Click here to close now.




















Welcome!

News Feed Item

Scott Naturals® Tube-Free Bath Tissue Now Available Nationally

Three-Story Empire State Building replica represents waste eliminated by product; consumers encouraged to #TosstheTube

DALLAS, Aug. 21, 2014 /PRNewswire/ -- In an effort to help consumers take small steps to make a big impact on the environment, Kimberly-Clark's SCOTT® Brand unveiled a replica of the Empire State Building today in New York City's Flatiron Plaza. The 30 foot art structure celebrates the national release of Scott Naturals® Tube-Free bath tissue. This innovative product eliminates the cardboard tube that has been the central fixture of rolled toilet paper for more than 100 years. This simple step has major potential to eliminate a portion of the 17 billion toilet paper tubes thrown away each year, which is enough to fill the Empire State Building twice. While the product has been on shelves since 2010 in limited northeastern markets, the national release signifies Kimberly-Clark's continued commitment to sustainability initiatives.

"Kimberly-Clark is thrilled to be able to release Scott Naturals Tube-Free bath tissue nationally, providing consumers across the country with a product that contributes to a better, cleaner world, without sacrificing quality," said Jared Mackrory, brand manager for Scott Brand. "Imagining the environmental impact of 17 billion tubes – enough to fill the Empire State Building twice – is hard to do. That's why we brought the concept to life by creating a 30 foot replica in the middle of Manhattan."

In partnership with home and design expert Carter Oosterhouse, host of the new show "Rowhouse Showdown," Scott Brand will help consumers identify the easy steps they can take each day to help make the world a little greener. "I was interested in green living from a young age and now when I'm building, I aim to do the most with the least environmental impact," said Oosterhouse. "I'm very passionate about the work the Scott Brand is doing and I look forward to sharing my tips and this product with the public."

To extend the lifespan of the structure, a downsized version of the tube Empire State Building will be donated to the Children's Museum of Manhattan.  Members of the museum's Junior Staff Internship program also participated in the creation of the structure by providing the exterior artwork at the base of the replica.  Any tubes not used in the museum structure will be recycled.

 "A main mission area of The Children's Museum of Manhattan is to provide leadership in the areas of healthy living and a healthy environment" said Director of Exhibitions and Museum Operations, Tom Quaranta. "In addition to conveying an important environmental message to families, this sculpture will add an authentic New York flavor to the Museum, truly representative of the distinctive spirit of NYC. We are excited to bring this iconic sculpture to CMOM which will help educate children and families about the small changes they can make in their lives to help eliminate waste."

The replica is just one component of the national launch which is supported by advertising and an online consumer pledge. The ad, released in mid-July, illustrates the impact of the 17 billion toilet paper tubes thrown away each year. The growing collection of tubes culminates into a replica of the Empire State Building, similar to the Flatiron Plaza structure.  Consumers are encouraged to take an online pledge to "toss the tube" at www.ScottBrand.com and share their commitment on social media using the hashtag #TosstheTube. In return, consumers will receive a progressive coupon that increases in value as the number of pledges increase.

Scott Naturals Tube-Free can be found at Walmart stores nationwide, as well as select retailers. The national launch builds on the successful 2009 introduction of the entire Scott Naturals family of bath tissue, towels, flushable cleansing cloths and napkins, as well as the 2010 test market release of Scott Naturals Tube-Free bath tissue -helping consumers take a green step while delivering the performance, quality and value consumers demand. The packaging of all Scott Naturals products contains at least 20 percent recycled content.

About Kimberly-Clark

Kimberly-Clark (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the Company's 142-year history of innovation, visit www.kimberly-clark.com or follow us on Facebook and Twitter.

[KMB-B]

The release of Scott Natural's Tube-Free bath tissue has a major potential to eliminate a portion of the 17 billion toilet paper tubes thrown away each year, which is enough to fill the Empire State Building twice.

Photo - http://photos.prnewswire.com/prnh/20140819/137536

SOURCE Kimberly-Clark

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Puppet Labs is pleased to share the findings from our 2015 State of DevOps Survey. We have deepened our understanding of how DevOps enables IT performance and organizational performance, based on responses from more than 20,000 technical professionals we’ve surveyed over the past four years. The 2015 State of DevOps Report reveals high-performing IT organizations deploy 30x more frequently with 200x shorter lead times. They have 60x fewer failures and recover 168x faster
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Com...
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as...
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Even though you are running an agile development process, that doesn’t necessarily mean that your performance testing is being conducted in a truly agile way. Saving performance testing for a “final sprint” before release still treats it like a waterfall development step, with all the cost and risk that comes with that. In this post, we will show you how to make load testing happen early and often by putting SLAs on the agile task board.
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, will discuss how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the ...
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...