Click here to close now.


News Feed Item

Heineken® House Returns To The US Open

Experience Features Exclusive Food Pairings and Record Setter Activities for Fans to become US Open Legends

WHITE PLAINS, N.Y., Aug. 20, 2014 /PRNewswire/ -- Heineken®, the nation's leading upscale beer importer, will bring back the Heineken House to the 2014 US Open in its 23rd year of sponsorship.  Located above the food village, the destination will provide an interactive retreat at the USTA Billie Jean King National Tennis Center, with live screenings of the biggest matches, entertainment, activities and ice-cold Heineken.  New for 2014, tennis fans can enjoy sandwiches created exclusively for Heineken House by chef Mario Carbone of the critically acclaimed NYC restaurant Parm and have the chance to compete in "Legend Setter", an interactive competition for fans to participate in their own off-the-court challenges via a partnership with

HEINEKEN(R) HOUSE RETURNS TO THE US OPEN - Experience Features Exclusive Food Pairings and Record Setter Activities for Fans to become US Open Legends

"Jeff and I are incredibly excited to have been approached by Heineken to bring our sandwiches to the Heineken House at the US Open," said Mario Carbone, Parm.  "Our custom-created zesty Italian combo and Godfather sandwiches were made with the spirit of New York in mind and we're pleased to bring something new to tennis fans. Nothing pairs better with a cold Heineken than one of these sandwiches, and we're confident these will help establish Heineken House as the place to be at this year's US Open."

Legendary moments will not just happen on the courts but also at the Heineken House as the brand challenges fans both at the matches and watching across the country to set new records through the "Legend Setter" challenge. Each day, visitors to the Heineken House are given the opportunity to etch their name in the record books through fun, tennis-related tasks, such as tallest tower of tennis balls stacked in 30 seconds, most tennis ball bounces on a racquet in 30 seconds, and longest time balancing a tennis ball on forehead. Video of the top records set each day will be posted online at, where tennis fans across the country can try to top the records set on site. Winners holding the highest record in each competition held onsite each day will have a chance to win tickets to the championship matches at the 2014 Open.

"This year we've expanded the Heineken House to make it an even more memorable, legendary experience for fans at the US Open," said Pattie Falch, Brand Director, Sponsorships & Event Marketing, HEINEKEN USA. "Between a menu created by some of New York City's best chefs, a chance for fans to write their name in the record books, and of course the best spot on site to put your feet up and enjoy an ice cold Heineken, the Heineken House is truly an enhanced experience for tennis fans." 

Heineken House will also be bringing back popular experiences from last year's debut, including the "Heineken Perfect Pour" competition, which will be judged by local NYC bartenders and hosted daily for the first ten days of the tournament. Guests can also play a round of cornhole, snap a photo in a GIF-enabled photo booth or visit the Heineken Pro Shop for limited-edition US Open and Heineken co-branded merchandise, including t-shirts and sweatshirts.

Also on the grounds of the US Open, the Heineken Red Star Cafe, a full service restaurant, returns to give consumers yet another location to enjoy cool beer and great food on the grounds.

For more information on Heineken's presence at the US Open, please follow us on Twitter, @Heineken_US , visit the Heineken Facebook page,, check us out on YouTube, or    

HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of Heineken International BV, the world's most international brewer. European brands imported into the U.S. include Heineken, the world's most international beer brand, Strongbow Hard Apple Ciders, Desperados, Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit

Adam Feigen
[email protected]

Matthew Frappier
[email protected]

Logo -

SOURCE Heineken

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
The APN DevOps Competency highlights APN Partners who demonstrate deep capabilities delivering continuous integration, continuous delivery, and configuration management. They help customers transform their business to be more efficient and agile by leveraging the AWS platform and DevOps principles.
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, will look at di...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/...
NHK, Japan Broadcasting will feature upcoming @ThingsExpo Silicon Valley in a special IoT documentary which will be filmed on the expo floor November 3 to 5, 2015 in Santa Clara. NHK is the sole public TV network in Japan equivalent to BBC in UK and the largest in Asia with many award winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology covering @ThingsExpo Silicon Valley. The program will be aired during the highest viewership season of ...
SYS-CON Events announced today that Luxoft Holding, Inc., a leading provider of software development services and innovative IT solutions, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Luxoft’s software development services consist of core and mission-critical custom software development and support, product engineering and testing, and technology consulting.
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
According to Forrester, public cloud platforms are evolving, blurring the lines between Software as a Service (SaaS), Infrastructure as a Service (IaaS), and Platform as a Service (PaaS) in order to satisfy the needs of enterprises and widen their appeal to developers. In The Forrester Wave™: Enterprise Public Cloud Platforms, Q4 2014, Forrester evaluates the 16 most significant Enterprise Public Cloud Platforms and details how each vendor fulfills the 19 evaluation criteria points.
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, foc...
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
The cloud has reached mainstream IT. Those 18.7 million data centers out there (server closets to corporate data centers to colocation deployments) are moving to the cloud. In his session at 17th Cloud Expo, Achim Weiss, CEO & co-founder of ProfitBricks, will share how two companies – one in the U.S. and one in Germany – are achieving their goals with cloud infrastructure. More than a case study, he will share the details of how they prioritized their cloud computing infrastructure deployments ...
The modern software development landscape consists of best practices and tools that allow teams to deliver software in a near-continuous manner. By adopting a culture of automation, measurement and sharing, the time to ship code has been greatly reduced, allowing for shorter release cycles and quicker feedback from customers and users. Still, with all of these tools and methods, how can teams stay on top of what is taking place across their infrastructure and codebase? Hopping between services a...
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Interested in leveraging automation technologies and a cloud architecture to make developers more productive? Learn how PaaS can benefit your organization to help you streamline your application development, allow you to use existing infrastructure and improve operational efficiencies. Begin charting your path to PaaS with OpenShift Enterprise.