Click here to close now.


News Feed Item

Prime Focus World Is Exclusive VFX and 3D Conversion Partner on 'Sin City: A Dame to Kill For'

LOS ANGELES, CA -- (Marketwired) -- 08/22/14 -- Prime Focus World (PFW), the global visual entertainment services company, has collaborated with Troublemaker Studios and Aldamisa Entertainment on Sin City: A Dame to Kill For. PFW was the exclusive VFX and 3D conversion partner for the much-anticipated sequel, directed by Robert Rodriguez and Frank Miller, based on Miller's cult graphic novels. Sin City: A Dame to Kill For is distributed by The Weinstein Company and hits U.S. theaters Aug. 22.

Sin City: A Dame to Kill For is PFW's largest undertaking to date, and as an exclusive creative partner with an equity stake in the film, the company was integral in helping to bring the movie to the big screen.

"Throughout our development as a company we have always taken on big challenges," said Namit Malhotra, Founder and Global CEO, Prime Focus World. "These challenges provide opportunities for the company to step up to the next level, and push us to become better. Sin City: A Dame to Kill For was our biggest challenge yet."

Director Robert Rodriguez was full of appreciation for PFW's contribution to the film. "It was a lot for a single company to take on. They were the underdog, trying to compete with these big f/x houses, and at the end of the day, they delivered."

Achieving Rodriguez's vision for the film -- and translating Frank Miller's unique style from comic book page to big screen -- meant that each and every shot would be heavily reliant upon the talents of PFW's global VFX and stereo teams. The massive 2,282 shot workload would need full concept and production design, VFX and stereo creation within a short schedule of just 8 months, requiring PFW's engagement on a global level and putting the company's business model to the ultimate test.

"Our production teams worldwide were managing a show of immense scale, which would traditionally go to multiple VFX companies," said Merzin Tavaria, Co-Founder and Chief Creative Director, Prime Focus. "We have a track record of taking the impossible and making it possible, and this is what we did on Sin City: A Dame to Kill For."

The creative challenges were also significant. Early conversations with Robert Rodriguez revealed that the vision for Sin City: A Dame to Kill For was a complete upgrade from his original 2005 movie, to deliver a film in which each frame was stylized to match the look of Frank Miller's graphic novels. Unlike the previous film, which used partial sets and production design, Robert Rodriguez sought to push the visual effects further by shooting entirely against green-screen, requiring PFW to develop the world of Sin City from the ground up.

"Essentially, everything except the live action performances had to be created by the artists of Prime Focus in the computer, which was a very exciting opportunity," said Sin City: A Dame to Kill For VFX Supervisor Stefen Fangmeier.

Another advance on the original was that this time the action was in 3D. The stereo process required a separate workflow, its own pipeline, and its own team of artists in Mumbai and in Vancouver. PFW Senior Stereographer Justin Jones led the stereo teams, working directly with Rodriguez to create another layer of style and design through the 3D, in order to fully engage the audience.

"Our hybrid approach to this show was the only way to go," said Justin Jones, PFW Senior Stereographer. "We had the best of both worlds: the native photography that Robert captured looks beautiful, with fantastic levels of detail; and we also retained full control over the stereo in the environments because we were creating them from scratch. Also, due to our proprietary toolset, we were able to adjust the stereo in the native capture when we needed to, giving us full control to design the best possible stereo experience."

Every PFW department was engaged on this show. Technology teams worked closely with the R&D department to generate and deploy tools that promoted consistency between shots and seamless integration across all locations; production put in place workflows that would deliver the shots in the short timeframe; and the global leadership team orchestrated the balance of resources that allowed PFW to simultaneously deliver work on some of the biggest films of the summer, including Transformers: Age of Extinction, Guardians of the Galaxy and Teenage Mutant Ninja Turtles.

"I'm incredibly proud of the team and the way the whole global construct of Prime Focus has come together in achieving something that I don't believe any other single company worldwide would have been able to do," concluded Namit Malhotra. "This was an opportunity to not only put our best foot forward creatively and technically, but also to take the next step financially. This was a huge commitment: to our filmmaking partners, in helping to make this movie happen; to the industry, in showing that there is another way for companies such as Prime Focus to engage; and to our own future. I'm delighted with the way this has played out."

About Prime Focus World
Prime Focus World is a filmmaking partner to production companies and studios, providing pioneering digital production services on a global scale. For more information and to see Prime Focus World's complete filmography, please visit

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).