Welcome!

News Feed Item

America Clamors For a Dram of Brooklyn

Jura Brooklyn Whisky Now Available Nationwide

NEW YORK, Aug. 19, 2014 /PRNewswire/ -- Jura Brooklyn, the rule-breaking Scotch whisky created in collaboration with Brooklyn visionaries and Jura, part of the Whyte & Mackay single malt portfolio, is now available to retailers nationwide after an exclusive run in metropolitan New York. The distinct single malt, which launched at the end of June to borough-backed fanfare, quickly gained the attention and envy of retailers and whisky drinkers across the US. To meet demand, the brand is producing more of the Brooklyn batch for availability at select nationwide retailers and online.

Jura Brooklyn

In 2013, Jura brought together 12 respected Brooklyn artisans to co-collaborate on Kings County's first single malt Scotch whisky. As the rule-breaker of the Scotch whisky world, Jura was long intrigued by Brooklyn, a geography that similarly defies convention. Jura's rogue of a Master Distiller, Mr. Willie Tait, traveled across the Atlantic to the streets of Williamsburg, Park Slope, Bushwick and every neighborhood in between, with one objective: to craft a world-class single malt Scotch, chosen by and for the people of Brooklyn. And now the nation wants a taste.

"We are proud to have executed a project that has never been attempted before in the Scotch whisky world," says Tait. "We've developed a totally new whisky liquid in collaboration with artisans, craftsman and pioneers in the place where food and drink trends are born— Brooklyn. And we can't wait to see the rest of America's reaction to our whisky. It's a true blend of two places both known for their uniqueness."

Tait met with his hand-picked team (Bedford Cheese Shop, Brooklyn Winery, The Richardson, Post Office, Fine & Raw, New York City Food Truck Association, BAM, Brooklyn Brewery, Noorman's Kil, Vimbly, Buttermilk Channel and Brooklyn Magazine) in New York's famed borough, armed with six different cask samples each reflecting the distinctive flavors of Brooklyn's heritage (such as BBQ, Egg Cream and Artisanal Chocolate). During a series of blending sessions held in Brooklyn, the collaborators tasted different whisky marriages paired with fried chicken, artisanal cheese and fine chocolates, finally arriving at a whisky by Brooklyn, for Brooklyn.

"Jura Brooklyn is a product born out of the minds of Kings County, so to see the public as eager about it as we are is incredibly validating," says Chris Watt, Marketing Director Premium Brands, Whyte & Mackay Americas. "We were thrilled to bring to the Brooklyn market in June a bespoke product that each of our collaborators can proudly stand behind, and we're equally as excited to share it now with the national market."

Jura Brooklyn has been aged up to 16 years in American White Oak Bourbon, Amoroso Sherry and Pinot Noir casks. Notes of berries, bonfire smoke, figs, roasted coffee beans, honey and currants can be tasted throughout. Jura Brooklyn retails for a suggested price of $79.99 and is currently available at select retailers nationwide as well as online at Caskers.com. More information about Jura Brooklyn, including video assets, can be found here.

About Jura:
The Isle of Jura is nestled off the West Coast of Scotland. It's only 60 miles as the crow flies from Glasgow, but takes a wee while to get there. It's just one road, one pub, one distillery and one community that simply makes great whisky. Jura whisky is a part of the Whyte & Mackay single malt portfolio.

Jura Brooklyn Retailers: Linwood Wine & Spirits (Fort Lee, NJ), Corkscrew Fine Wines (Princeton, NJ), Park Avenue Liquors (New York, NY), Winfield Flynn (New York, NY), Columbus Wine & Spirits (New York, NY), Beekman Liquors (New York, NY), Michael Towne Wine & Spirits (Brooklyn, NY), Scotto's Wine Cellar (Brooklyn, NY), Greenpoint Wine & Liquor (Brooklyn, NY), De Wine Spot (Brooklyn, NY), Brooklyn Wine Exchange (Brooklyn, NY), Tops (Brooklyn, NY), Best Buy (Coney Island, NY),  L&P Wines & Liquors (Brooklyn, NY), Lorimer Wines & Spirits (Brooklyn, NY), Met Wine & Liquor (Brooklyn, NY), D.O.C. Wine Shop (Brooklyn, NY), Slope Cellars (Brooklyn, NY), White Star Liquors (Brooklyn, NY), Union Square Wine & Spirits (New York, NY), Bowery & Vine Liquors (New York, NY), Astor Wines (New York, NY), City Wine Cellar (Staten Island, NY), Wine & Spirits Co. (Milford, CT), Coastal W&S (Branford, CT), Post W&S (Cos Cob, CT), Warehouse Liquors (Chicago, IL), Westview Liquors (Chicago, IL), Lueken's Liquor (Dunedin, FL), Grove Liquor (Coconut Grove, FL), Norman's (Sarasota, FL), Twins Wine and Spirits (Austin, TX), Specs Wine and Spirits (Statewide, TX), Goody Goody (Dallas, TX), Argonaut Wine & Liquor (Denver, CO), Davidsons (Ranch, CO), Applejack Wine & Spirits (Wheat Ridge, CO) , Wally's Wine & Spirits (Los Angeles, CA), Hi-Times Wine & Spirits (Costa Mesa, CA), Remedy Wine & Spirits (Glendale, CA), Bounty Hunter (Napa, CA), The Whisky Shop (San Francisco, CA), Blackwell's Wines & Spirits (San Francisco, CA).

Photo - http://photos.prnewswire.com/prnh/20140819/137387

SOURCE Whyte & Mackay

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Now that the world has connected “things,” we need to build these devices as truly intelligent in order to create instantaneous and precise results. This means you have to do as much of the processing at the point of entry as you can: at the edge. The killer use cases for IoT are becoming manifest through AI engines on edge devices. An autonomous car has this dual edge/cloud analytics model, producing precise, real-time results. In his session at @ThingsExpo, John Crupi, Vice President and Eng...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.