|By PR Newswire||
|August 19, 2014 01:57 PM EDT||
NEW YORK, Aug. 19, 2014 /PRNewswire/ -- Clicktivated, a proprietary technology that allows any item, product or person in an online video to become clickable/actionable, has recently partnered with global lifestyle brand, Diane von Furstenberg (DVF), to bring customers an innovative, interactive online shopping experience.
A number of other notable brands have been featured on Chicago-based GarmentalTV utilizing Clicktivated technology, including Ted Baker, BucketFeet, Henry & Belle, Toms, and Lollapalooza.
This most recent Clicktivated shopping experience has been launched on the Diane von Furstenberg official Facebook page, kicking off the fall 2014 campaign for the brand. The shopping-via-video experience allows customers to make a purchase by simply clicking on individual items within the video and showcases Diane von Furstenberg's commitment to being at the forefront of emerging technologies in the fashion industry.
"DVF continues to prove why it's a trendsetting fashion powerhouse," said Chris Roebuck, CEO & Founder of Clicktivated. "Combining fashion and the latest e-commerce technology further separates DVF from its competitors - shoppers now have a new and exciting way to not only shop, but interact with this iconic brand."
To learn more about this iconic American brand and to shop via Clicktivated video, visit www.facebook.com/dvf.
Clicktivated is a patented video technology that allows for true interaction in online video by allowing any item, product or person in a video to become clickable/actionable or "clicktivated." The viewer interacts with the video simply by clicking/touching (device dependent) an object, which activates a "bookmark" containing information that can lead to a direct purchase or an expansion of the subject matter being viewed. Clicktivated Video is non-intrusive and designed to put the viewer in control of their own interests in any given video scenario while simultaneously providing maximum impact for the products being viewed or the information being discussed. Videos utilizing Clicktivated's technology also provide an opportunity for data collection with a full analytics package as well as gamification (product searches, video hunt, interactive contests) to dramatically increase viewer engagement and conversions. The result is a fully engaged viewer that stays on the content longer, is more inclined to make an impulsive purchase, and is socially motivated to share their experience. For more information, please visit www.clicktivated.com.
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