|By Business Wire||
|August 22, 2014 07:00 AM EDT||
NFL sponsor Lenovo today launched season two of its popular fantasy football mockumentary Tough Season. The humorous 13-episode series – developed and produced by Lenovo, DigitasLBi and the in-house creative services division of The Onion, Onion Labs – is live and available for viewing by visiting www.Lenovo.com/NFL. Tough Season 2 features seven current and former NFL stars, Andrew Luck, Matt Forte, Alfred Morris, AJ Green, Wes Welker, Mason Crosby and Doug Flutie.
Lenovo’s inaugural Tough Season series garnered 13.5 million total views and won a 2014 CLIO Sports award. Tough Season 2 will see five more episodes than last year, four bonus videos of extended scenes including a music video.
“It’s great to be back for a second Tough Season with Lenovo,” said Indianapolis Colts quarterback Andrew Luck. “All of us players really enjoyed shooting the series, and working with the very funny writers at The Onion. Fans still remind me about my fake championship-game locker room speech from last year! I can’t give away what happens this season…but I can tell you that it involves multiple hula skirts and a pretty sweet music video.”
The series premise revolves around perennial fantasy football loser Brad Blevins (actor Tim Baltz) using Lenovo’s Yoga 2 Pro and support from NFL stars to secure his first-ever office fantasy title. In season two, how will Brad handle the defense of his crown: will he let success and his Lenovo spokesman contract go to his head? Can he count on his NFL friends to perform up to championship standards?
The videos will be supported by social engagement from the fictional fantasy owner/coach Brad Blevins, through The Onion and Onion Sports (who together have more than 10 million followers), the players who appear on the series – and three real-life teams, the Colts, Bears and Redskins.
Lenovo (SEHK:0992) (Pink Sheets:LNVGY), the world’s largest PC vendor, is a $US39 billion personal technology company serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile Internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Lenovo-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile Internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com.
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