News Feed Item
5th Forum of Business Marketing brings together industry icons leaving legacy for market
|By PR Newswire
|August 20, 2014 10:15 PM EDT
SAO PAULO, Aug. 20, 2014 /PRNewswire/ -- More than 300 executives took part in the 5th FORUM DE MARKETING EMPRESARIAL ['5th Forum of Business Marketing'] in Guaruja, Sao Paulo, and discussed success stories and the market for marketing in coming years. Participants at the event analyzed strategies and spoke about consumer relations. "The FORUM brought together businessmen, advertising executives and leaders in communication. This event sets the standard for this sector," said Joao Doria Jr. President of LIDE – Grupo de Lideres Empresariais ['Group of Business Leaders'].
Lilian Miranda, Vice President for Marketing at NESTLE highlighted the strategy for strengthening KitKat in the Brazilian market, with a 65% increase in market share. Luiz Eduardo Baptista, President of SKY, disclosed billing of R$ 10 billion a year and growth of 1,500% in the past eight years.
Mauricio de Sousa, creator of the Turma da Monica ['Monica's Crowd'], related career obstacles, and noted that maintaining the company's DNA guaranteed its success and reputation. Andrea Cordeiro, Director of Marketing for ITAU UNIBANCO, spoke of the opening spot that became the "theme song of the World Cup." Nizan Guanaes, renowned in international advertising, affirmed that Brazilian marketing must make the most of the potential of the "Brazil brand."
Special ceremonies honoring Roberto Duailibi, President of DPZ, Marcello Serpa, President of ALMAPBBDO and Nizan Guanaes of GRUPO ABC were held in recognition of their having raised Brazilian advertising to a level of excellence. Thomaz Souto Correa, Vice President of the Editorial Board and editorial consultant for GRUPO ABRIL, was given the Special LIDE AWARD. Other professionals won the LIDE AWARD in the categories for Company of the Year, Executive of the Year, Digital Marketing, Ethical Marketing, Entertainment Marketing, Sports Marketing, Industrial Marketing, Marketing of Innovation, Institutional Marketing, International Marketing, Product Marketing, Promotional Marketing, Relationship Marketing, Tourism Marketing and Retail Marketing.
The 5th Forum of Business Marketing was sponsored by NESTLE and GRUPO BANDEIRANTES, with support from ARIZONA and ESPM, participation by ALMAP BBDO, CINE, FCB BRASIL, FRONT 360o, LEXUS, MSC CRUZEIROS, REDE RECORD, RECORD NEWS, R7, OTIMA and SBT, and collaboration by ACCENTURE, ATHIE WOHNRATH, BOSSA NOVA FILMS, CASA COR, FLIX MEDIA, HIBRYS, LEW LARA\TBWA, RBS and NBS. Official suppliers were AVENTURA ENTRETENIMENTO, AMBEV, CDI, CHUBB, DECOR BOOKS, ECCAPLAN, GOGACINE, GRUPO BEM, GRUPO COMPANHIA, LENOVO, LUA NOVA, MOBILI, MUSICKERIA, PIPO GOURMET, ROBERTO RISCALA, VCT BRASIL, VIFRAN and UPS, and media partners ALPHA FM, EDITORA TRES, EPOCA, EPOCA NEGOCIOS, GQ, META 29, O ESTADO DE SAO PAULO, PR NEWSWIRE, with radio station ELDORADO, ESTADAO and JOVEM PAN, PORTAL UOL, REVISTA MARKETING EMPRESARIAL and TV LIDE.
Raoni Bories | [email protected] | (11) 3817 7997
SOURCE 5º Fórum de Marketing Empresarial
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Oct. 28, 2016 08:00 AM EDT Reads: 5,086
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential.
Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
Oct. 28, 2016 08:00 AM EDT Reads: 907
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes.
In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Oct. 28, 2016 08:00 AM EDT Reads: 1,066
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components.
This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and microservices.
While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your conta...
Oct. 28, 2016 08:00 AM EDT Reads: 1,640
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences.
In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Oct. 28, 2016 08:00 AM EDT Reads: 3,506
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
Oct. 28, 2016 07:15 AM EDT Reads: 1,114
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time.
In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Oct. 28, 2016 07:15 AM EDT Reads: 1,118
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Oct. 28, 2016 07:00 AM EDT Reads: 3,754
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Oct. 28, 2016 07:00 AM EDT Reads: 1,171
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning.
In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
Oct. 28, 2016 07:00 AM EDT Reads: 590
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors.
In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Oct. 28, 2016 06:45 AM EDT Reads: 1,263
DevOps theory promotes a culture of continuous improvement built on collaboration, empowerment, systems thinking, and feedback loops. But how do you collaborate effectively across the traditional silos? How can you make decisions without system-wide visibility? How can you see the whole system when it is spread across teams and locations? How do you close feedback loops across teams and activities delivering complex multi-tier, cloud, container, serverless, and/or API-based services?
Oct. 28, 2016 06:30 AM EDT Reads: 1,191
Today every business relies on software to drive the innovation necessary for a competitive edge in the Application Economy. This is why collaboration between development and operations, or DevOps, has become IT’s number one priority. Whether you are in Dev or Ops, understanding how to implement a DevOps strategy can deliver faster development cycles, improved software quality, reduced deployment times and overall better experiences for your customers.
Oct. 28, 2016 06:30 AM EDT Reads: 1,066
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
Oct. 28, 2016 06:15 AM EDT Reads: 1,306
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
In this power panel at @...
Oct. 28, 2016 06:00 AM EDT Reads: 2,200