|By Business Wire||
|August 20, 2014 03:01 PM EDT||
AdKarma, a Midwest-based video supply-side platform (SSP) that traces its roots to the spare bedroom of founder and CEO Bobby Campbell, was named the 31st fastest-growing company in the U.S. today by Inc. Magazine.
Running AdKarma just miles from where he helped his grandfather raise hogs on the family farm, Campbell has experienced great skepticism since starting his first digital media company in 2003. But he has never let that skepticism impede his vision. AdKarma’s literal and figurative distance from the major media markets on the coasts hasn’t stopped the company from growing more than 7,500 percent during the last three years, either.
“Our unique role in the video advertising space paired with a hard-working team has really set us apart and made AdKarma successful. We’re pleased that Inc. Magazine has recognized the disruptive force AdKarma is playing in online video advertising. Many web publishers are beginning to tap the vast potential of pre-roll advertising to pair with their video content,” said Campbell. “Since our launch, many people said a company like ours could never succeed based in the Midwest. We continue to grow and take market share because of our team’s willingness to innovate and meet the needs of our publishers and advertisers.”
Earlier this year, AdKarma opened a video production studio to create original video content. As the audience for streaming ads grows, tripling from 2012 to 2013, AdKarma is helping top-quality publishers increase their video advertising inventory without investing in the high cost of in-house content production. AdKarma is continuing its rapid expansion with new satellite offices in New York and Los Angeles later this year.
“The industry is evolving. Technology companies are changing entertainment forever – combining technology and content creation to provide viewers with a more customized experience,” Campbell said. “AdKarma is at the forefront of this movement, leveraging traditional business models’ adjustments to the new paradigms of streaming media through multiple platforms and it shows in our growth.”
Another company founded by Campbell, Division-D, also made the Inc. 5000 at No. 4242.
AdKarma is a privately held company that helps online publishers optimize their ad networks and display, pre-roll and mobile inventory. Since spinning off from Division-D (then 3 Interactive) in 2012, AdKarma has become one of the industry’s leaders in ad network and inventory solutions. The company’s rapidly expanding office has drawn some of the brightest advertising minds to keep clients on the cutting edge of pre-roll, display and mobile advertising technology while increasing advertising revenue. For more information, visit www.adkarma.com.
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