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Hearsay Social Launches Solution for Facebook Promoted Posts to Amplify Reach for Financial Professionals

SAN FRANCISCO, CA -- (Marketwired) -- 08/21/14 -- Hearsay Social, provider of the leading social business platform for the financial services industry, today announced the launch of Hearsay Social for Facebook promoted posts, allowing advisors and agents to amplify their reach, increase engagement, and grow business on Facebook.

Over 90,000 financial professionals around the world already leverage the Hearsay Social platform and its Content Library to discover and share relevant, pre-approved posts across their social networks. With the new Hearsay Social for Facebook promoted posts, these relationship managers can now also promote their posts through Facebook ads, amplifying the visibility of their posts and increasing engagement.

"I am excited about advertising on Facebook," said Michelle Monson, Financial Consultant with Thrivent Financial. "I've had a business page since 2013 but wasn't very active until Thrivent's Field Social Media Team invited me to test Hearsay Social's new ad functionality. It's a great way to tell prospects and current clients that I'm on Facebook and to like my page to get helpful financial tips. I'll be reaching people I never would have met otherwise."

For financial firms with social business programs, like Thrivent Financial, the promoted posts module for Hearsay Social makes it easy to launch, monitor, and optimize Facebook advertising activity by agents and advisors. Through the Hearsay Social Customer Success program, financial professionals also may gain access to training for Facebook promoted posts to discover the value and learn best practices when advertising on Facebook.

"We are thrilled to partner with Hearsay Social on this new ad integration and are impressed with the feature's ease of use," said Kyle Marie Woods, Marketing Manager at Thrivent Financial. "We are excited about the opportunity it provides our representatives to build their local brand on social and expand their reach."

In addition to evaluating the overall success of Facebook promoted posts in the context of their broader advertising program, firms can use the Hearsay Social platform for reviewing and approving promoted posts to address advertising regulatory requirements. And, as always, all activity can be archived for compliance purposes.

"Facebook has proven to be a crucial place for financial professionals to engage with their clients and prospects," said Mark Gilbert, VP of Product, Hearsay Social. "We're proud to launch Hearsay Social for Facebook promoted posts, enabling us to help tens of thousands of advisors and agents to increase engagement and expand business through social media."

Read more about Hearsay Social and today's announcement on our blog.

About Hearsay Social

Hearsay Social empowers global financial services teams to efficiently and successfully use social media to attract prospects, retain customers, and grow business. The enterprise-ready solution helps agents and advisors quickly and easily move beyond yesterday's relationship building tactics and to get found and strengthen relationships with social media. Tens of thousands of financial services professionals worldwide use Hearsay Social every day to hear and respond to everything their customers and prospects are saying on top social networks, including Facebook, LinkedIn, Twitter, and Google+. The Hearsay Social platform boosts advisor and agent productivity while enabling brand integrity and compliance for even the most regulated industries.

Hearsay Social, a LIMRA Elite Strategic partner and SIFMA strategic partner, has raised $51M from Sequoia Capital, NEA, and top executives from Facebook, Twitter, and Google, and is headquartered in Silicon Valley with dedicated local presences in New York, Chicago, Atlanta, Austin, Toronto, London, and Paris.

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