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A Lesson in Appealing to a Younger Audience

CENTRAL ISLIP, N.Y., Aug. 22, 2014 /PRNewswire-iReach/ -- Jim Beam, well known Bourbon brand, competes with its fellow adversaries with a new marketing campaign featuring popular actress Mila Kunis in an attempt to catch a slightly broader audience, the Millennials.

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In recent months a trend has developed across multiple brands of alcohol, revolving around not only celebrity endorsement, but a specific rugged and darker feel.  For example, Miller has Mark Strong (Green Lantern, Sherlock Holmes) walking around the city streets educating the viewer on how their night will be more fun, and classier than it would normally, just by drinking Miller High Life.  Along the same lines, Makers Mark uses Titus Welliver (Sons of Anarchy) in a commercial consisting only of him sitting at a desk randomly placed in a city alleyway explaining what they refer to as "the Order of Gentleman", their own way of making you perceive affluence.

Beam's spin on this was revolutionary to the current trend, as they realized, the target of these ad's can be approached from other angles.  "By introducing Mila Kunis, a currently coveted cultural icon, they opened their advertising to a broader audience, and will therefore likely capture more attention.  This dark, rugged approach began with Dos Equis 'Most Interesting Man in the World' campaign and has really kept momentum since it's first airing.  People want to feel interesting or classy, it has natural appeal", stated TJ Panell of JMR Graphics, nationwide car wraps manufacturer.

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

Media Contact: Scott Darrohn, JMR Graphics, 855-347-4228, [email protected]

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