Welcome!

News Feed Item

The Great Debate: Do Moms or Kids Have More Control Over Back-to-School Shopping?

New Survey from Shoebuy.com Says Mum's the Word

BOSTON, Aug. 19, 2014 /PRNewswire/ -- Who has more control over back-to-school shopping decisions: Mom or Kids? Shoebuy.com, a leading online retailer for shoes, clothing, and accessories for the whole family, today revealed that Mom has the final say, according to the company's recent national survey. And Mom did not shy away from these revelations, even when they were incriminating.

The Great Debate: Do Moms or kids have control over back to school shopping? Sorry, Kids, Shoebuy.com survey says Mum’s the word!

Mom may have been honest in this survey, but 1 in every 4 respondents admitted to have lied to their children in order to avoid purchasing a back-to-school item that was on their kids' wish lists. Looks like Mom doesn't always tell the truth after all, but this may be because she is also trying to save a buck.

With 70 percent of moms saying they are more concerned with finding good deals over what their kids want for the new school year, moms may be opting for a quantity over quality approach to back-to-school shopping. In fact, only a select 8 percent of respondents care strongly about their children having high-quality brand names or being trendy.

But all that quantity adds up – close to 50 percent said they spend over $150 per child on back-to-school shoes, clothes, and accessories, with 20 percent spending more than a whopping $200. That comes to a bill of $600 for a family of three school-aged children. 1 in 4 also spend more time shopping for back-to-school fashion needs than classroom needs.

"We came across some real conversation starters around moms' back-to-school shopping priorities, and were particularly excited to learn that online shopping is helping moms get what they need and ensure they have time to enjoy the summer," said Trisha Sweeney, Executive Vice President and Chief Merchandising Officer of Shoebuy.com. "We're also thrilled to know that moms do take the extra time to treat themselves while prepping their families – and we are happy to assist while they navigate through the back-to-school season."

Additional findings from the survey include:

  • Get Mom to the Beach: 1 in 3 moms prefer to do their kids' back-to-school shopping online so they can spend more time enjoying the sun and sand.
  • One for Kids, and One for Mom: Almost 50 percent of moms would only take advantage of the back-to-school shopping season to shop for themselves if they scored a huge deal.
  • Dress Code Debate: Support of school dress codes across the U.S. decreases from West to East, with 84 percent of Western respondents and only 68 percent of Northeastern respondents in agreement with existing policies.
  • What Fashion Crime? When asked to reminisce about their biggest school fashion faux-pas, moms revealed parachute pants, leg warmers, and matching velour sweat-suits as their biggest style regrets (with butterfly clips, and bell-bottoms not too far behind). But lo-and-behold, these trends have all made strong comebacks since disappearing years ago!

Survey Methodology 
This survey was conducted online nationally by Google Consumer Surveys among 535 moms, ages 18-64 in August 2014.

Back-to-School Shopping Guide 
For the latest back to school styles and must-haves for kindergartners and college students and teachers alike, visit the Shoebuy Schoolhouse Shop: http://www.shoebuy.com/info/back-to-school.

About Shoebuy.com 
With more than one million products for customers to choose from, Shoebuy.com is a leading global retailer for shoes, clothing and accessories for shoppers seeking the best variety and brands. The Shoebuy.com customer experience extends beyond shoes through the company's broad portfolio of products, as well as the exclusive Events.Shoebuy.com featuring invitation-only private sales. Shoebuy.com was founded in 1999 and is an operating business of IAC (Nasdaq: IACI). Learn more at Shoebuy.com, connect with us on Twitter @Shoebuy, follow us on Pinterest or visit our Facebook page.

Shoebuy.com logo.

Photo - http://photos.prnewswire.com/prnh/20140819/137420 
Logo - http://photos.prnewswire.com/prnh/20140211/NE62212LOGO

Contact:
Megan Hand
SHIFT Communications
617.779.1806
[email protected] 

SOURCE Shoebuy.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Transformation Abstract Encryption and privacy in the cloud is a daunting yet essential task for both security practitioners and application developers, especially as applications continue moving to the cloud at an exponential rate. What are some best practices and processes for enterprises to follow that balance both security and ease of use requirements? What technologies are available to empower enterprises with code, data and key protection from cloud providers, system administrators, inside...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
You want to start your DevOps journey but where do you begin? Do you say DevOps loudly 5 times while looking in the mirror and it suddenly appears? Do you hire someone? Do you upskill your existing team? Here are some tips to help support your DevOps transformation. Conor Delanbanque has been involved with building & scaling teams in the DevOps space globally. He is the Head of DevOps Practice at MThree Consulting, a global technology consultancy. Conor founded the Future of DevOps Thought Leade...
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been designed around data privacy," explained Julian Box, CEO and co-founder of Calligo, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Jo Peterson is VP of Cloud Services for Clarify360, a boutique sourcing and benchmarking consultancy focused on transforming technology into business advantage. Clarify360 provides custom, end-to-end solutions from a portfolio of more than 170 suppliers globally. As an engineer, Jo sources net new technology footprints, and is an expert at optimizing and benchmarking existing environments focusing on Cloud Enablement and Optimization. She and her team work with clients on Cloud Discovery, Cloud ...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...