Welcome!

News Feed Item

Spikes Asia Showcases Latest Innovations in Technology with Programme of Tech Talks



Sponsored by Omnicom Media Group

Singapore, Aug 20, 2014 - (ACN Newswire) - The Spikes Asia Festival of Creativity, taking place from 23-26 September in Singapore, invites leading names including Atlas, Omnicom Media Group, Proximity, SapientNitro, Adap.TV, Tencent and Stuff to present Tech Talks at the upcoming Festival.

The interactive sessions, which are sponsored by Omnicom Media Group, will showcase the newest technology currently reshaping the creative media landscape and will provide a unique opportunity to see which direction these innovations are heading in.

Focusing on gaming and e-commerce, Guy Hearn, Omnicom Media Group's Chief Innovation Officer, Asia Pacific, together with a special guest from Microsoft, will showcase new technology, taking delegates through the consumer journey and the opportunities for brands to help consumers get more done across their digital life.

Commenting on their sponsorship of Tech Talks, Cheuk Chiang, CEO of Omnicom Media Group, says, "It's a time of unprecedented change in the media and marketing industry. The fundamental driver of change is not demographic or socio-political - it is in fact technological. Technology has created a whole new way of communicating with consumers. The confluence of technology now dictates the confluence of channels. In this exciting landscape, Omnicom Media Group is delighted to be partnering with Spikes again to present Tech Talk, which will be a showcase of how technology is pushing the boundaries to provide immersive and engaging consumer experiences. Tech Talk is about driving innovation, which has and will always be at the heart of what we do as a network."

Elsewhere, Jon Paul Stift, Client Partner APAC, Atlas, looks at cookies across multiple devices, using insights from research conducted to highlight the efforts Atlas has undertaken to make the cookie based measurement system work better for advertisers and agencies.

Leading a discussion on mixing creative and technology Richard Fraser, Regional Managing Director, Proximity Asia and Lauren Thevenet, Technology Director and Melanie Clancy, Creative Director from Proximity Singapore will use live cases to showcase how this approach can reshape the creative media landscape.

Focusing on the post-digital creative technologies Phil Phelan, National Strategy Director, SapientNitro Australia and Melanie Cook, Head of Strategy, SapientNitro Singapore & HK will discuss what the next great wave of technology will be and what it will be made of. Whilst Alex Khan, General Manager APAC, Adap.tv will share his view of the future of programmatic advertising and how video and linear TV is shaping this future.

Bringing wearable technology to the fore, Will Findlater, Editor-in-Chief, Stuff will guide the audience through the future of these gadgets. The session will look at the potential impacts wearable tech may have on health and fitness and the Internet of Things along with the influence of fashion on the devices.

"With technology playing an essential role in consumers' lives, it's of vital importance that we continue to look at the platforms, products and services that are leading in this industry. The Tech Talks at Spikes Asia are aimed towards inspiring and informing audiences, ultimately helping them to stay on top of the game," says Terry Savage, Chairman of Lions Festivals.

Along with the Tech Talks, Spikes Asia has a programme of inspiring seminars, forums, networking events and awards. The festival takes place at Suntec Singapore from 23-26 September and anyone interested in being involved can register to attend and find more information about the programme of events at www.spikes.asia.

About Spikes Asia

Building on 27 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the Lions Festivals, organisers of Cannes Lions, Lions Health, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.

Spikes Asia, attended by over 1,800 delegates from 30 countries in 2013, offers an inspirational programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR and Branded Content & Entertainment. For more infomation, please visit www.spikes.asia.

Source: Spikes Asia

Contact:
Camilla Lambert (nee Cole)
Press & PR Manager 
Spikes Asia Festival of Creativity
Tel: +44-20-3033 4000
camillal@lionsfestivals.com 
www.spikes.asia




Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
MongoDB Atlas leverages VPC peering for AWS, a service that allows multiple VPC networks to interact. This includes VPCs that belong to other AWS account holders. By performing cross account VPC peering, users ensure networks that host and communicate their data are secure. In his session at 20th Cloud Expo, Jay Gordon, a Developer Advocate at MongoDB, will explain how to properly architect your VPC using existing AWS tools and then peer with your MongoDB Atlas cluster. He'll discuss the secur...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Imagine having the ability to leverage all of your current technology and to be able to compose it into one resource pool. Now imagine, as your business grows, not having to deploy a complete new appliance to scale your infrastructure. Also imagine a true multi-cloud capability that allows live migration without any modification between cloud environments regardless of whether that cloud is your private cloud or your public AWS, Azure or Google instance. Now think of a world that is not locked i...
Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls "Bimodal IT," where business struggle to apply modern tools and practices to traditional monolithic applications. But these existing assets can be modernized and made more efficient without havin...
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...