Welcome!

News Feed Item

Game, Set, Match: ASICS Brings Its Love Affair With Tennis Fans To Life With "ASICS Serves NYC" Campaign

True Sport Performance Brand Unleashes Ballpersons Across New York City to Surprise Fans, and Celebrate the Grand Slam

IRVINE, Calif., Aug. 19, 2014 /PRNewswire/ -- Hitting another ace, true sport performance brand ASICS America is launching a celebratory campaign to shower New Yorkers with tennis love just prior to the start of one of the sport's most premier events. Kicking off on Friday, August 22, the "ASICS Serves NYC" campaign will feature a number of unexpected consumer giveaways across the bustling big city, delivered by nearly one hundred ASICS ballpersons.

ASICS Logo

Whether it's complimentary tennis gear, an upgraded new tennis shoe, a free Metro ride to the stadium, or even a healthy lunch on-the-house, ASICS will serve up a few easy shots to help lighten the load of New Yorkers' hectic lives and rally excitement for the upcoming tournament and ASICS' roster of elite tennis athletes. To top it off, ASICS is offering the chance to win a VIP tennis experience to anyone that tweets @ASICSAmerica using #ASICSservesNYC to share their love of tennis during the festivities.

"As New Yorkers welcome the greatest tennis talents in the world to their city, ASICS wanted to return the favor and give back to those tennis fans living in the Big Apple," said Shannon Scott, Senior Director of Marketing Communications and Advertising at ASICS America. "At ASICS we pride ourselves on the strides we've made within the sport of tennis, whether it's with our award-winning shoes or the amazing athletes we've partnered with playing in this year's tournament. We are excited to share all this and more with the 'ASICS Serves NYC' Campaign."

FOUR DAYS OF TENNIS LOVE
An award-winning leader in the tennis footwear and apparel industry, ASICS is serving New York City both on and off the court to celebrate the start of the grand slam. A dedicated team of nearly one hundred ASICS ballpersons will take over the streets and subways of New York to rally anticipation for the matches and set tennis fans up for an ace. Below is a an overview of the activities and locations where New Yorkers can get in on the action before the tournament:

 

Friday, August 22 – Game: ASICS Serves Up Lunch: 11:30am – 2pm at Rockefeller Center and Grand Central Area


Time to bring your best game face and show off your serve! ASICS Ballpersons will descend upon two of the most popular lunch spots in town, Rockefeller Center and Grand Central, to give away 1,000 gift certificates for free lunch. The catch? In exchange, patrons must show off their best "air serve" or invisible volleys as if they were playing at the tournament themselves.



 

Saturday, August 23 – Game: Courtside Surprise: 11am – 3pm at Central Park Tennis Courts


Tennis enthusiasts and players will be surprised both on and off the court. ASICS will continue the excitement courtside in Central Park, where ballpersons will gift ASICS tennis shirts, socks, visors and other tennis gear to those playing matches and waiting for their court time. ASICS encourages tennis players all over the city to hit the courts and practice their groundstrokes to get in the spirit – and get some swag while they're at it!



 

Sunday, August 24 – Game: Shoe Trade In: 9am – 12pm at ASICS Meatpacking store


Want to step up your game? The first 200 patrons who stop by the ASICS Meatpacking store can exchange their old tennis-specific shoes, no matter the brand or style, for a free pair of new ASICS GEL-Solution Slam™ 2 sneakers1. A light-weight shoe that allows the player to freely move across the court, the GEL-Solution Slam 2 is the ideal shoe for anyone who is ready to take their game to the next level.



 

Monday, August 25 – Game: Subway Slam: 11am – 2pm onboard the 7 train


Game point! For those on the way to Flushing for the tournament, be on the lookout for the ASICS ballpersons across the subway platform. ASICS will be onboard the 7 train to gift 1,000 Metrocards for free rides to and from the tennis center during tournament play.

WIN A TRIP TO THE WOMEN'S FINALS
ASICS wants everyone to share their love of tennis with the brand via social media. Tell us why you love the sport, show us your best tennis pics or even post a video of your victory dance moves like ASICS elite athlete Gaël Monfils. Anyone who tweets @ASICSAmerica with the hashtag #ASICSservesNYC will be entered to win an amazing VIP tennis viewing experience, including two courtside tickets to the women's finals match on Sunday, September 7, car service to and from the venue2 and a $250 gift card to spend on merchandise or food and beverage at the site.

A TRUE LEADER IN TENNIS
In addition to sharing the love with New York, ASICS is excited to support its roster of elite tennis athletes competing at The Open. ASICS will be represented by standout talent such as former US Open champion Sam Stosur, the agile Gaël Monfils and 2014 Wimbledon men's doubles champion Vasek Pospisil, as well as young Americans Steve Johnson and Coco Vandeweghe. While smashing, acing and diving across the court, all of the Team ASICS athletes will be outfitted with award-winning apparel and shoes from the brand. Top products include the GEL-Solution® Speed 2, voted "Best Game Day Shoe" by Tennis Magazine, the ASICS Team Performance apparel line and the Resolution™ sock designed for court play with NanoGLIDE™ technology. Catch the ASICS tennis athletes at the ASICS Meatpacking store on Friday, August 22 beginning at 7pm for a fan meet-and-greet and autograph signing.

You can learn more about the "ASICS Serves NYC" program by following ASICS America on Twitter at www.twitter.com/asicsamerica or @ASICSAmerica, and visiting http://www.asicsamerica.com/asicsservesnyc. Be sure to post "ASICS Serves NYC" experiences with the hashtag #ASICSservesNYC for a chance to win tickets to the Open and more. You can learn more about ASICS tennis and athletes at www.asicsamerica.com.

1 One pair of shoes for trade-in per customer. While supplies last. Cannot guarantee size availability.
2 Car service up to 20 miles from Flushing Meadows.

Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit www.asics.com.            

The stripe design featured on the sides of ASICS® shoes is a trademark of ASICS Corporation and is a registered trademark in most countries of the world.

Logo - http://photos.prnewswire.com/prnh/20140819/137380

SOURCE ASICS America

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps is not just last year’s buzzword. Companies with DevOps practices are 2.5x more likely to exceed profitability, market share, and productivity goals. But how do you enable high performance? What can you do right now to start? Find out from DevOps experts including Gene Kim, co-author of "The Phoenix Project," and the Dynatrace Center of Excellence.
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Recognizing the need to identify and validate information security professionals’ competency in securing cloud services, the two leading membership organizations focused on cloud and information security, the Cloud Security Alliance (CSA) and (ISC)^2, joined together to develop an international cloud security credential that reflects the most current and comprehensive best practices for securing and optimizing cloud computing environments.
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...