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Recycle Across America Joins R2 Recycling Leader Program
|By Business Wire
|August 21, 2014 01:19 PM EDT
Recycle Across America (RAA)
has been announced by SERI as the newest addition to the R2 Recycling
Leader program, which is designed to support efforts by companies and
organizations to advance the responsible reuse and recycling of used
As part of its participation in the R2 Leader program, RAA will work
with SERI to develop education and outreach materials covering
electronics repair and recycling, as well as provide guidance on
strategies for outreach and communication. RAA brings a commitment to
communicating the value of recycling, and is widely recognized for its
standardized labeling initiative for recycling bins to help the public
RAA joins a coalition of ten R2 Recycling Leader partners, including:
DIRECTV, Goodwill Industries International, Greeneye Partners, Keep
America Beautiful, Microsoft, Panasonic, Sony America, SourceAmerica,
Wistron Corporation and Xerox.
Participating partners make a commitment to support sustainable
electronics recycling, as well as consider R2 certification when
choosing a recycling partner. R2 Leaders also take a leadership role in
a project to advance responsible reuse and/or recycling around the
world, such as funding pilot projects for responsible recycling in
developing countries, or creating new programs for electronics
collection, refurbishment or recycling.
“SERI is very excited that RAA will lend its experience in consumer
education and outreach to support electronics recycling,” said SERI
Program Director Henry Leineweber. “Creating engagement on electronics
recycling issues encourages responsible recycling. RAA will be a great
partner for the R2 Leader program and we are looking forward to working
“We’re excited to work with SERI/R2; they clearly understand the
importance of standardization,” said Mitch Hedlund, Executive Director
of RAA. “Without standardization there can be serious issues with
recycling in general, and even more so with electronics – as we’ve all
seen the images of dismantling e-waste in areas around the world where
there are no standards – and certainly with concerns around data
protection. Due to the complex elements within electronics and the
ever-increasing amount of technology in all of our lives, there is no
greater urgency than making sure these items get recycled properly.”
“Recycling has been identified as the #1 action we can do for the
environment, the economy and our future on this planet,” added Hedlund,
“but only if we recycle right. This is true for cans, bottles,
paper, cardboard, electronics and everything that has an after-life. But
in order for this to happen, the general public needs to be able to have
consistent messaging to make it easier to recycle properly anywhere,
hence the introduction of the standardized label initiative and the
‘Let’s Recycle Right’ campaign. Without standardized and society-wide
messaging, recycling is either not done or not done properly and
therefore manufacturers don’t have access to usable recycled materials.
In the end, they continue to deplete natural finite resources. That’s
what makes this relationship with SERI so synergistic.”
The R2 Standard was created in 2008 through a multi-stakeholder process
that included the U.S. EPA, electronics manufacturers, recycling
companies, non-profit organizations, and other groups. Electronics
recycling and refurbishment facilities certified to the R2 Standard
adhere to best-practices in worker health and safety, environmental
protection, chain-of-custody reporting, data security, and other areas.
Worldwide, 600 facilities are certified to the R2 Standard in 17
SERI, formerly R2 Solutions, is a 501(c)(3) non-profit organization
(application pending) that undertakes educational and other activities
to advance responsible electronics reuse and recycling around the world.
It is the housing body for the R2 Standard. More information can be
found at www.sustainableelectronics.org.
About Recycle Across America (RAA) is a 501(c)(3) non-profit
organization, which has developed the first and only society-wide
standardized labeling system for recycling bins to help eliminate the
public confusion surrounding recycling. RAA and the standardized labels
have been identified as a world-changing solution by Ashoka
Global Innovators for the Public and is being referred to as “one of
the most important environmental fixes taking root today.” This
initiative represents what can be accomplished when simple solutions are
implemented making it easier for society to act on its good intentions.
For more information, visit www.recycleacrossamerica.org
or contact [email protected].
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