|By Marketwired .||
|August 20, 2014 12:02 PM EDT||
CHICAGO, IL--(Marketwired - August 20, 2014) - Henry Cardenas knows how to put on a good show. He's been doing it for 30 years. The Cali, Colombia born experiential marketing and live events marketing entrepreneur continues to do what he does best with the same passion and engagement that he felt executing his very first live music show back in the early 1980s.
One of the first events his company put together was the Pan American Music Festival held in his adopted home of Chicago back in 1985. The event was a resounding success and provided him with the impetus to move forward with greater ambition and confidence.
Since then, Cardenas Marketing Network has gone on to produce some of the highest grossing acts in Latin music history, including Marc Anthony at Madison Square Garden ($1.7 million, 2009), Mana at the Allstate Arena ($1.7 million, 2007), and Vicente Fernandez at the Madison Square Garden ($1.5 million, 2008).
In 2012, CMN produced the most successful Latin music tour in company history: the GIGANT3S U.S. Tour. That remarkable tour was one of the most successful U.S. Latin music productions of all time. The GIGANT3S U.S. Tour, starring Marc Anthony, Chayanne and Marco Antonio Solis, grossed over $10 million in ticket sales during its seven-week, 14-city tour, going on to capture the No. 1 spot on Billboard's Hot Tours Chart (September 2012).
This year, Marc Anthony, the Nuyorican superstar singer, producer and songwriter, sold 1.2 million tickets, convening huge sellout crowds throughout his international "Vivir Mi Vida" World Tour. The one year-tour took Anthony to 15 countries and over 50 cities throughout the Americas. With close to $20 million in gross revenues ($19.8 million), the North American leg of the "Vivir Mi Vida" Tour ranks 54th in the 2013 Pollstar Year-end Top 200 North American Tours report.
As much as he loves Latin music, Henry Cardenas is equally passionate about futbol/soccer and the intersection of event & sports marketing.
His first live soccer event was a match between Brazilian club Flamengo vs an All Stars team Mexico dubbed "El Clasico Downey" held in Fullerton, California back in 1990.
It was a solid first effort yielding 11,000 sold tickets and a strong partnership with Downy (Procter and Gamble), as the the lead sponsor combining both traditional and experiential marketing. Since that historic first match, Cardenas has successfully developed this niche and produced over 100 soccer exhibitions and sport event marketing campaigns.
His passion for futbol reached new heights on February 2010, when he acquired the U.S. rights to two-time FIFA World Cup Champion Argentina, featuring soccer's preeminent global superstar, Lionel Messi.
The first match as part of the AFA partnership took place on March 26, 2011 against the U.S. National Team at MetLife Stadium, establishing a new attendance of 80,000. That record did not last much.
The next year, CMN produced its second match for Argentina against archrival Brazil, beating their own record and drawing over 82,000 to witness Messi secure a "hat trick" (3 goals scored), to propel the Albiceleste to a 4-3 victory against their South American nemesis. The match also became the fastest-selling soccer exhibition in U.S. history (five weeks).
THE TIME IS RIGHT TO RELAUNCH HIS FIRM AND SEEK EXPONENTIAL GROWTH
Even with all of his astounding success, Cardenas is convinced that there is still much room to grow. Furthermore, he believes the time is right to take decisive steps to position his multicultural marketing firm to experience fast and exponential growth in unison with the dramatic growth of the U.S. Hispanic community.
"The U.S. Hispanic community is the new mainstream," he says. "A growing number of savvy U.S. brands and marketers are beginning to fully come to grips with this new reality and are poised to increase their marketing spend to connect with this audience."
In today's America, savvy politicians court the Latino vote, smart marketers run ads in English and Spanish, and anyone who is interested in selling anything -- from a Fortune 500 firm to a bakery owner in a small city -- must have a Hispanic marketing plan.
"Hispanic marketing is not longer just another niche market," Cardenas asserts. "Marketing to Latinos should be viewed as a vital element in a brand's general market strategy."
Cardenas, a Northeastern Illinois University graduate, is taking a number of steps to further strengthen and diversity his company's capabilities and reach. Earlier this year, Cardenas hired a prominent U.S. Hispanic advertising executive, and the company is in the midst of making other key hires and making other strategic investments in the areas of field, experiential, and digital marketing.
"Our unique ability to connect with Hispanic Millennials and other key Hispanic sub-groups is invaluable," Cardenas asserts. "All brands seek to connect with young consumers. They represent the future, and the future is Latino. We are in an enviable position, with proven expertise to connect with this demographic. That is why we are getting ourselves ready to fully capitalize on ever larger upcoming opportunities."
Cardenas, who earned an MBA from Governor State University, says his firm is ready engage in capacity building, and is looking to increase the variety and range of the services it provides to clients. The larger strategic goal is to, eventually, be ready to compete with the likes of Live Nation and IMG.
"We are getting ready to go head-to-head with the titans of the industry. We have the talent, the vision, the experience, and we have the demographics of this country pulling in our favor," Cardenas says. "We are a 100% minority owned company getting ready to shed the minority label and to dismiss any limiting thoughts or limited vision. Just like the U.S. Hispanic community, we are getting ready to take a full seat at the table and to compete to become a major player in the broader U.S. marketing industry."
Pending professional dream?
To organize the world's top "El Clasico," Spain's oldest and most treasured soccer rivalry: Real Madrid vs Barcelona in the United States. CMN has a non-exclusive partnership with FC Barcelona to sell sponsorships in the United States and Latin America.
"[Latin] music and futbol/soccer run deep in my blood," he says. "Other than bringing the FIFA World Cup back to the United States, what could be better than organizing a whole spectacle around the world's most revered 'Clasico'? I would love to make it happen."
About Cardenas Marketing Network: Cardenas Marketing Network is a multicultural experiential marketing agency that connects consumers and brands through their passion points of music, sports and cultural culture. The award-winning agency has been recognized by Ad Age, Event Marketer's Top Agency "It List," Chief Marketer's "Promo 100" and Crain's Chicago Business "Fast 50" among others for its service to such clients as Anheuser-Busch InBev, Diageo, H&R Block, Johnson & Johnson, Nike and Sherwin-Williams. For more information please visit: CMNevents.com.
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
Jul. 28, 2015 11:00 PM EDT Reads: 1,329
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 28, 2015 10:45 PM EDT Reads: 993
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 28, 2015 08:00 PM EDT Reads: 548
Learn how to solve the problem of keeping files in sync between multiple Docker containers. In his session at 16th Cloud Expo, Aaron Brongersma, Senior Infrastructure Engineer at Modulus, discussed using rsync, GlusterFS, EBS and Bit Torrent Sync. He broke down the tools that are needed to help create a seamless user experience. In the end, can we have an environment where we can easily move Docker containers, servers, and volumes without impacting our applications? He shared his results so yo...
Jul. 28, 2015 07:15 PM EDT Reads: 711
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Jul. 28, 2015 06:30 PM EDT Reads: 1,368
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
Jul. 28, 2015 05:30 PM EDT Reads: 247
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
Jul. 28, 2015 04:30 PM EDT Reads: 1,747
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Jul. 28, 2015 04:00 PM EDT Reads: 208
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
Jul. 28, 2015 04:00 PM EDT Reads: 2,176
How do you securely enable access to your applications in AWS without exposing any attack surfaces? The answer is usually very complicated because application environments morph over time in response to growing requirements from your employee base, your partners and your customers. In his session at @DevOpsSummit, Haseeb Budhani, CEO and Co-founder of Soha, shared five common approaches that DevOps teams follow to secure access to applications deployed in AWS, Azure, etc., and the friction an...
Jul. 28, 2015 03:30 PM EDT Reads: 479
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Jul. 28, 2015 03:30 PM EDT Reads: 164
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Jul. 28, 2015 03:00 PM EDT Reads: 1,059
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Jul. 28, 2015 03:00 PM EDT Reads: 453
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
Jul. 28, 2015 03:00 PM EDT Reads: 1,244
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
Jul. 28, 2015 02:00 PM EDT Reads: 1,155