Welcome!

News Feed Item

The Great Debate: Do Moms or Kids Have More Control Over Back-to-School Shopping?

New Survey from Shoebuy.com Says Mum's the Word

BOSTON, Aug. 19, 2014 /PRNewswire/ -- Who has more control over back-to-school shopping decisions: Mom or Kids? Shoebuy.com, a leading online retailer for shoes, clothing, and accessories for the whole family, today revealed that Mom has the final say, according to the company's recent national survey. And Mom did not shy away from these revelations, even when they were incriminating.

The Great Debate: Do Moms or kids have control over back to school shopping? Sorry, Kids, Shoebuy.com survey says Mum’s the word!

Mom may have been honest in this survey, but 1 in every 4 respondents admitted to have lied to their children in order to avoid purchasing a back-to-school item that was on their kids' wish lists. Looks like Mom doesn't always tell the truth after all, but this may be because she is also trying to save a buck.

With 70 percent of moms saying they are more concerned with finding good deals over what their kids want for the new school year, moms may be opting for a quantity over quality approach to back-to-school shopping. In fact, only a select 8 percent of respondents care strongly about their children having high-quality brand names or being trendy.

But all that quantity adds up – close to 50 percent said they spend over $150 per child on back-to-school shoes, clothes, and accessories, with 20 percent spending more than a whopping $200. That comes to a bill of $600 for a family of three school-aged children. 1 in 4 also spend more time shopping for back-to-school fashion needs than classroom needs.

"We came across some real conversation starters around moms' back-to-school shopping priorities, and were particularly excited to learn that online shopping is helping moms get what they need and ensure they have time to enjoy the summer," said Trisha Sweeney, Executive Vice President and Chief Merchandising Officer of Shoebuy.com. "We're also thrilled to know that moms do take the extra time to treat themselves while prepping their families – and we are happy to assist while they navigate through the back-to-school season."

Additional findings from the survey include:

  • Get Mom to the Beach: 1 in 3 moms prefer to do their kids' back-to-school shopping online so they can spend more time enjoying the sun and sand.
  • One for Kids, and One for Mom: Almost 50 percent of moms would only take advantage of the back-to-school shopping season to shop for themselves if they scored a huge deal.
  • Dress Code Debate: Support of school dress codes across the U.S. decreases from West to East, with 84 percent of Western respondents and only 68 percent of Northeastern respondents in agreement with existing policies.
  • What Fashion Crime? When asked to reminisce about their biggest school fashion faux-pas, moms revealed parachute pants, leg warmers, and matching velour sweat-suits as their biggest style regrets (with butterfly clips, and bell-bottoms not too far behind). But lo-and-behold, these trends have all made strong comebacks since disappearing years ago!

Survey Methodology 
This survey was conducted online nationally by Google Consumer Surveys among 535 moms, ages 18-64 in August 2014.

Back-to-School Shopping Guide 
For the latest back to school styles and must-haves for kindergartners and college students and teachers alike, visit the Shoebuy Schoolhouse Shop: http://www.shoebuy.com/info/back-to-school.

About Shoebuy.com 
With more than one million products for customers to choose from, Shoebuy.com is a leading global retailer for shoes, clothing and accessories for shoppers seeking the best variety and brands. The Shoebuy.com customer experience extends beyond shoes through the company's broad portfolio of products, as well as the exclusive Events.Shoebuy.com featuring invitation-only private sales. Shoebuy.com was founded in 1999 and is an operating business of IAC (Nasdaq: IACI). Learn more at Shoebuy.com, connect with us on Twitter @Shoebuy, follow us on Pinterest or visit our Facebook page.

Shoebuy.com logo.

Photo - http://photos.prnewswire.com/prnh/20140819/137420 
Logo - http://photos.prnewswire.com/prnh/20140211/NE62212LOGO

Contact:
Megan Hand
SHIFT Communications
617.779.1806
[email protected] 

SOURCE Shoebuy.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
"Software-defined storage is a big problem in this industry because so many people have different definitions as they see fit to use it," stated Peter McCallum, VP of Datacenter Solutions at FalconStor Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
"Our strategy is to focus on the hyperscale providers - AWS, Azure, and Google. Over the last year we saw that a lot of developers need to learn how to do their job in the cloud and we see this DevOps movement that we are catering to with our content," stated Alessandro Fasan, Head of Global Sales at Cloud Academy, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, and communicator. For over 30 years across five continents, he has built success with Fortune 500 corporations, vendors, governments, and as a leading research analyst and consultant.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...