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3 Tips to Creating Buzzworthy Advertising

CENTRAL ISLIP, N.Y., Aug. 23, 2014 /PRNewswire-iReach/ -- Buzz advertising, or the ability for your advertisement to create conversation, is an art, slowly being perfected through past decades of advertising history.  Many advertisements achieve good buzz marketing naturally, through internet and televised placement, but others, such as vehicle wraps and surface graphics really need to grab attention to inspire the engagement they seek.

Logo - http://photos.prnewswire.com/prnh/20140822/138783

3 Tips to Help Create Buzz for your Business:

  • Acknowledge the benefits of what you're selling, people will generally discuss with others when they are, or will be, receiving some form of a benefit.
  • Don't be afraid to push boundaries. Humor, sex appeal, etc…
  • Get inventive with the graphics.  Very interesting art, regardless of relevance to the product, will be naturally discussed by bystanders.

Nine West recently launched a campaign that was criticized by bloggers worldwide for being outdated and misogynistic, and at the time was viewed as an embarrassment of sorts.  Now, weeks have passed, the smoke has cleared, and their brand awareness is off the charts.  This is just another example of how Buzz works, and effectively, for that matter.  

"Buzz is something all graphics professionals seek to achieve when conceptualizing art, but it is not something there is a formula for.  The perfect middle ground must be achieved.  The Nine West incident was an example of an ad that was perceived poorly enough to garner bad press, but not poorly enough that they took the advertisements down.  This is what you hope to achieve," stated TJ Panell of JMR Graphics, nationwide vehicle wraps manufacturers.

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

Media Contact: Scott Darrohn, JMR Graphics, 855-347-4228, [email protected]

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SOURCE JMR Graphics

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