Click here to close now.


News Feed Item

Bond No. 9: Queens, the most ethnically diverse place on earth

The borough of Queens? It's the most ethnically diverse place on earth. Our latest eau de parfum, Bond No. 9 Queens, is all-inclusive too--wearable by males and females, kings and queens, the edgy, the flamboyant, and the buttoned-up too.

NEW YORK, Aug. 20, 2014 /PRNewswire/ -- Now in our 11th year, New York-centric Bond No. 9 has become a global brand, sold in 35 countries. So when it came to honing in on a locale for our latest eau de parfum, we chose Queens—the world's most global and ethnically diverse urban area. Like the borough, the scent of Bond No. 9 Queens is appropriately inclusive—a breakthrough tuberose-rich eau de parfum that isn't sugary or sweet, but rather will appeal to a broad base—male and female, king and queen, flamboyant and restrained.

To view the multimedia assets associated with this release, please click:

Queens, the most ethnically diverse place on Earth

We've built our reputation as a New World perfumer scent-mapping the neighborhoods of our incomparably great city, starting with the iconic neighborhoods of Manhattan, gradually expanding to seaside enclaves in and around the Hamptons, and making inroads in Brooklyn, land of the hip and cool. Now entering our 11th year, there's another outer borough we're proudly calling our own—and this one arguably is the most eclectic, indefinable, and possibly inscrutable of all. It was named for the 17th century Portuguese princess Catherine of Braganza, ruler of England, Scotland, and Ireland.  You don't mess with her or her namesake landmass. Yes, the borough has a reputation for affability, but it's also Martin Scorsese, John McEnroe, Louis Armstrong, Christopher Walken's turf. What's more, this year marks the 50th anniversary of the New York World's Fair.

Queens, the scent, designed with plenty of diffusion, places its key ingredient, tuberose, in an unexpected contemporary context, preceding it with citrussy bergamot, come-hither blackberry, and haunting cardamom topnotes. And then when explosive and succulent tuberose does appear, it's tempered by velvety champaca and tea-like osmanthus, and sustained by reliable base notes—sandalwood, musk, amber, and benzoin resin. 

As for the Queens bottle: Etched in gold leaf on the front is a whirling rendering of the World's Fair's iconic geodesic dome; and on the back, a simple long-tailed Q. The background color? All-inclusive, multi-gendered royal purple, appropriately enough. 

Bond No. 9 New York: In business for eleven years, Bond No. 9 is an edgy downtown perfumery, committed to designing artisanal scented evocations of the neighborhoods and streets of New York—from Riverside Drive to Chinatown to Coney Island. Bond No. 9 has a dual mission: To restore artistry to perfumery, and to mark every New York neighborhood with a scent of its own.  Each fragrance represents a specific downtown, midtown, or uptown locale or a city-wide sensibility. 

Queens arrives on-counter September 18, 2014 Price: 100ml, $270; 50ml, $195; candle, $105; body silk, $110


Queens, the most Ethnically Diverse Place on Earth

To view the multimedia assets associated with this release, please click:

SOURCE Bond No. 9 New York

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driv...
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity....
SYS-CON Events announced today that Spirent Communications, the leader in testing navigation and positioning systems, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Spirent Communications enables innovations in communications technologies that help connect people. Whether it is service provider, data centers, enterprise IT networks, mobile communications, connected vehicles or the Inte...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. Migration to cloud shifts computing resources from your data center, which can yield significant advantages provided that the cloud vendor an offer enterprise-grade quality for your application.
DevOps is gaining traction in the federal government – and for good reasons. Heightened user expectations are pushing IT organizations to accelerate application development and support more innovation. At the same time, budgetary constraints require that agencies find ways to decrease the cost of developing, maintaining, and running applications. IT now faces a daunting task: do more and react faster than ever before – all with fewer resources.
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ability. Many are unable to effectively engage and inspire, creating forward momentum in the direction of desired change. Renowned for its approach to leadership and emphasis on their people, organizations increasingly look to our military for insight into these challenges.
Achim Weiss is Chief Executive Officer and co-founder of ProfitBricks. In 1995, he broke off his studies to co-found the web hosting company "Schlund+Partner." The company "Schlund+Partner" later became the 1&1 web hosting product line. From 1995 to 2008, he was the technical director for several important projects: the largest web hosting platform in the world, the second largest DSL platform, a video on-demand delivery network, the largest eMail backend in Europe, and a universal billing syste...
Electric power utilities face relentless pressure on their financial performance, and reducing distribution grid losses is one of the last untapped opportunities to meet their business goals. Combining IoT-enabled sensors and cloud-based data analytics, utilities now are able to find, quantify and reduce losses faster – and with a smaller IT footprint. Solutions exist using Internet-enabled sensors deployed temporarily at strategic locations within the distribution grid to measure actual line lo...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, will explore the current state of IoT connectivity and review key trends an...