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First Annual 4K 4Charity Fun Run at IBC 2014 Commemorates 4K HEVC Achievements with Proceeds to Benefit Oxfam International

PORTLAND, Ore., Aug. 21, 2014 /PRNewswire/ -- Elemental Technologies, the leading supplier software-defined video solutions for multiscreen content delivery, today announced the industry's first annual 4K 4Charity fun run. Co-sponsored by founding partner, Ericsson, the run will take place at 7:30 a.m.Saturday 13 September, 2014 in Amsterdam. Commemorating 2014 as a year of major 4K Ultra HD achievements across the global media and entertainment industry, the 4km (2.49-mile) race is open to all registered IBC 2014 show attendees at today announced the industry’s first annual 4K 4Charity fun run. Co-sponsored by Ericsson (, the run ( takes place at 7:30 a.m. on Saturday 13 September in Amsterdam." border="0" alt="Elemental ( today announced the industry’s first annual 4K 4Charity fun run. Co-sponsored by Ericsson (, the run ( takes place at 7:30 a.m. on Saturday 13 September in Amsterdam." align="middle" src=""/>

Proceeds from the 4K 4Charity fun run by corporate sponsors and individual run participants will be designated for Oxfam International, which works to end poverty and injustice by mobilizing the power of people against poverty. Additionally, run participants are encouraged to join ONE, a campaign and advocacy organization committed to the fight against extreme poverty and preventable disease.

"From the Sochi Winter Olympics, to the FIFA World Cup, 4K has become the new industry display standard. We encourage our colleagues across the industry to keep up the pace by taking part in the 4K 4Charity run," said Keith Wymbs, chief marketing officer at Elemental. "Whether you want to release some stress, run with friends, or challenge your boss or coworker to a race, the 4K 4Charity is an event you won't want to miss."

The 4K 4Charity starting line is walking distance from the southeast corner of the RAI Exhibition and Conference Centre complex located at Europaplein, 1078 GZ Amsterdam, Netherlands. A Google map for location can be found here.

Participants will enjoy a mix of urban and natural settings in a zero-emission activity as they run the fast, flat course charted along Amstel Park and the Amstel River. The finish line brings runners back to the starting point, where they can celebrate completing the media industry's first 4K event over a light snack, beverages, music and camaraderie. For more event information and to register for the event, please visit

Elemental at IBC 2014

Elemental will feature its full suite of software-defined video solutions at IBC 2014 September 12 - 16 at the RAI Exhibition and Convention Centre (Hall 4, Stand 4.B75) in Amsterdam. The company will demonstrate how its video processing and delivery products can automate repurposing of live video content for on-demand catch-up TV, pause TV, and nPVR video services and support end-to-end content encryption, integration of third party DRM technologies and ad insertion for content monetization. Elemental will also showcase its leading HEVC and 4K UHD TV video processing; software updates to its Elemental Live and Elemental Stream products -- including support for new HEVC and 4K UHD services at 50/60 frames per second and 10-bit color; and, Elemental Cloud for live and on-demand video processing and delivery in pure cloud and hybrid ground-cloud deployments. Elemental is named as a technology enabler to the BBC and Turner Sports, both of which were designated finalists for the IBC 2014 Innovation Awards. Elemental also is named as a Finalist for the IABM Design & Innovation Awards 2014 in both the Playout and Delivery Systems and Services categories.  Winners for both awards programs will be announced at the show. To schedule a meeting with an Elemental representative at IBC, please contact us.

About Elemental

Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of software-based video processing to distribute video over IP networks. Solutions from Elemental provide the flexibility, scalability and performance required to deliver high quality video via turnkey, cloud-based and virtualized deployment models. Powering video experiences for more than 500 leading media franchises worldwide, Elemental helps pay TV operators, content programmers, broadcasters and enterprise customers bring video to any screen, anytime – all at once. The company has offices in the United States, the United Kingdom, France, Hong Kong, Singapore, Japan, China, Russia, India and Brazil. To learn more, please visit and follow @elementaltech on Twitter.

Ericsson at IBC

At IBC 2014, Ericsson will draw on its unique position at the convergence of media and IP to showcase how it's enabling its customers to deliver true TV Anywhere experiences. The company will show an integrated set of award-winning solutions and services which are helping the industry form strategies for success in the Networked Society, where there will be 50 billion connected devices 15 billion of which will be video enabled.

About Ericsson

Ericsson is the driving force behind the Networked Society – a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, businesses and societies to fulfil their potential and create a more sustainable future.

Our services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

With more than 110,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world's mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions – and our customers – stay in front.   

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2013 were SEK 227.4 billion (USD 34.9 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

Press Contact

Laura Barber
Elemental Technologies
[email protected]
(503) 703-3638

Elemental Technologies Logo commemorates 4K HEVC achievements across the video industry with proceeds to benefit Oxfam International (" border="0" alt="Pioneered by Elemental and co-sponsored by Ericsson, the 4K 4Charity ( commemorates 4K HEVC achievements across the video industry with proceeds to benefit Oxfam International (" align="middle" src=""/>

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