Welcome!

News Feed Item

We're All Going On A Smartphone Vacation

Smartphone revealed as one of the most important items for two in five travelers' to pack in their suitcases

ATLANTA, Aug. 19, 2014 /PRNewswire/ --  Forget the sunscreen, magazines and guide books, new research released today by InterContinental® Hotels Group (IHG) reveals that of more than 10,000 travelers across 13 countries worldwide, the must-have item for a vacation is your smartphone.

According to the research by IHG® Rewards Club, nearly 40 percent of travelers agree that their smartphone is the most important item to take on vacation - and 67 percent agree that they will use it every single day. As a result, 1 in 10 travelers clock an impressive average of 70 hours online while on vacation - almost 20 percent of the actual time spent on a two-week vacation.

IHG® Rewards Club is the first and largest hotel loyalty programme in the world, with nearly 80 million members worldwide. IHG is one of the world's leading hotel companies, with over 4,700 hotels around the world and a family of nine trusted hotel brands.

IHG® Rewards Club members are IHG's most valued guests. In line with its aim of rewarding them for their loyalty, it surveyed more than 10,000 of its members worldwide in order to gain further insight into their relationships with their loyalty program and to learn more about their travel needs. 

The survey found that the smartphone is fast replacing the traditional postcard with 64 percent of respondents saying they use it to text friends and another 32 percent to Skype friends and family back home, while on vacation. However, recounting vacation experiences with friends and family still remains one of the most enjoyable ways of sharing a vacation, with one in ten travelers saying this is as enjoyable as the vacation itself.

Planning a vacation is, nearly, half the fun - (45 percent) of all travelers say it is the best part of a vacation and more than a third (37 percent) spend over a day researching a vacation.

Susanna Freer-Epstein, Senior Vice President Customer Loyalty Marketing, IHG said:
"IHG is a brand and consumer driven company. We use insight to anticipate consumer trends and behavior. This research shows how mobile technology is revolutionizing the holiday experience – from enabling travelers to dream about and plan their holidays, to helping enjoy the trip itself and share their experiences with their friends and family." 

The survey also uncovered that 42 percent of travelers check social media every day while on vacation, with 25 percent of them even saying they always check Facebook before going to sleep.  Taking selfies is also increasingly becoming one of the most popular ways to share vacation experiences, with 25 percent of travelers surveyed saying they use their smartphones for vacation selfies.

As part of the global survey, IHG® Rewards Club has launched a digital hub at www.ihgrewardsclub.com/rewardingexperiences. It showcases the experiences available to nearly 80 million members worldwide – from a cultural experience at some of the world's most famous museums, to a special family celebration or a once in-a-lifetime relaxing spa experience. It includes reviews from members and global travelers from all around the world.

IHG® Rewards Club offers advantages that no other hotel company can match including; free guest Internet for all IHG® Rewards Club members worldwide, across the IHG brand family and no blackout dates on Reward Nights - a loyalty program purposefully designed to see the customer win.

Additionally, as of July 1st 2014, members earn more IHG® Rewards Club points when they stay at any of the 180 InterContinental® Hotels & Resorts worldwide. For every $1USD spent on qualifying revenue during stays, such as food and beverage, these members will now earn ten IHG® Rewards Club points.

Visit www.ihgrewardsclub.com/rewardingexperiences to learn more about IHG® Rewards Club rewards and experiences and to reveal your traveller type.

The top ten uses of smartphones by vacation makers are:

  1. Checking work emails – 68%
  2. Navigation / Maps – 67%
  3. Texting – 64%
  4. Taking vacation photos – 51%
  5. Making calls – 42%
  6. Snapping pictures of meals – 35%
  7. Updating Facebook / Twitter – 32%
  8. Skype-ing friends/family – 32%
  9. Playing games – 27%
  10. Taking selfies – 25%

IHG® Rewards Club conducted global research with 10,159 IHG® Rewards Club members across 13 countries.

Notes to Editors:
IHG (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)] is a global organization with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™ Hotels & Resorts.

IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty programme with over 80 million members worldwide. The programme was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.

IHG franchises, leases, manages or owns 4,700 hotels and 693,000 guest rooms in nearly 100 countries and territories. With more than 1,200 hotels in its development pipeline.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.

SOURCE IHG (InterContinental Hotels Group)

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
SYS-CON Events announced today TMCnet has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business-to-business and integrated marketing media company, servicing niche markets within the com...
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at 18th Cloud Expo, Charles Kendrick, CTO & Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and devel...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
In the rush to compete in the digital age, a successful digital transformation is essential, but many organizations are setting themselves up for failure. There’s a common misconception that the process is just about technology, but it’s not. It’s about your business. It shouldn’t be treated as an isolated IT project; it should be driven by business needs with the committed involvement of a range of stakeholders.
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
New Relic, Inc. has announced a set of new features across the New Relic Software Analytics Cloud that offer IT operations teams increased visibility, and the ability to diagnose and resolve performance problems quickly. The new features further IT operations teams’ ability to leverage data and analytics, as well as drive collaboration and a common, shared understanding between teams. Software teams are under pressure to resolve performance issues quickly and improve availability, as the comple...
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, will discuss how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technol...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
Join IBM June 8 at 18th Cloud Expo at the Javits Center in New York City, NY, and learn how to innovate like a startup and scale for the enterprise. You need to deliver quality applications faster and cheaper, attract and retain customers with an engaging experience across devices, and seamlessly integrate your enterprise systems. And you can't take 12 months to do it.
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
The proper isolation of resources is essential for multi-tenant environments. The traditional approach to isolate resources is, however, rather heavyweight. In his session at 18th Cloud Expo, Igor Drobiazko, co-founder of elastic.io, will draw upon their own experience with operating a Docker container-based infrastructure on a large scale and present a lightweight solution for resource isolation using microservices. He will also discuss the implementation of microservices in data and applicat...
Based on the open source Cloud Foundry technology, IBM Bluemix is an open-standard, cloud-based platform for building, managing, and running applications of all types such as web, mobile, Big Data, and new smart devices. Bluemix abstracts and hides most of the complexities that are associated with hosting and managing cloud-based applications. As an application developer, you can focus on developing your application without having to manage the infrastructure that is required to host it. For mob...