Welcome!

News Feed Item

Curtain up: dmexco 2014 Will Feature an Outstanding Conference Program

470 Top Speakers, More Than 200 Hours of Program Events on Six Stages, and a Broad Range of Attractive New Formats; In Line With the dmexco Conference 2014 Motto of "Entering New Dimensions," the Conference Program Will Highlight All the New Dimensions of

COLOGNE, GERMANY -- (Marketwired) -- 08/21/14 -- "The future standards of the international digital economy will be set at the dmexco Conference 2014! As an information broker and central networking platform, we are staging an absolutely top-class program that will present trends and innovations to decision-makers in the fields of marketing, media, and advertising, and also bring these people together with the leading minds of the digital world in order to provide the best possible support to companies and partners seeking to exploit the new dimensions of the digital economy," says Christian Muche, dmexco Director of Business Development, Strategy & International, and Frank Schneider, dmexco Director of Marketing, Sales & Operations. With its 470 high-ranking representatives from the most important global brands and companies, the dmexco Conference 2014 will juxtapose like no other event forward-looking visions with real business potential in the international digital economy. For more than 200 hours, newly designed and larger stages at the dmexco Conference 2014 will be used to discuss all of the relevant topics and trends that are leading to the creation of completely new digital business approaches, potential, and strategies. A special highlight of this year's conference program involves the use of many new innovative conference formats that were especially developed for dmexco, and which will ensure a more extensive multimedia experience for trade visitors.

For example, the entertaining Hot Chair dialog format promises to deliver valuable insights when "Digital Prophet" David Shing from AOL answers questions posed by members of the more than 700-strong audience during the "Influencer at a Glance" event (September 11, 4:25 pm, Debate Hall). The new exclusive and personal dmexco Fireside Chat format will be used to offer a preview of the technological future of marketing, media, and advertising by Brian Cooley (CNET) and Laura Desmond (Starcom MediaVest Group) under the title "What's Next in Advertising and Tech?" (September 10, 3:35 pm, Debate Hall). Visitors to dmexco can also look forward to heated debates on forward-looking advertising concepts in the Showdowns, which are being introduced as both a German and an international format. The absolute highlight of the Showdown will be "The Best Way to Advertise!" featuring Dawn Airey (Yahoo), John Giuliani (Conversant), and Brian Wong (Kiip). The fascinating debate will be hosted by Ashley Swartz from Furious Minds (September 10, 11:20 am, Debate Hall). Five digital gurus -- B. Bonin Bough (Mondelez International), Andrew Creighton (Vice Media), Denelle Dixon-Thayer (Mozilla), and Chad Stoller (IPG Media Lab) -- will participate in the "Future of Five: Five Thought Leaders, Five Minutes, Five Predictions" event (September 11, 4:25 pm, Debate Hall), while Anke Schäferkordt (RTL) will examine the next big challenges and opportunities to be faced by the international digital economy in a Spotlight Interview with Roland Tichy (WirtschaftsWoche) on "The Future of Online Video" (September 10, 10:55 am, Debate Hall).

Additional highlights this year will once again include the highly anticipated Keynote speeches by global digital stars. The top-level opening Keynote -- "Driving Growth" -- on the first day of dmexco will be delivered by Michael Roth (IPG), who will focus on decisive drivers of growth in digital marketing (September 10, 10:15 am, Congress Hall). The opening Keynote for the second day of dmexco -- "Limitless -- The Six Strengths of Leadership That Endures" -- will be delivered by Ajaz Ahmed (AKQA), who will offer a highly creative overview of the key strengths of successful business models (September 11, 10:15 am, Congress Hall). Pieter Nota (Philips) will provide a first glimpse of the new digital brand strategy at his company in his closing Keynote, "Delivering Innovation That Matters to You," which will take place at the end of the first day of dmexco (September 10, 5:50 pm, Congress Hall). The second day of dmexco will conclude with Jonah Peretti (Buzzfeed), whose "Big Shift in Media" Keynote will address the growing expansion of social media (September 11, 5:00 pm, Congress Hall). dmexco's "World of Experience" will present a close-up look at the possibilities that already exist today to move into new dimensions. This will take place directly in special Showrooms, as well as during numerous sessions of the dmexco Conference. The influence forward-looking technologies are having on brands will be reviewed by the panel "World of Experience: How Technologies Impact the Role of Brands", which will be led by Philipp Justus from Google (September 10, 2:20 pm, Congress Hall). dmexco's Ubercloud Sessions will examine the role digital creativity plays in overall business success. The Ubercloud panel "Technology Driven Creativity or Technology Is Almost Nothing without Creativity" will feature Jeff Benjamin (JWT), Steven Simpson (Starcom Mediavest), Victor Wong (PaperG), and Karl Wooley (Framestore).

A very special dmexco Conference 2014 highlight will be the "Women's Leadership Table" (September 11, 3:55 pm, Congress Hall). The event will bring together major female players in the digital economy, such as Ashwini Karandikar (Amnet/Dentsu Aegis Network), Yunah Kim (Locket), and Heidi Messer (Collective[i]) for a discussion about "Smarter Technology for Smarter Advertising." Here a list of some of the other leading women from the global digital economy who will be on hand at dmexco 2014: Carolyn Everson (Facebook), Anna Bager (IAB), Barbara Basney (Xerox Corporation), Tina Beuchler (OWM), Wenda Harris Millard (Medialink), Jessica Joines (Rakuten Marketing), Abbey Klaassen (Adage), Allie Kline (AOL Platforms), Shirley Lin (YeahMobi/NDP Media), Deirdre McGlashan (MediaCom), Erin McPherson (Maker Studios), Kate Robertson (Havas), Mirja Schneider (Volkswagen), Kamakshi Sivaramakrishnan (Drawbridge), Caroline Taylor (IBM), and Sarah Wood (Unruly). All of these strong women, and the other leaders of the international digital economy, will be joined in this year's exclusive line-up for the dmexco Conference by a never-before-seen concentration of high-ranking representatives of the global advertising industry. The list includes top ad executives from major brands: Dr. Steven Althaus (BMW), Sital Banerjee (Philips), Tom Buday (Nestlé), Jim Clayton (LG Electronics), Blasco de Felice (L'Oréal), Dr. Christian Deuringer (Allianz), Philip E. Ginthör (Sony Music), Gary Morrison (Expedia), Martin Riley (Pernod Ricard), Bob Rupczynski (Kraft), and Dr. Lothar Weissenberger (DekaBank). Also on hand will be high-level representatives from all key ad agencies, including Jerry Buhlmann (Dentsu Aegis Network), Matt Seiler (IPG Mediabrands), and Mainardo de Nardis (OMD Worldwide).

According to Christian Muche, dmexco Director of Business Development, Strategy & International, and Frank Schneider, dmexco Director of Marketing, Sales & Operations: "The huge concentration of innovations and trends here, and the presence of an elite group of international digital-sector speakers at one location, are just two key aspects that set the dmexco Conference 2014 apart from all other events. In other words, dmexco is the global pace-setter for all digital-sector topics and developments. The standard-setting program we'll be presenting will certainly achieve our goal of offering all participating partners and visitors an unprecedented experience in terms of both quantity and quality. Our network of top business representatives and decision-makers means dmexco can stand up to any other event in the world!"

The complete dmexco Conference 2014 program is now available online at: http://www.dmexco.com/Program. Interested decision-makers from marketing, technology, media, and creative industry firms who would like to attend dmexco 2014 can register for free right now at: http://dmexco.de/2014/en/Tickets.html.

About dmexco

dmexco is the international leading expo & conference for the digital economy. Comprising a unique combination of an exposition and a conference, it stands for innovative and future-oriented marketing in the midst of a global growth market. Placing a clear focus on marketing, media, and technology, dmexco in Cologne is the global No. 1 industry meeting platform for valuable knowledge transfer and direct business transactions. dmexco, which is organized by Koelnmesse, offers trade visitors the broadest range of business trends, growth strategies, product innovations, and creative excellence in diverse forms and is furthermore free of charge. As the central hub for all thought leaders from digital brands, advertisers, and marketers, all types of agencies, and media owners, dmexco is connecting the global digital economy.

All further information on dmexco 2014 (September 10 & 11 in Cologne) as well as photos, videos, and statements on dmexco 2013 are posted at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco and www.youtube.com/dmexcovideo.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...