|By PR Newswire||
|August 22, 2014 09:40 AM EDT||
CENTRAL ISLIP, N.Y., Aug. 22, 2014 /PRNewswire-iReach/ -- Jim Beam, well known Bourbon brand, competes with its fellow adversaries with a new marketing campaign featuring popular actress Mila Kunis in an attempt to catch a slightly broader audience, the Millennials.
In recent months a trend has developed across multiple brands of alcohol, revolving around not only celebrity endorsement, but a specific rugged and darker feel. For example, Miller has Mark Strong (Green Lantern, Sherlock Holmes) walking around the city streets educating the viewer on how their night will be more fun, and classier than it would normally, just by drinking Miller High Life. Along the same lines, Makers Mark uses Titus Welliver (Sons of Anarchy) in a commercial consisting only of him sitting at a desk randomly placed in a city alleyway explaining what they refer to as "the Order of Gentleman", their own way of making you perceive affluence.
Beam's spin on this was revolutionary to the current trend, as they realized, the target of these ad's can be approached from other angles. "By introducing Mila Kunis, a currently coveted cultural icon, they opened their advertising to a broader audience, and will therefore likely capture more attention. This dark, rugged approach began with Dos Equis 'Most Interesting Man in the World' campaign and has really kept momentum since it's first airing. People want to feel interesting or classy, it has natural appeal", stated TJ Panell of JMR Graphics, nationwide car wraps manufacturer.
JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.
Media Contact: Scott Darrohn, JMR Graphics, 855-347-4228, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE JMR Graphics
Oct. 7, 2015 09:15 AM EDT Reads: 104
Oct. 7, 2015 09:15 AM EDT Reads: 559
Oct. 7, 2015 09:00 AM EDT Reads: 340
Oct. 7, 2015 09:00 AM EDT Reads: 515
Oct. 7, 2015 09:00 AM EDT Reads: 555
Oct. 7, 2015 08:30 AM EDT Reads: 421
Oct. 7, 2015 08:00 AM EDT Reads: 127
Oct. 7, 2015 08:00 AM EDT Reads: 139
Oct. 7, 2015 07:45 AM EDT Reads: 109
Oct. 7, 2015 07:45 AM EDT Reads: 346
Oct. 7, 2015 06:45 AM EDT Reads: 741
Oct. 7, 2015 06:15 AM EDT Reads: 1,337
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
Oct. 7, 2015 05:00 AM EDT Reads: 983
According to Forrester, public cloud platforms are evolving, blurring the lines between Software as a Service (SaaS), Infrastructure as a Service (IaaS), and Platform as a Service (PaaS) in order to satisfy the needs of enterprises and widen their appeal to developers. In The Forrester Wave™: Enterprise Public Cloud Platforms, Q4 2014, Forrester evaluates the 16 most significant Enterprise Public Cloud Platforms and details how each vendor fulfills the 19 evaluation criteria points.
Oct. 7, 2015 05:00 AM EDT Reads: 826
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, foc...
Oct. 7, 2015 04:00 AM EDT Reads: 452