Welcome!

News Feed Item

TAG Heuer Celebrates 2014 TCS New York City Marathon Runners

As the Official Timekeeper & Timepiece of the Event

NEW YORK, Aug. 20, 2014 /PRNewswire/ -- TAG Heuer announced today that the world-leading luxury Swiss watch brand, recognized for its prestigious sports watches, has been named the official timekeeper and timepiece of the 2014 TCS New York City Marathon, for three years, from 2014 to 2016.

"The TCS New York City Marathon perfectly embodies the TAG Heuer mindset of mental fortitude, perseverance and inner strength," said TAG Heuer North America President and CEO, Ulrich Wohn.  "Running 26.2 miles requires resilience and willpower and TAG Heuer is thrilled to celebrate those personal achievements with these ambitious individuals."

For over 150 years, TAG Heuer has been involved with competitive sports including elite partnerships in autoracing and sailing.   As the official timepiece and timekeeper of the TCS New York City Marathon, TAG Heuer is able to celebrate runners; both top professional athletes and recreational runners of all ranks who've made a commitment to a goal they've set and attained, when they thought it was impossible. 

"TAG Heuer is a legacy brand that aligns well with the TCS New York City Marathon and New York Road Runners," said Mary Wittenberg, president and CEO of New York Road Runners. "With their storied history in sports and commitment to performance and innovation, this is a great match with our running community and we're excited that they're recognizing some of the most inspiring runners in the marathon."

To highlight the partnership, TAG Heuer and New York Road Runners will host the "Get Your New York On" Challenge.  This gives all 2014 TCS New York City Marathon runners in North America the opportunity to submit their particular story on why they are running in this esteemed event.  Runners as well as the public have the opportunity to visit the microsite www.tcsnycmarathonchallenge.com to vote for the stories that resonate with them most.  The top trending runner stories will be featured daily on the site.

Influential athletes and personalities including TAG Heuer ambassador, Maria Sharapova will sit on the celebrity judging panel, which collectively will make the final decision of the male and female winners.

Winners will be announced in Times Square on Saturday, November 1st at a public event.  During this event, TAG Heuer will debut its extraordinary billboard that will feature the winning male and female of the challenge in the brand's ad campaign.  

To commemorate this partnership and to celebrate the winners of the "Get Your New York On" Challenge, and the top male and female in the professional runner and wheelchair fields of the 2014 TCS New York City Marathon, TAG Heuer will present each champion with a prestigious and iconic timepiece.

About TAG Heuer 
Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has marked the history of luxury watchmaking, especially in the fields of sports watches and ultimate precision. A legend in prestige Swiss watchmaking and one of its most innovative brands, TAG Heuer has built on its active commitment in the sports world to create the most accurate timing instruments and wrist timepieces in the world. In 2012, thanks to the lessons learned through these achievements, TAG Heuer won the world's most coveted watchmaking award, the Geneva Watchmaking Grand Prix «Aiguille d'Or». TAG Heuer is unrelenting in its quest for innovation, excellence, performance and prestige. This ambition is reflected in its sponsorships with F1 Vodafone McLaren Mercedes team and its World Champion Jenson Button, the Automobile Club of Monaco for the prestigious Monaco Grand Prix, and the new FIA Formula E Championship, the world's top competition for electrically powered racing cars. TAG Heuer is also a partner of Oracle Team USA, 2013 champion of sailing's most prestigious trophy, the 34th America's Cup and WTA tennis champion Maria Sharapova, sharing with them the same values: human achievement and true innovation. 

About the TCS New York City Marathon 
The TCS New York City Marathon is the most popular and inclusive marathon in the world, attracting the world's top professional athletes and a vast range of recreational runners. The race began in 1970 with just 127 entrants racing four laps of Central Park. Today, an estimated 50,000 runners from around the world tour New York City's five boroughs, starting on Staten Island at the foot of the Verrazano-Narrows Bridge and finishing in Central Park. Participants include Olympians, Paralympians, wheelchair racers, top age-group competitors, and many thousands who run for charity and to achieve their own personal goals. Millions of fans cheer the runners from the streets and watch the global television broadcast. The race is part of the World Marathon Majors, an alliance of the world's six biggest marathons that determines each year's top male and top female marathoner. The TCS New York City Marathon is the premier event of New York Road Runners, the world's foremost community running organization, whose mission is to help and inspire people through running. Tata Consultancy Services, a leading global IT services, consulting, and business solutions organization, is the Premier Partner of NYRR and is in its inaugural year as title sponsor of the TCS New York City Marathon. 

SOURCE TAG Heuer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to o...
Developers want to create better apps faster. Static clouds are giving way to scalable systems, with dynamic resource allocation and application monitoring. You won't hear that chant from users on any picket line, but helping developers to create better apps faster is the mission of Lee Atchison, principal cloud architect and advocate at New Relic Inc., based in San Francisco. His singular job is to understand and drive the industry in the areas of cloud architecture, microservices, scalability ...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTred processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.