Welcome!

News Feed Item

We're All Going On A Smartphone Vacation

Smartphone revealed as one of the most important items for two in five travelers' to pack in their suitcases

ATLANTA, Aug. 19, 2014 /PRNewswire/ --  Forget the sunscreen, magazines and guide books, new research released today by InterContinental® Hotels Group (IHG) reveals that of more than 10,000 travelers across 13 countries worldwide, the must-have item for a vacation is your smartphone.

According to the research by IHG® Rewards Club, nearly 40 percent of travelers agree that their smartphone is the most important item to take on vacation - and 67 percent agree that they will use it every single day. As a result, 1 in 10 travelers clock an impressive average of 70 hours online while on vacation - almost 20 percent of the actual time spent on a two-week vacation.

IHG® Rewards Club is the first and largest hotel loyalty programme in the world, with nearly 80 million members worldwide. IHG is one of the world's leading hotel companies, with over 4,700 hotels around the world and a family of nine trusted hotel brands.

IHG® Rewards Club members are IHG's most valued guests. In line with its aim of rewarding them for their loyalty, it surveyed more than 10,000 of its members worldwide in order to gain further insight into their relationships with their loyalty program and to learn more about their travel needs. 

The survey found that the smartphone is fast replacing the traditional postcard with 64 percent of respondents saying they use it to text friends and another 32 percent to Skype friends and family back home, while on vacation. However, recounting vacation experiences with friends and family still remains one of the most enjoyable ways of sharing a vacation, with one in ten travelers saying this is as enjoyable as the vacation itself.

Planning a vacation is, nearly, half the fun - (45 percent) of all travelers say it is the best part of a vacation and more than a third (37 percent) spend over a day researching a vacation.

Susanna Freer-Epstein, Senior Vice President Customer Loyalty Marketing, IHG said:
"IHG is a brand and consumer driven company. We use insight to anticipate consumer trends and behavior. This research shows how mobile technology is revolutionizing the holiday experience – from enabling travelers to dream about and plan their holidays, to helping enjoy the trip itself and share their experiences with their friends and family." 

The survey also uncovered that 42 percent of travelers check social media every day while on vacation, with 25 percent of them even saying they always check Facebook before going to sleep.  Taking selfies is also increasingly becoming one of the most popular ways to share vacation experiences, with 25 percent of travelers surveyed saying they use their smartphones for vacation selfies.

As part of the global survey, IHG® Rewards Club has launched a digital hub at www.ihgrewardsclub.com/rewardingexperiences. It showcases the experiences available to nearly 80 million members worldwide – from a cultural experience at some of the world's most famous museums, to a special family celebration or a once in-a-lifetime relaxing spa experience. It includes reviews from members and global travelers from all around the world.

IHG® Rewards Club offers advantages that no other hotel company can match including; free guest Internet for all IHG® Rewards Club members worldwide, across the IHG brand family and no blackout dates on Reward Nights - a loyalty program purposefully designed to see the customer win.

Additionally, as of July 1st 2014, members earn more IHG® Rewards Club points when they stay at any of the 180 InterContinental® Hotels & Resorts worldwide. For every $1USD spent on qualifying revenue during stays, such as food and beverage, these members will now earn ten IHG® Rewards Club points.

Visit www.ihgrewardsclub.com/rewardingexperiences to learn more about IHG® Rewards Club rewards and experiences and to reveal your traveller type.

The top ten uses of smartphones by vacation makers are:

  1. Checking work emails – 68%
  2. Navigation / Maps – 67%
  3. Texting – 64%
  4. Taking vacation photos – 51%
  5. Making calls – 42%
  6. Snapping pictures of meals – 35%
  7. Updating Facebook / Twitter – 32%
  8. Skype-ing friends/family – 32%
  9. Playing games – 27%
  10. Taking selfies – 25%

IHG® Rewards Club conducted global research with 10,159 IHG® Rewards Club members across 13 countries.

Notes to Editors:
IHG (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)] is a global organization with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™ Hotels & Resorts.

IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty programme with over 80 million members worldwide. The programme was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.

IHG franchises, leases, manages or owns 4,700 hotels and 693,000 guest rooms in nearly 100 countries and territories. With more than 1,200 hotels in its development pipeline.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.

SOURCE IHG (InterContinental Hotels Group)

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, and communicator. For over 30 years across five continents, he has built success with Fortune 500 corporations, vendors, governments, and as a leading research analyst and consultant.
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busi...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
CI/CD is conceptually straightforward, yet often technically intricate to implement since it requires time and opportunities to develop intimate understanding on not only DevOps processes and operations, but likely product integrations with multiple platforms. This session intends to bridge the gap by offering an intense learning experience while witnessing the processes and operations to build from zero to a simple, yet functional CI/CD pipeline integrated with Jenkins, Github, Docker and Azure...
The now mainstream platform changes stemming from the first Internet boom brought many changes but didn’t really change the basic relationship between servers and the applications running on them. In fact, that was sort of the point. In his session at 18th Cloud Expo, Gordon Haff, senior cloud strategy marketing and evangelism manager at Red Hat, will discuss how today’s workloads require a new model and a new platform for development and execution. The platform must handle a wide range of rec...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
For years the world's most security-focused and distributed organizations - banks, military/defense agencies, global enterprises - have sought to adopt cloud technologies that can reduce costs, future-proof against data growth, and improve user productivity. The challenges of cloud transformation for these kinds of secure organizations have centered around data security, migration from legacy systems, and performance. In our presentation, we will discuss the notion that cloud computing, properl...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...