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, will discuss recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model f...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.