Click here to close now.




















Welcome!

News Feed Item

Heineken® House Returns To The US Open

Experience Features Exclusive Food Pairings and Record Setter Activities for Fans to become US Open Legends

WHITE PLAINS, N.Y., Aug. 20, 2014 /PRNewswire/ -- Heineken®, the nation's leading upscale beer importer, will bring back the Heineken House to the 2014 US Open in its 23rd year of sponsorship.  Located above the food village, the destination will provide an interactive retreat at the USTA Billie Jean King National Tennis Center, with live screenings of the biggest matches, entertainment, activities and ice-cold Heineken.  New for 2014, tennis fans can enjoy sandwiches created exclusively for Heineken House by chef Mario Carbone of the critically acclaimed NYC restaurant Parm and have the chance to compete in "Legend Setter", an interactive competition for fans to participate in their own off-the-court challenges via a partnership with RecordSetter.com.

HEINEKEN(R) HOUSE RETURNS TO THE US OPEN - Experience Features Exclusive Food Pairings and Record Setter Activities for Fans to become US Open Legends

"Jeff and I are incredibly excited to have been approached by Heineken to bring our sandwiches to the Heineken House at the US Open," said Mario Carbone, Parm.  "Our custom-created zesty Italian combo and Godfather sandwiches were made with the spirit of New York in mind and we're pleased to bring something new to tennis fans. Nothing pairs better with a cold Heineken than one of these sandwiches, and we're confident these will help establish Heineken House as the place to be at this year's US Open."

Legendary moments will not just happen on the courts but also at the Heineken House as the brand challenges fans both at the matches and watching across the country to set new records through the "Legend Setter" challenge. Each day, visitors to the Heineken House are given the opportunity to etch their name in the record books through fun, tennis-related tasks, such as tallest tower of tennis balls stacked in 30 seconds, most tennis ball bounces on a racquet in 30 seconds, and longest time balancing a tennis ball on forehead. Video of the top records set each day will be posted online at RecordSetter.com, where tennis fans across the country can try to top the records set on site. Winners holding the highest record in each competition held onsite each day will have a chance to win tickets to the championship matches at the 2014 Open.

"This year we've expanded the Heineken House to make it an even more memorable, legendary experience for fans at the US Open," said Pattie Falch, Brand Director, Sponsorships & Event Marketing, HEINEKEN USA. "Between a menu created by some of New York City's best chefs, a chance for fans to write their name in the record books, and of course the best spot on site to put your feet up and enjoy an ice cold Heineken, the Heineken House is truly an enhanced experience for tennis fans." 

Heineken House will also be bringing back popular experiences from last year's debut, including the "Heineken Perfect Pour" competition, which will be judged by local NYC bartenders and hosted daily for the first ten days of the tournament. Guests can also play a round of cornhole, snap a photo in a GIF-enabled photo booth or visit the Heineken Pro Shop for limited-edition US Open and Heineken co-branded merchandise, including t-shirts and sweatshirts.

Also on the grounds of the US Open, the Heineken Red Star Cafe, a full service restaurant, returns to give consumers yet another location to enjoy cool beer and great food on the grounds.

For more information on Heineken's presence at the US Open, please follow us on Twitter, @Heineken_US , visit the Heineken Facebook page, www.facebook.com/Heineken, check us out on YouTube, https://www.youtube.com/user/HeinekenUSA or Heineken.com.    

About HEINEKEN USA
HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of Heineken International BV, the world's most international brewer. European brands imported into the U.S. include Heineken, the world's most international beer brand, Strongbow Hard Apple Ciders, Desperados, Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com

Contact:
Adam Feigen
HEINEKEN USA
[email protected]
914-681-4138

Matthew Frappier
Edelman
[email protected]
212-277-3786

Logo - http://photos.prnewswire.com/prnh/20140820/137820

SOURCE Heineken

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
"We have been in business for 21 years and have been building many enterprise solutions, all IT plumbing - server, storage, interconnects," stated Alex Gorbachev, President of Intelligent Systems Services, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
"We specialize in testing. DevOps is all about continuous delivery and accelerating the delivery pipeline and there is no continuous delivery without testing," noted Marc Hornbeek, Sr. Solutions Architect at Spirent Communications, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
How do you securely enable access to your applications in AWS without exposing any attack surfaces? The answer is usually very complicated because application environments morph over time in response to growing requirements from your employee base, your partners and your customers. In his session at @DevOpsSummit, Haseeb Budhani, CEO and Co-founder of Soha, shared five common approaches that DevOps teams follow to secure access to applications deployed in AWS, Azure, etc., and the friction an...
"Alert Logic is a managed security service provider that basically deploys technologies, but we support those technologies with the people and process behind it," stated Stephen Coty, Chief Security Evangelist at Alert Logic, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to tran...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...