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Strong support from the corporate community for Frost & Sullivan SG's annual Frost the Trail Charity Run at MacRitchie

SINGAPORE, Aug. 23, 2014 /PRNewswire/ -- Held on 23 August 2014, Frost & Sullivan Singapore's 9th edition of the 'Frost the Trail' run saw 165 teams, 95 individuals and over 750 runners gather at the MacRitchie Reservoir Park to run in support of the underprivileged.

'Frost the Trail' saw both avid and novice runners hitting the winding trails of MacRitchie in the cool morning air amidst lush greenery. Runners participated in one of two categories -- the 5 km team race as well as the 10 km individual race. In total, Frost the Trail Singapore 2014 helped raised more than SGD140k, with 100% of proceeds going directly to this year's adopted charity, Bright Hill Evergreen Home.

Bright Hill Evergreen Home is a 250 bed, accredited, 100 per cent non-profit Nursing Home for the destitute and poor. Its mission is to provide health care services to the aged regardless of their race, language or religion. More than 90 per cent of the elderly have no family, no money, and are in varied stages of dementia.

Thomas Tay, a Senior Director at Frost & Sullivan was the organising chairman of this year's event whom presented the cheque to the beneficiary. He was grateful for the support received.

"It is inspiring to see so many people here today joining hands for a good cause. Besides benefiting the underprivileged, I am delighted to see more and more people pursuing a more active lifestyle. Together with the invaluable support of our corporate partners, we hope to make a difference in the lives of the less fortunate in the community through 'Frost the Trail'."

"In addition to raising funds for our adopted charity, we also hope to increase awareness about their needs so more corporations and individuals will get to know them and hopefully come forward to help so there is sustained aid for them. We hope that 'Frost the Trail' will grow from strength to strength every year so as to make a difference to these charities," he added.

The winners for Frost the Trail Singapore Corporate Challenge 2014 were as follows: For the Team 5km race category, Singapore Police Force came in first, ABBA Consulting was the 1st runner up and the 2nd runner up went to Cisco Systems. In the Individual 10km Category, the first place for the Male race went to Richard Thomas from BT Singapore and the first place for the Female race was taken by Linda Cockinis from MSD International GmbH.

Companies who participated include BT Singapore, NEC, Huawei, CITIC Telecom International, CenturyLink, ABBA Consulting, Tata Consultancy Services, Jabra, Teleperformance, Halliburton, RSM Chio Lim, RSM Ethos, InterCall, Alcatel-Lucent, PCCW, Mazars LLP, MSD International, Polycom, etc.

British Telecoms was the Platinum donor while Huawei, NEC, Citic Telecoms and CenturyLink were Gold donors. ABBA Consulting, Tata Consultancy, Teleperformance, Halliburton and Jabra were Executive Donors.

To find out more about Frost the Trail Singapore Corporate Challenge and its beneficiary, please visit -

Frost the Trail 2015 is scheduled for August 22, 2015 and advance expressions of interest from corporate companies for sponsorship, donations, runners and contributions in kind are welcome. Meanwhile, Frost the Trail KL Corporate Challenge runs on October 18th, 2014 at Forest Reserve Institute Malaysia (FRIM) and is currently open for registration at

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies? Contact us: Start the discussion


Melissa Tan
Corporate Communications – Asia Pacific
P: +65-6890-0926
F: +65-6890-0988
E: [email protected]

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