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meltmedia Educates on iBeacon Technology at Marketing Technology Summit

At the sixth annual Marketing Tech Summit, meltmedia will present a workshop on using beacons in the real world.

PHOENIX, Aug. 20, 2014 /PRNewswire-iReach/ -- Local interactive agency, meltmedia, launched the blog today, in an effort to help educate the greater Phoenix area on Bluetooth beacons technology. The blog is an informational site that presents original content and summarizes news articles from various sources to clear up common misconceptions around the new technology.

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"Bluetooth beacons technology is changing so rapidly, it can be difficult to keep up and discern marketing hype from reality," said Anthony Garone, Director of Technology at meltmedia. "The blog will help provide readers with relevant, meaningful content supported by our own in-depth, hands-on experience with beacons."

Hundreds of businesses have already adopted beacons technology, including American Airlines, American Eagle Outfitters, Hillshire Brands and more. meltmedia is working to help companies in the Phoenix area implement beacons. By presenting at several local events, they are raising awareness for both businesses and consumers.  

meltmedia will also present a beacons workshop at the Marketing Technology Summit on August 21st. The Arizona Technology Council (AZTC) and the Phoenix Chapter of the Business Marketing Association (BMA) are hosting the event at the Hilton Scottsdale Resort & Villas. More than 300 business-to-business (b2b) marketing, sales and technology professionals from Arizona and the Southwest will congregate for this intense program featuring top-tier educational content and networking with industry leaders, member organizations and partners.

"There has been a lot of buzz around Bluetooth beacons but not many people have a good handle on how to deploy them effectively," said the Arizona Technology Council. "During the workshop, you will learn how this new tech can benefit businesses by connecting their digital marketing and services to people in the real world."

If you have questions or feedback about the blog or meltmedia, please reach out to Katie Lockhart ([email protected]) or Ron Barry ([email protected]).

Media Contact: Ron Barry, meltmedia, 602.540.6444, [email protected]

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