Welcome!

News Feed Item

Mars, Incorporated Highlights Role of Innovation in Addressing the World's Most Pressing Challenges at Nobel Laureate Meeting

Key innovation debate held at Lindau Meeting on Economic Sciences with Nobel Laureate, Prof. Edmund Phelps; Mars Vice President of Corporate Innovation, Ralph Jerome; and 120 of the world's brightest young economists

LINDAU, Germany, Aug. 22, 2014 /PRNewswire/ -- Mars, Incorporated yesterday hosted a panel discussion on the central importance of innovation in overcoming the global challenges of tomorrow. At the 5th Lindau Meeting on Economic Sciences, Nobel Laureate Edmund Phelps and Ralph Jerome, Vice President of Corporate Innovation, Mars, Incorporated engaged the 120-strong audience of Lindau young economists and discussed how current blocks to implementing innovation—from a lack of incentives to an unwillingness to take risks—could be overturned.

Mars, Incorporated Vice President of Corporate Innovation Ralph Jerome (second from left), speaks about challenges faced by the food and agriculture industry to feed a growing population at the 5th Lindau Meeting on Economic Sciences in Lindau, Germany on Aug. 21, 2014. The Mars-sponsored event brought 120 Lindau young economists together to discuss how to overturn blocks to implementing innovation. Also pictured, from left, are Francois Koulischer, Lindau Young Economist; University Libre de Bruxelles...

Ralph Jerome spoke about the challenges faced by the food and agriculture industry in feeding a global population expected to reach over 9 billion by 2050: "Translating scientific discoveries into practical applications across the entire value chain will be needed to solve society's grand challenges."

On the approach of Mars, Incorporated's Corporate Innovation function, Jerome said, "It is important to get away from a culture of 'short-termism.' A longer-term approach can pave the way to transformational innovation that has a sustainable and lasting impact on agriculture, and society more broadly."

Edmund Phelps, McVickar Professor of Political Economy at Columbia University, New York, argued that there is a need to reinvigorate society in order to innovate at scale: "We need to restore the latitude, capacity and desire to innovate. Dynamism on a grassroots level is vital to remove the barriers we face to solving real-world challenges." Phelps was awarded the Nobel Prize for Economics in 2006 for his analysis of inter-temporal tradeoffs in macroeconomic policy.

The panel, moderated by Romesh Vaitilingam, VoxEU.org, also included the thoughts of Lindau Young Economist, Francois Koulischer, Universite Libre de Bruxelles. Speaking after his panel appearance, Koulischer commented, "Looking at the extensive topic of innovation through a wider lens has been an invaluable experience that has broadened my perspective on addressing societal challenges. I hope to apply some of the ideas that I have been able to develop here in Lindau through the exchanges with Laureates, industry practitioners and peers." 

Mars aims to develop and promote propositions with greater positive, and fewer negative, impacts on people, pets and the planet. Rather than focusing on short-term, incremental improvements, Mars is committed to driving transformational innovation that helps solve long-term challenges-from securing a safe and sustainable supply of raw materials to boosting agricultural productivity. 

2014 marks the eighth year of Mars, Incorporated's partnership with the Lindau Nobel Laureate Meetings. As well as supporting Lindau young researchers to attend the meetings, since 2010, Mars has hosted annual panel discussions focusing on interaction with young researchers and bringing together perspectives from the full range of scientific disciplines present at Lindau.

About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a "mutuality of benefits for all stakeholders"—this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and  WISDOM PANEL®.  For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

About the Lindau Nobel Laureate Meetings
The 5th Lindau Meeting on Economic Sciences takes place from August 19 to 23. A record number of 17 laureates of the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel, commonly referred to as the Nobel Prize in Economics, are participating in the meeting—among them Joseph Stiglitz, John Nash and Edmund Phelps. Approximately 450 aspiring young economists from more than 80 countries come together to share their knowledge and experiences, to gain inspiration and motivation, and to expand their contact networks. The meeting has been organised by the Council for the Lindau Nobel Laureate Meetings and the Foundation Lindau Nobel Laureate Meetings. More information: www.lindau-nobel.org.

Mars Logo

Photo - http://photos.prnewswire.com/prnh/20140821/138709

Logo - http://photos.prnewswire.com/prnh/20110928/NY76189LOGO

SOURCE Mars, Incorporated

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...