Welcome!

News Feed Item

America Clamors For a Dram of Brooklyn

Jura Brooklyn Whisky Now Available Nationwide

NEW YORK, Aug. 19, 2014 /PRNewswire/ -- Jura Brooklyn, the rule-breaking Scotch whisky created in collaboration with Brooklyn visionaries and Jura, part of the Whyte & Mackay single malt portfolio, is now available to retailers nationwide after an exclusive run in metropolitan New York. The distinct single malt, which launched at the end of June to borough-backed fanfare, quickly gained the attention and envy of retailers and whisky drinkers across the US. To meet demand, the brand is producing more of the Brooklyn batch for availability at select nationwide retailers and online.

Jura Brooklyn

In 2013, Jura brought together 12 respected Brooklyn artisans to co-collaborate on Kings County's first single malt Scotch whisky. As the rule-breaker of the Scotch whisky world, Jura was long intrigued by Brooklyn, a geography that similarly defies convention. Jura's rogue of a Master Distiller, Mr. Willie Tait, traveled across the Atlantic to the streets of Williamsburg, Park Slope, Bushwick and every neighborhood in between, with one objective: to craft a world-class single malt Scotch, chosen by and for the people of Brooklyn. And now the nation wants a taste.

"We are proud to have executed a project that has never been attempted before in the Scotch whisky world," says Tait. "We've developed a totally new whisky liquid in collaboration with artisans, craftsman and pioneers in the place where food and drink trends are born— Brooklyn. And we can't wait to see the rest of America's reaction to our whisky. It's a true blend of two places both known for their uniqueness."

Tait met with his hand-picked team (Bedford Cheese Shop, Brooklyn Winery, The Richardson, Post Office, Fine & Raw, New York City Food Truck Association, BAM, Brooklyn Brewery, Noorman's Kil, Vimbly, Buttermilk Channel and Brooklyn Magazine) in New York's famed borough, armed with six different cask samples each reflecting the distinctive flavors of Brooklyn's heritage (such as BBQ, Egg Cream and Artisanal Chocolate). During a series of blending sessions held in Brooklyn, the collaborators tasted different whisky marriages paired with fried chicken, artisanal cheese and fine chocolates, finally arriving at a whisky by Brooklyn, for Brooklyn.

"Jura Brooklyn is a product born out of the minds of Kings County, so to see the public as eager about it as we are is incredibly validating," says Chris Watt, Marketing Director Premium Brands, Whyte & Mackay Americas. "We were thrilled to bring to the Brooklyn market in June a bespoke product that each of our collaborators can proudly stand behind, and we're equally as excited to share it now with the national market."

Jura Brooklyn has been aged up to 16 years in American White Oak Bourbon, Amoroso Sherry and Pinot Noir casks. Notes of berries, bonfire smoke, figs, roasted coffee beans, honey and currants can be tasted throughout. Jura Brooklyn retails for a suggested price of $79.99 and is currently available at select retailers nationwide as well as online at Caskers.com. More information about Jura Brooklyn, including video assets, can be found here.

About Jura:
The Isle of Jura is nestled off the West Coast of Scotland. It's only 60 miles as the crow flies from Glasgow, but takes a wee while to get there. It's just one road, one pub, one distillery and one community that simply makes great whisky. Jura whisky is a part of the Whyte & Mackay single malt portfolio.

Jura Brooklyn Retailers: Linwood Wine & Spirits (Fort Lee, NJ), Corkscrew Fine Wines (Princeton, NJ), Park Avenue Liquors (New York, NY), Winfield Flynn (New York, NY), Columbus Wine & Spirits (New York, NY), Beekman Liquors (New York, NY), Michael Towne Wine & Spirits (Brooklyn, NY), Scotto's Wine Cellar (Brooklyn, NY), Greenpoint Wine & Liquor (Brooklyn, NY), De Wine Spot (Brooklyn, NY), Brooklyn Wine Exchange (Brooklyn, NY), Tops (Brooklyn, NY), Best Buy (Coney Island, NY),  L&P Wines & Liquors (Brooklyn, NY), Lorimer Wines & Spirits (Brooklyn, NY), Met Wine & Liquor (Brooklyn, NY), D.O.C. Wine Shop (Brooklyn, NY), Slope Cellars (Brooklyn, NY), White Star Liquors (Brooklyn, NY), Union Square Wine & Spirits (New York, NY), Bowery & Vine Liquors (New York, NY), Astor Wines (New York, NY), City Wine Cellar (Staten Island, NY), Wine & Spirits Co. (Milford, CT), Coastal W&S (Branford, CT), Post W&S (Cos Cob, CT), Warehouse Liquors (Chicago, IL), Westview Liquors (Chicago, IL), Lueken's Liquor (Dunedin, FL), Grove Liquor (Coconut Grove, FL), Norman's (Sarasota, FL), Twins Wine and Spirits (Austin, TX), Specs Wine and Spirits (Statewide, TX), Goody Goody (Dallas, TX), Argonaut Wine & Liquor (Denver, CO), Davidsons (Ranch, CO), Applejack Wine & Spirits (Wheat Ridge, CO) , Wally's Wine & Spirits (Los Angeles, CA), Hi-Times Wine & Spirits (Costa Mesa, CA), Remedy Wine & Spirits (Glendale, CA), Bounty Hunter (Napa, CA), The Whisky Shop (San Francisco, CA), Blackwell's Wines & Spirits (San Francisco, CA).

Photo - http://photos.prnewswire.com/prnh/20140819/137387

SOURCE Whyte & Mackay

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...