Click here to close now.



Welcome!

News Feed Item

America Clamors For a Dram of Brooklyn

Jura Brooklyn Whisky Now Available Nationwide

NEW YORK, Aug. 19, 2014 /PRNewswire/ -- Jura Brooklyn, the rule-breaking Scotch whisky created in collaboration with Brooklyn visionaries and Jura, part of the Whyte & Mackay single malt portfolio, is now available to retailers nationwide after an exclusive run in metropolitan New York. The distinct single malt, which launched at the end of June to borough-backed fanfare, quickly gained the attention and envy of retailers and whisky drinkers across the US. To meet demand, the brand is producing more of the Brooklyn batch for availability at select nationwide retailers and online.

Jura Brooklyn

In 2013, Jura brought together 12 respected Brooklyn artisans to co-collaborate on Kings County's first single malt Scotch whisky. As the rule-breaker of the Scotch whisky world, Jura was long intrigued by Brooklyn, a geography that similarly defies convention. Jura's rogue of a Master Distiller, Mr. Willie Tait, traveled across the Atlantic to the streets of Williamsburg, Park Slope, Bushwick and every neighborhood in between, with one objective: to craft a world-class single malt Scotch, chosen by and for the people of Brooklyn. And now the nation wants a taste.

"We are proud to have executed a project that has never been attempted before in the Scotch whisky world," says Tait. "We've developed a totally new whisky liquid in collaboration with artisans, craftsman and pioneers in the place where food and drink trends are born— Brooklyn. And we can't wait to see the rest of America's reaction to our whisky. It's a true blend of two places both known for their uniqueness."

Tait met with his hand-picked team (Bedford Cheese Shop, Brooklyn Winery, The Richardson, Post Office, Fine & Raw, New York City Food Truck Association, BAM, Brooklyn Brewery, Noorman's Kil, Vimbly, Buttermilk Channel and Brooklyn Magazine) in New York's famed borough, armed with six different cask samples each reflecting the distinctive flavors of Brooklyn's heritage (such as BBQ, Egg Cream and Artisanal Chocolate). During a series of blending sessions held in Brooklyn, the collaborators tasted different whisky marriages paired with fried chicken, artisanal cheese and fine chocolates, finally arriving at a whisky by Brooklyn, for Brooklyn.

"Jura Brooklyn is a product born out of the minds of Kings County, so to see the public as eager about it as we are is incredibly validating," says Chris Watt, Marketing Director Premium Brands, Whyte & Mackay Americas. "We were thrilled to bring to the Brooklyn market in June a bespoke product that each of our collaborators can proudly stand behind, and we're equally as excited to share it now with the national market."

Jura Brooklyn has been aged up to 16 years in American White Oak Bourbon, Amoroso Sherry and Pinot Noir casks. Notes of berries, bonfire smoke, figs, roasted coffee beans, honey and currants can be tasted throughout. Jura Brooklyn retails for a suggested price of $79.99 and is currently available at select retailers nationwide as well as online at Caskers.com. More information about Jura Brooklyn, including video assets, can be found here.

About Jura:
The Isle of Jura is nestled off the West Coast of Scotland. It's only 60 miles as the crow flies from Glasgow, but takes a wee while to get there. It's just one road, one pub, one distillery and one community that simply makes great whisky. Jura whisky is a part of the Whyte & Mackay single malt portfolio.

Jura Brooklyn Retailers: Linwood Wine & Spirits (Fort Lee, NJ), Corkscrew Fine Wines (Princeton, NJ), Park Avenue Liquors (New York, NY), Winfield Flynn (New York, NY), Columbus Wine & Spirits (New York, NY), Beekman Liquors (New York, NY), Michael Towne Wine & Spirits (Brooklyn, NY), Scotto's Wine Cellar (Brooklyn, NY), Greenpoint Wine & Liquor (Brooklyn, NY), De Wine Spot (Brooklyn, NY), Brooklyn Wine Exchange (Brooklyn, NY), Tops (Brooklyn, NY), Best Buy (Coney Island, NY),  L&P Wines & Liquors (Brooklyn, NY), Lorimer Wines & Spirits (Brooklyn, NY), Met Wine & Liquor (Brooklyn, NY), D.O.C. Wine Shop (Brooklyn, NY), Slope Cellars (Brooklyn, NY), White Star Liquors (Brooklyn, NY), Union Square Wine & Spirits (New York, NY), Bowery & Vine Liquors (New York, NY), Astor Wines (New York, NY), City Wine Cellar (Staten Island, NY), Wine & Spirits Co. (Milford, CT), Coastal W&S (Branford, CT), Post W&S (Cos Cob, CT), Warehouse Liquors (Chicago, IL), Westview Liquors (Chicago, IL), Lueken's Liquor (Dunedin, FL), Grove Liquor (Coconut Grove, FL), Norman's (Sarasota, FL), Twins Wine and Spirits (Austin, TX), Specs Wine and Spirits (Statewide, TX), Goody Goody (Dallas, TX), Argonaut Wine & Liquor (Denver, CO), Davidsons (Ranch, CO), Applejack Wine & Spirits (Wheat Ridge, CO) , Wally's Wine & Spirits (Los Angeles, CA), Hi-Times Wine & Spirits (Costa Mesa, CA), Remedy Wine & Spirits (Glendale, CA), Bounty Hunter (Napa, CA), The Whisky Shop (San Francisco, CA), Blackwell's Wines & Spirits (San Francisco, CA).

Photo - http://photos.prnewswire.com/prnh/20140819/137387

SOURCE Whyte & Mackay

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...