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Funding for Junior Mining and Energy Projects

SCOTTSDALE, AZ -- (Marketwired) -- 08/19/14 -- Red Rock Assets LLC is pleased to announce the formal operational launch this week of its innovative online social lending platform, www.redrockassets.com.

Social lending for business, real estate, consumer credit, and other applications has recently grown over 50% per year, empowering lenders and democratizing an industry.

Redrockassets.com offers its Lending Members direct access to the lucrative mining and energy project loan opportunities, which primarily have been the exclusive domain of banks, financial institutions, and the well-connected.

Now, for the first time ever, lenders can participate directly online in high-yield loans to the mining and energy projects they choose.

Similar to past Internet advances, social lending platforms seek to introduce efficiencies to the old brick-and-mortar street-based businesses and pass on the benefits to individuals. This shift towards investor empowerment is creating new opportunities globally.

"Our Company innovation is targeted not only at providing high-yield returns for our lenders, but also, very importantly, at revitalizing particularly the junior mining and energy sector, whose production projects struggle to achieve funding from traditional sources in the current market," said Matthew Freedman, President and CEO of Red Rock Assets.

Red Rock Assets empowers its lenders to direct their loan funds to projects that offer 7.5% interest per annum plus an additional return through a pro-rata profit share interest from their chosen projects. Including this profit share, lender returns are forecast at over 15% per annum.

The Company's first Project Loans available for participation in mining and energy production projects are offered to Accredited Investors through Promissory Notes and can be reviewed at www.redrockassets.com. Starting this week, Accredited Investors can create an online account and log in to review Project Loans and Project detail, access the loan product Disclosure and other information, and in minutes, choose the loans in which they wish to participate.

Although the Notes are not separately secured, Red Rock Assets will hold an assigned charge over each Project's assets in the interests of its lenders.

Red Rock Assets also provides for a Capital Safeguard through agreement with its partnered Project Loans originator, Key Capital Corporation (PINKSHEETS: KCPC), which provides for this Capital Safeguard from 50% of its profits interest in its funded projects, regardless of if funded through Red Rock Assets. For detail, see the Disclosure section at www.redrockassets.com.

The Red Rock Assets Project Loans are originated through Key Capital Corporation, which through its team of experienced and expert management and consultants, provides for all project due diligence and full-time onsite monitoring of each project.

Chris Nichols, President and CEO of Key Capital, today stated, "We are delighted to be involved with Red Rock Assets and look forward to seeing the growth of this superior loan product opportunity in the rapidly growing social lending space. We believe that, inclusive of profit share, the forecast returns of around 15% and higher will gather a lot of attention and support in the public direct lending market."

Forward-looking Statements:

Statements made in this media release that express the Company or management's intentions, plans, beliefs, expectations or predictions of future events, are forward-looking statements. The words "believe," "expect," "intend," "estimate," "anticipate," "will" and similar expressions are intended to further identify such forward-looking statements, although not all forward-looking statements contain these identifying words. Those statements are based on many assumptions and are subject to many known and unknown risks, uncertainties and other factors that could cause the Company's actual activities, results or performance to differ materially from those anticipated or projected in such forward-looking statements. The Company cannot guarantee future financial results, levels of activity, performance or achievements and investors should not place undue reliance on the Company's forward-looking statements.

For further information, see www.redrockassets.com or contact

Matthew Freedman
President and CEO
Telephone +1 (480) 426-9228
Email Email Contact

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