Welcome!

News Feed Item

Tapad Launches Campaign Pulse For Cross-Screen Analytics

Hill Holliday Signs On as Inaugural Partner

NEW YORK, Aug. 21, 2014 /PRNewswire/ -- Tapad, the leading cross-screen marketing technology company has just launched Campaign Pulse, a first-of-its-kind analytics dashboard.  The interactive tool provides marketers with comprehensive, user-friendly analytics that move beyond anecdotal understanding to show the true reach and effectiveness of cross-screen advertising.  Hill Holliday is the first agency to employ Tapad's Campaign Pulse dashboard.

Tapad Launches Campaign Pulse for Cross-Screen Analytics

Presenting performance from several different vantage points, Tapad Campaign Pulse offers marketers a new perspective on media delivery.  Tapad clients can access and use detailed data about device overlap, response rate, pathing and audience composition to optimize campaigns for the greatest return on budget.

Marketers are also able to use Campaign Pulse audience analytics to evaluate those most likely to respond and; in turn, scale their marketing efforts. 

Hill Holliday is a Campaign Pulse launch partner. In recent years, the agency has aggressively adopted advanced analytics on emerging technologies to measure the impact of its creative and media buys. 

"In today's environment, we believe cross-screen campaigns are the most effective way for brands to reach consumers with their message," said Crystal Snee, Hill Holliday Platform Media Manager.  "Tapad's Campaign Pulse allows us to show clients the benefits of using this approach in a revelatory way, looking at a campaign from all angles. We'll be using this with a number of our top clients in various categories—including QSR, finance and education."

"With Campaign Pulse, we're raising the bar on cross-screen analytics," said Are Traasdahl, CEO and Founder of Tapad.  "Marketers should be able to understand at a glance how their media is reaching and influencing consumers and the impact of a unified, cross-screen campaign. Campaign Pulse is another example of how we provide the highest quality expertise to help our clients get the best possible results from their marketing budgets."

About Tapad
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. The company offers the largest in-market opportunity for marketers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami and San Francisco. TechCrunch called the powerhouse Tapad team "a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade."

About Hill Holliday
Hill Holliday is among the top creative marketing agencies in the country, with 950 employees across its network. Hill Holliday works on some of the nation's largest and most respected brands, and the agency's success came by putting people and ideas first. Hill Holliday was founded in 1968 and today the agency brings unbeatable talent and expertise to every area of modern communications on behalf of industry leaders like Cadillac, Verizon Wireless, Bank of America, Dunkin' Donuts, (RED), John Hancock, TripAdvisor, Major League Baseball, TJX, Merrell, Capella University, Chili's, Novartis and WHOLE WORLD Water. For more about the people, work, and culture at Hill Holliday, please visit http://www.hhcc.com.

Tapad Inc. Logo

Photo - http://photos.prnewswire.com/prnh/20140820/138011

Logo - http://photos.prnewswire.com/prnh/20140115/NY45432LOGO

SOURCE Tapad

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
As companies gain momentum, the need to maintain high quality products can outstrip their development team’s bandwidth for QA. Building out a large QA team (whether in-house or outsourced) can slow down development and significantly increases costs. This eBook takes QA profiles from 5 companies who successfully scaled up production without building a large QA team and includes: What to consider when choosing CI/CD tools How culture and communication can make or break implementation
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
SaaS companies can greatly expand revenue potential by pushing beyond their own borders. The challenge is how to do this without degrading service quality. In his session at 18th Cloud Expo, Adam Rogers, Managing Director at Anexia, discussed how IaaS providers with a global presence and both virtual and dedicated infrastructure can help companies expand their service footprint with low “go-to-market” costs.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
The competitive landscape of the global cloud computing market in the healthcare industry is crowded due to the presence of a large number of players. The large number of participants has led to the fragmented nature of the market. Some of the major players operating in the global cloud computing market in the healthcare industry are Cisco Systems Inc., Carestream Health Inc., Carecloud Corp., AGFA Healthcare, IBM Corp., Cleardata Networks, Merge Healthcare Inc., Microsoft Corp., Intel Corp., an...
"Avere Systems is a hybrid cloud solution provider. We have customers that want to use cloud storage and we have customers that want to take advantage of cloud compute," explained Rebecca Thompson, VP of Marketing at Avere Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.