Click here to close now.




















Welcome!

News Feed Item

Instant.ly Shelf Score™ Reveals Consumer Intent To Purchase Newest Beverage Products

Pepsi Brand Beverages, and Cherry Flavors, Take the Top Spots in Second Edition of Instant.ly Shelf Score

LOS ANGELES, Aug. 20, 2014 /PRNewswire/ -- Instant.ly, the world's first on-demand consumer insights platform today unveiled the August results of Instant.ly Shelf Score™, which focused on recently introduced non-alcoholic beverages. Instant.ly Shelf Score is an index measuring consumer intent to purchase new consumer packaged goods (CPG) products. Shelf Score evaluates and ranks ten of the most appealing products based on overall consumer interest from a nationally representative sample.

Instant.ly is provided by uSamp, the technology leader in market research providing automation, mobile and global sample and insight solutions for marketers.

Of note, the top two beverages in the list are owned by PepsiCo and also include cherry flavoring. Gatorade Fierce Blue Cherry leads in consumer purchase intent with a top two box score of 66 percent. Following behind in second and third place, Pepsi Made with Real Sugar, Wild Cherry at 65 percent, and Protein2o Water at 62 percent, respectively. AMP Energy Dale Jr. Sour Limited Edition closed out the top ten in last place at 38 percent.1

Instant.ly Shelf Score™ - August 2014


New Product

Purchase Intent Score

1

Gatorade Fierce Blue Cherry

66%

2

Pepsi Made with Real Sugar, Wild Cherry

65%

3

Protein2o Water

62%

4

Brisk Half & Half Cherry Limeade

60%

4

Nestle Pure Life Splash, Strawberry Melon

60%

6

Mountain Dew Baja Blast

57%

7

Post Goodness-To-Go: Dutch Chocolate

50%

8

Red Bull Summer Edition

47%

9

AriZona Oak Reserve Tea

46%

10

AMP Energy Dale Jr. Sour

38%

Complete results from this edition of Instant.ly Shelf Score™ can be found here. An infographic of these results can be found here

Shelf Score is derived from Instant.ly Concept Test™, recently launched by the Company as the first concept-testing platform of its kind to provide CPG brands and retailers with an easy-to-use tool to screen new product ideas– including new packaging, flavors or line extensions. Instant.ly Concept Test empowers brand managers to collect rich feedback from mobile and online audiences to determine key success attributes, such as purchase intent, in a fraction of the time and at a fraction of the cost of current testing methods.

With over 80 variable product attributes for brand managers to choose to evaluate, Instant.ly Concept Test compiles top two box scores for purchase intent, consumer need/desire, differentiation, and perceived value. The results are captured in an intuitive dashboard, detailed enough to persuade and polished enough to present.

The products included in the August beverages edition of Instant.ly Shelf Score were discovered in grocery stores and online channels across the U.S. To compile its list, Instant.ly reviewed a wide cross-section of products, making final selections based on flavor innovation, interesting applications of new or popular ingredients, and category disruption from small or unknown brands.  

About Instant.ly
Instant.ly™ is the world's first on-demand consumer insights platform, providing brands with instant on-demand access to targetable consumers. The Instant.ly portfolio is comprised of Instant.ly Survey Tool™ for survey authoring and fielding, and Instant.ly Concept Test™ for early-stage concept screening. With Instant.ly, brand managers can collect quantifiable customer feedback from the web, mobile devices and social networks. Powerful enough to be used by Fortune 500 companies, and intuitive enough to be used by tens of thousands of small businesses, Instant.ly gives companies of all sizes a single platform -- to build, promote and analyze the voice of the customer --- when, where and how they need it. For more information visit www.instant.ly.

About uSamp
uSamp is the technology leader in market research providing automation, mobile and global sample and insight solutions for marketers. Based in Los Angeles, with five offices in the United States, Europe and Asia, uSamp has been recognized in Inc.'s 500|5000 exclusive ranking of the nation's fastest-growing private companies. For more information visit www.usamp.com.

1 The aforementioned brands are not currently uSamp clients.

Media Contact:
Kerlan Communications for uSamp
Dori Busell
[email protected]
(917) 689-3415

SOURCE uSamp

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Palerra, the cloud security automation company, announced enhanced support for Amazon AWS, allowing IT security and DevOps teams to automate activity and configuration monitoring, anomaly detection, and orchestrated remediation, thereby meeting compliance mandates within complex infrastructure deployments. "Monitoring and threat detection for AWS is a non-trivial task. While Amazon's flexible environment facilitates successful DevOps implementations, it adds another layer, which can become a ...
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Delphix, the market leader in Data as a Service (DaaS), has been announced winner of the DevOps Solution Award at the prestigious Computing Vendor Excellence Awards in London. The awards celebrate the achievements of the technology vendors and service providers that are leading the field of enterprise IT. Delphix was recognised as the vendor demonstrating the most effective support of DevOps culture for its ability to improve time to market and collaboration between teams.
"Our biggest growth area has been the security services, the managed services - the things that differentiate us in the market that there is no client that's too small and there's no client that's too big," explained Paul Mazzucco, Chief Security Officer at TierPoint, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Sysdig has announced two significant milestones in its mission to bring infrastructure and application monitoring to the world of containers and microservices: a $10.7 million Series A funding led by Accel and Bain Capital Ventures (BCV); and the general availability of Sysdig Cloud, the first monitoring, alerting, and troubleshooting platform specializing in container visibility, which is already used by more than 30 enterprise customers. The funding will be used to drive adoption of Sysdig Clo...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
"We do data integration for B2B also application to application, and we do data management and enable Big Data," explained Pat Adamiak, Vice President, Product Marketing at Liaison Technologies, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
"We specialize in testing. DevOps is all about continuous delivery and accelerating the delivery pipeline and there is no continuous delivery without testing," noted Marc Hornbeek, Sr. Solutions Architect at Spirent Communications, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.