|By PR Newswire||
|August 20, 2014 01:21 PM EDT||
-- Secure valuable media coverage for your brand by avoiding these common pitfalls
NEW YORK, Aug. 20, 2014 /PRNewswire/ -- As social engagement becomes a key priority for all content creators including journalists, generating earned media is even more of a challenge. Often times the potential popularity of a story can trump news value, so if a journalist shows interest in your story, you must be prepared to make the most of that opportunity. Ensure your coverage is high-quality and portrays your brand in the most positive light by following these do's and don'ts of media relations:
1. Don't be generic by offering stories or advice that is widely available or common
Do tell a unique story that is memorable and difficult for competing brands to duplicate
2. Don't ramble on and risk losing the journalist's interest in what you are saying
Do offer short sound bites that tell your story or helpful tips in easily digestible pieces
3. Don't waste time by neglecting to prepare a press kit
Do provide everything the journalist needs to cover your story including headshots, photos, and video clips of other interviews or speaking engagements that prove your credibility
4. Don't be too self-serving by blatantly pitching your products
Do be a thought-leader and incorporate your offerings into a story or lesson that the audience will gain value from
5. Don't provide expertise outside of your professional interests that doesn't make sense for your brand
Do be genuine to who you are and your beliefs
For additional advice and discussion on how to avoid the most common media relations pitfalls, read the latest article by best-selling author and media training expert, Susan Harrow, on PR Newswire's Small Business Toolkit: http://bit.ly/1thxwkj
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Sep. 27, 2016 03:15 PM EDT Reads: 2,748
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Sep. 27, 2016 03:15 PM EDT Reads: 1,306
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Sep. 27, 2016 03:15 PM EDT Reads: 2,816
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
Sep. 27, 2016 03:00 PM EDT Reads: 1,686
Sep. 27, 2016 02:45 PM EDT Reads: 2,197
Sep. 27, 2016 02:45 PM EDT Reads: 4,603
Sep. 27, 2016 02:45 PM EDT Reads: 1,247
Sep. 27, 2016 02:30 PM EDT Reads: 294
Sep. 27, 2016 02:15 PM EDT Reads: 1,978
Sep. 27, 2016 02:00 PM EDT Reads: 1,438
Sep. 27, 2016 01:45 PM EDT Reads: 236
Sep. 27, 2016 01:30 PM EDT Reads: 1,712
Sep. 27, 2016 01:00 PM EDT Reads: 2,812
Sep. 27, 2016 01:00 PM EDT Reads: 2,658
Sep. 27, 2016 01:00 PM EDT Reads: 1,595