Welcome!

News Feed Item

Heineken® House Returns To The US Open

Experience Features Exclusive Food Pairings and Record Setter Activities for Fans to become US Open Legends

WHITE PLAINS, N.Y., Aug. 20, 2014 /PRNewswire/ -- Heineken®, the nation's leading upscale beer importer, will bring back the Heineken House to the 2014 US Open in its 23rd year of sponsorship.  Located above the food village, the destination will provide an interactive retreat at the USTA Billie Jean King National Tennis Center, with live screenings of the biggest matches, entertainment, activities and ice-cold Heineken.  New for 2014, tennis fans can enjoy sandwiches created exclusively for Heineken House by chef Mario Carbone of the critically acclaimed NYC restaurant Parm and have the chance to compete in "Legend Setter", an interactive competition for fans to participate in their own off-the-court challenges via a partnership with RecordSetter.com.

HEINEKEN(R) HOUSE RETURNS TO THE US OPEN - Experience Features Exclusive Food Pairings and Record Setter Activities for Fans to become US Open Legends

"Jeff and I are incredibly excited to have been approached by Heineken to bring our sandwiches to the Heineken House at the US Open," said Mario Carbone, Parm.  "Our custom-created zesty Italian combo and Godfather sandwiches were made with the spirit of New York in mind and we're pleased to bring something new to tennis fans. Nothing pairs better with a cold Heineken than one of these sandwiches, and we're confident these will help establish Heineken House as the place to be at this year's US Open."

Legendary moments will not just happen on the courts but also at the Heineken House as the brand challenges fans both at the matches and watching across the country to set new records through the "Legend Setter" challenge. Each day, visitors to the Heineken House are given the opportunity to etch their name in the record books through fun, tennis-related tasks, such as tallest tower of tennis balls stacked in 30 seconds, most tennis ball bounces on a racquet in 30 seconds, and longest time balancing a tennis ball on forehead. Video of the top records set each day will be posted online at RecordSetter.com, where tennis fans across the country can try to top the records set on site. Winners holding the highest record in each competition held onsite each day will have a chance to win tickets to the championship matches at the 2014 Open.

"This year we've expanded the Heineken House to make it an even more memorable, legendary experience for fans at the US Open," said Pattie Falch, Brand Director, Sponsorships & Event Marketing, HEINEKEN USA. "Between a menu created by some of New York City's best chefs, a chance for fans to write their name in the record books, and of course the best spot on site to put your feet up and enjoy an ice cold Heineken, the Heineken House is truly an enhanced experience for tennis fans." 

Heineken House will also be bringing back popular experiences from last year's debut, including the "Heineken Perfect Pour" competition, which will be judged by local NYC bartenders and hosted daily for the first ten days of the tournament. Guests can also play a round of cornhole, snap a photo in a GIF-enabled photo booth or visit the Heineken Pro Shop for limited-edition US Open and Heineken co-branded merchandise, including t-shirts and sweatshirts.

Also on the grounds of the US Open, the Heineken Red Star Cafe, a full service restaurant, returns to give consumers yet another location to enjoy cool beer and great food on the grounds.

For more information on Heineken's presence at the US Open, please follow us on Twitter, @Heineken_US , visit the Heineken Facebook page, www.facebook.com/Heineken, check us out on YouTube, https://www.youtube.com/user/HeinekenUSA or Heineken.com.    

About HEINEKEN USA
HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of Heineken International BV, the world's most international brewer. European brands imported into the U.S. include Heineken, the world's most international beer brand, Strongbow Hard Apple Ciders, Desperados, Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com

Contact:
Adam Feigen
HEINEKEN USA
[email protected]
914-681-4138

Matthew Frappier
Edelman
[email protected]
212-277-3786

Logo - http://photos.prnewswire.com/prnh/20140820/137820

SOURCE Heineken

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of C...
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The idea behind this session is my blog post - 5 Logstash Alternatives - which is unfortunately too short to do the presented log shippers justice. In his session at @DevOpsSummit at 20th Cloud Expo, Radu Gheorghe, Software Engineer at Sematext Group, will talk more about the things that matter: kinds of buffers, protocols, ways of parsing, correlating and de-duplicating messages, as well as supported inputs and outputs. And of course performance. All this should let you know which log shipper...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed ...