|By PR Newswire||
|August 19, 2014 01:41 PM EDT||
NEW YORK, Aug. 19, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
The Consumer smartphone usage 2014: OTT communication services
This report analyses the smartphone usage of consumers in France, Germany, the UK and the USA between mid-August and the end of October 2013. The analysis is based on data provided by Nielsen, using an application developed by Arbitron Mobile. Where appropriate we make comparisons with an analysis that we conducted with data from 2011.
- This event-level data allows us to produce in-depth analysis of information including foreground app usage ('face time'), data traffic (cellular and Wi-Fi), location (home, away and travelling), as well as voice and SMS usage. This report focuses specifically on the use of IP communications services and their relationship with traditional voice and messaging services.
- The main objective of this report is to understand how smartphones are changing communication habits. Mobile phones have evolved into capable computing devices and many of the services that people developed for use on PCs now coexist with traditional telecoms services.
- In some countries IP messaging services are rivalling social networking services in terms of penetration with potentially dramatic impact on legacy messaging services. European observers have witnessed strong adoption curves for WhatsApp in the Netherlands and Spain, and now in Germany, where 90% of our panellists used it. The UK messaging market is currently on the same trajectory.
Who needs to read this report:
- Strategy, finance and marketing executives, and directors and managers within mobile operators who are developing the business case for responses to OTT voice and messaging substitution.
- Vendors and software developers involved in the development and integration of IP voice and messaging solutions who wish to better understand the demographics of service take-up.
- Industry experts and observers who need real-world data that shows the degree of IP voice and messaging disruption in granular detail.
Key questions answered in this report:
- How is the relationship between consumers and smartphones evolving with respect to core communication features?
- How significant is the substitution effect of IP messaging and VoIP services on traditional voice and messaging?
- What demographic factors account for the significant difference between IP voice and messaging take-up in different countries?
Table of contents
8.Executive summary: IP messaging services are growing rapidly; they have achieved mass adoption in Germany, and the UK is set to follow
10.Executive summary: Full service substitution of legacy services remains rare despite high penetration levels of IP communications apps
14.Multiple communication services co-exist on smartphones
15.The amount of time spent 'communicating' on smartphones is increasing but has diminished in relative terms as entertainment comes to the fore
16.Smartphones are bringing a variety of communication services into competition; legacy services must compete for users' attention
17.Tracking usage by time of day highlights the various characteristics of different communication services
18.Analysis of communications app usage
19.IP messaging services have been very successful in Germany and are establishing a strong position in other countries
20.WhatsApp has achieved mass-market status in some countries and is challenging the dominance of Facebook
21.WhatsApp Messenger adoption in the UK is following the same trajectory as in Germany, the Netherlands and Spain
22.Skype benefits from its multiservice proposition, but voice and video services remain limited to niche use cases
23.Despite the availability of Apple's iMessage, iOS users are almost as likely to use alternative messaging services as Android users
24.Countries with higher levels of IP messaging penetration also show higher usage of multiple apps
25.WhatsApp rivals Facebook for user engagement and far outperforms Facebook's own Messenger app
26.WhatsApp also demonstrates its potential for very frequent usage, further enhancing its appeal as a platform
27.Usage of popular messaging apps is higher among younger users; this tends not to be the case for VoIP services
28.Apps that enhance the SMS/MMS user experience are well established in the USA, but are probably losing out to IP messaging apps in Europe
29.Voicemail services were used by 19% of panellists, and most used an app provided by their operator
30.A number of 'telco OTT' initiatives registered in the study, notably BT SmartTalk, TU Go and Libon; joyn had yet to gain momentum in Germany
31.Quantifying the impact of substitution on legacy services
32.Mobile operators are not equally affected by communications app adoption; the clearest market segmentation by operator is in the UK
33.41% of users of IP messaging services used these more than SMS/MMS, but full substitution was limited to a small number of users
34.SMS/MMS retains its position as the primary messaging service in France and the USA, but is being displaced among younger users in the UK
35.SMS usage volumes remain higher for users of IP messaging apps than for non-users
36.VoIP services are limited to marginal use cases for most users
37.Proportional usage of VoIP services is highest among US panellists and youngsters in the UK
38.Voice volumes are also higher for users of VoIP apps than for non-users, but substitution is likely to be occurring
39.International roaming has been a strong use case for VoIP services, but panellist behaviour suggests that this threat has remained unrealised
40.Methodology and definitions
41.Methodology and definitions 
42.Methodology and definitions 
43.About the authors and Analysys Mason
44.About the authors
45.About Analysys Mason
46.Research from Analysys Mason
47.Consulting from Analysys Mason
List of figures
Figure 1: Penetration of social networking and communications apps (excluding email), by country
Figure 2: Penetration of IP message apps, by age and country
Figure 3: Average daily usage of selected communications and social networking apps
Figure 4: Time spent using IP messaging apps as a proportion of overall time spent using messaging services (including SMS/MMS)
Figure 5: Average time per day spent using various functions and apps on smartphones, 2011
Figure 6: Average time per day spent using various functions and apps on smartphones, 2013
Figure 7: Penetration rates of various communication services, 2011 and 2013
Figure 8: Time of day during which the panel initiated different smartphone communication activities, as a percentage of daily instances, USA
Figure 9: Penetration of social networking and communications apps (excluding email), by country
Figure 10: Penetration of IP communications apps (excluding email), by age and country
Figure 11: Penetration of top-ten communications and social networking add-on apps, by country
Figure 12: Active users of selected messaging apps, by age and country
Figure 13: Active users of Skype, by age and country
Figure 14: Active users of selected voice and video services, by age and country
Figure 15: Active users of FaceTime on iOS devices, by age and country
Figure 16: Active users of selected IP messaging apps, by OS
Figure 17: Active users of selected communications apps, by device type
Figure 18: Usage of multiple messaging apps and penetration of IP messaging apps, by country
Figure 19: Average daily usage of selected communications and social networking apps
Figure 20: Percentage of panellists who use selected communications apps on a daily basis, and app penetration, by country
Figure 21: Average minutes of use per day for selected communications apps, by age
Figure 22: Penetration and daily average usage of the top-five SMS/MMS apps
Figure 23: Penetration of voicemail platforms and apps (does not include native iOS visual voicemail), by age and country
Figure 24: Penetration and daily average usage of the top-five voicemail platforms and apps
Figure 25: Penetration and daily average usage of selected operator communication services
Figure 26: Penetration of IP messaging services, by network operator and country
Figure 27: Penetration of VoIP services, by network operator and country
Figure 28: Time spent using IP messaging apps as a proportion of overall time spent using messaging services (including SMS/MMS)
Figure 29: Time spent using IP messaging apps as a proportion of overall time spent using messaging services (including SMS/MMS), by age and country
Figure 30: Average SMS/MMS usage for users and non-users of IP messaging apps, by age and country
Figure 31: Time spent using VoIP apps as a proportion of overall time spent using voice services
Figure 32: Time spent using VoIP apps as a proportion of overall time spent using voice services, by age and country
Figure 33: Average voice usage for users and non-users of VoIP apps, by age and country
Figure 34: Distribution of panellists according to whether they travelled abroad and whether they used VoIP services, Europe
Figure 35: Panellists' gender, by country of observation
Figure 36: Panellists' age, by country of observation
Figure 37: Panellists' handset OS, by country of observation
To order this report: The Consumer smartphone usage 2014: OTT communication services
Contact Clare: [email protected]
Intl: +1 339-368-6001
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
Aug. 27, 2015 04:00 PM EDT Reads: 326
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
Aug. 27, 2015 03:45 PM EDT
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...
Aug. 27, 2015 03:02 PM EDT
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Aug. 27, 2015 02:45 PM EDT Reads: 374
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Aug. 27, 2015 02:30 PM EDT Reads: 296
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Aug. 27, 2015 02:15 PM EDT
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
Aug. 27, 2015 02:15 PM EDT Reads: 501
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Aug. 27, 2015 02:00 PM EDT Reads: 319
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Aug. 27, 2015 02:00 PM EDT Reads: 286
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
Aug. 27, 2015 01:00 PM EDT Reads: 159
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Aug. 27, 2015 01:00 PM EDT Reads: 279
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Aug. 27, 2015 11:30 AM EDT
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Aug. 27, 2015 11:30 AM EDT Reads: 382
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...
Aug. 27, 2015 10:45 AM EDT Reads: 305
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Aug. 27, 2015 10:30 AM EDT Reads: 299