|By PR Newswire||
|August 19, 2014 01:47 PM EDT||
NEW YORK, Aug. 19, 2014 /PRNewswire/ -- Conde Nast Entertainment (CNE) today announced that Astronauts Wanted's (AW) HeyUSA will premiere full-length episodes exclusively on THE SCENE (www.thescene.com) October 15th. HeyUSA -- the first-of-its-kind series starring YouTube sensations, and best friends, Grace Helbig and Mamrie Hart -- takes fans on an eight week summer road trip to celebrate America's hidden gems.
Visiting a new city each week, Grace and Mamrie explored the USA on fan suggestions via social media to determine what they do and where they go next. In an innovative approach, AW chose to create making-of episodes for the series all summer long, giving fans the behind-the-scenes access and bloopers usually reserved for after a series has been aired. The reversal allowed the audience to build momentum and engagement in real time all summer long in anticipation of the full episode's fall release. Initially on THE SCENE, and later across all of CNE's distribution partners including YouTube, AOL, Yahoo, Roku and Dailymotion, fans can watch the complete episodes of Grace and Mamrie's summer adventure.
"HeyUSA is a perfect example of the type of engaging, premium programming that will find a home on THE SCENE and resonate with our audience of influential millennials," said Whitney Howard, senior vice president of business development and strategy for CNE. "We're excited to partner with Astronauts Wanted to give Grace and Mamrie's fans access to their adventures."
"The Internet is an extremely personal medium and we got to take the concept of having a two way conversation with our audience to the next level," said Helbig. "We spent our summer living out the most adventurous social media experiment I've ever been a part of and I'm excited and interested to see how it will continue to shape the relationship we have with our audience." Added Hart: "It was super exciting to actually bring fans along with us this summer with HeyUSA, letting them see and respond to our adventures in real time. If I fell off a Segway, I got to hear their reactions (and see dozens of GIFs of it) while I still had fresh bruises!"
HeyUSA was created by Billy Parks and Nick Shore of Astronauts Wanted, the transmedia youth content brand helmed by Judy McGrath (former CEO of MTV Networks), to bring richer experiences to life within the social media landscape and allow for deeper, more intimate engagement between influencers and followers. Parks and Shore are executive producing the series with Bleecker Street Entertainment's Ken Treusch. "Grace and Mamrie are as true as Lucy and Ethel, Laverne and Shirley or Tina and Amy. The amazing relationship with their audience inspired us at AW. We wanted to honor that connection by building a program that their audience not only participates in, but co-creates. We sought to enable a real social conversation and give their fans a show they could call their own," said Billy Parks, Chief Content Officer of Astronauts Wanted.
AW curated and leveraged fan generated content throughout the summer to build a groundswell of fan excitement around teaser clips of HeyUSA – culminating in over 6 million views on YouTube across AW, Helbig and Hart's channels, and 3 million engagements across Tumblr, Twitter, Instagram and YouTube. The AW social team shared exclusive pictures and videos from Helbig and Hart directly to the Tumblr, Instagram, Twitter and YouTube communities, empowering super fans to create custom images and GIFs, which in turn expanded the reach and influence of the series. HeyUSA saw over 2M comments and likes around the #HeyUSA on Instagram alone. To further HeyUSA's success and fan engagement, consumers can now visit heyusa.thescene.com to sign up to receive breaking news around the series and subscribe to a newsletter from THE SCENE for additional details about the HeyUSA premiere.
Grace Helbig is a comedian, actress, author, YouTube personality and creator of the YouTube series, itsGrace – a comedic, one-woman talk-show confessional, which has attracted 1.8 million subscribers since launching in January 2014. Most recently, Grace announced a pilot production deal with the E! News network. Mamrie Hart is also a comedic actress, writer, and performer. She became a YouTube star with her popular show, "You Deserve a Drink," gaining 600,000 subscribers and devoted followers across Instagram and Twitter. In February 2014, Grace and Mamrie released their successful digital film Camp Takota with Rockstream, with Mamrie serving as co-writer.
THE SCENE, which launched on July 16th, is an industry-first platform, curating the best digital video content from today's most trusted sources in online media. A window into the worlds of fashion, sports, culture, comedy and more, THE SCENE presents the inspiring, celebrated, and unexpected stories that shape our culture, reflect our world, and help make your Tuesdays just a little less ordinary.
In addition to original programming, THE SCENE currently features digital video content from iconic Conde Nast brands, including Glamour, GQ, Vogue, Wired, Vanity Fair, Teen Vogue, Style.com, Self, Allure, Golf Digest, Bon Appetit, Epicurious, Brides, Details, W and The New Yorker. THE SCENE also features premium programming from top media partners, including AOL, ABC News, BuzzFeed, Forbes, Variety, Major League Soccer, PBS Digital Studios, Weather Channel Films, Vox Media, and JASH.
To follow #HeyUSA:
To watch the last scenes from HeyUSA: http://youtu.be/78zMqh55zXg
<iframe width="560" height="315" src="//www.youtube.com/embed/78zMqh55zXg" frameborder="0" allowfullscreen></iframe>
To download photos, logo and additional assets: https://www.dropbox.com/sh/1ls3lhbck46x1g8/AADKqIklIYz4hpa1U3-7Y2-3a
Photo credit: Maddie Cordoba
For more information on THE SCENE:
Follow THE SCENE on Twitter: https://twitter.com/SCENE
Like THE SCENE on Facebook: https://www.facebook.com/thescenevideo
Subscribe to THE SCENE on YouTube: http://Youtube.com/thescene
Find THE SCENE on Instagram: http://Instagram.com/thescene
About Conde Nast Entertainment (CNE)
Conde Nast creates the world's best content for the world's most influential audiences, attracting millions of consumers across its twenty industry-leading print and digital media brands: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, The New Yorker, Conde Nast Traveler, Details, Allure, Architectural Digest, Bon Appetit, Epicurious, Wired, W, Lucky, Golf Digest, Golf World, Teen Vogue and Ars Technica.
The company launched Conde Nast Entertainment in 2011 to develop film, television and digital video programming. Conde Nast also owns Fairchild Fashion Media (FFM) and its portfolio of comprehensive fashion journalism brands: WWD, Style.com, Footwear News, NowManifest, Beauty Inc., M and Fairchild Summits.
For more information on Conde Nast, visit condenast.com or follow us on Twitter @CondeNast and @CNE.
About Astronauts Wanted
Astronauts Wanted: No Experience Necessary is a content brand for the mobile-first audience: young female Millennials and Generation Z. The company creates programming around emerging talent, distinctive new voices and social influencers. Astronauts Wanted is a joint venture between Judy McGrath, former Chairman and CEO of MTV Networks, and Sony Music Entertainment.
SOURCE Conde Nast Entertainment
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
Dec. 3, 2016 11:00 PM EST Reads: 4,121
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 3, 2016 11:00 PM EST Reads: 941
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Dec. 3, 2016 09:30 PM EST Reads: 1,759
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Dec. 3, 2016 09:30 PM EST Reads: 1,597
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
Dec. 3, 2016 08:00 PM EST Reads: 1,742
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
Dec. 3, 2016 08:00 PM EST Reads: 3,950
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Dec. 3, 2016 06:15 PM EST Reads: 1,510
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 3, 2016 05:30 PM EST Reads: 4,040
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Dec. 3, 2016 05:15 PM EST Reads: 2,137
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Dec. 3, 2016 05:15 PM EST Reads: 1,998
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Dec. 3, 2016 04:30 PM EST Reads: 1,473
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
Dec. 3, 2016 04:00 PM EST Reads: 4,859
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Dec. 3, 2016 03:30 PM EST Reads: 1,591
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Dec. 3, 2016 03:15 PM EST Reads: 3,222
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
Dec. 3, 2016 03:00 PM EST Reads: 477