Welcome!

News Feed Item

Giving Waste a Value: How Ecover Makes Packaging Out of Ocean Waste



Tom Domen, Long Term Innovation Manager, Ecover, and a speaker at the marcus evans EuroPack Summit 2014, on utilising plastic waste collected from the ocean to make packaging

LONDON, Aug 24, 2014 - (ACN Newswire) - How Ecover came to make use of plastic waste from the sea to create bottles provides valuable lessons and ideas to all product packaging leaders.

A world-first in packaging, a new form of recyclable plastic that incorporates sea plastic, post-consumer recyclables and plant-based plastic, came about when Tom Domen, Long Term Innovation Manager at Ecover, was looking for a packaging solution that could make a long term positive contribution to the environment.

"My goal was not to simply create packaging that used less material or that had a slightly less negative impact on the environment. We wanted a solution that was potentially able to be restorative and take something bad out of the environment," said Domen, a speaker at the marcus evans EuroPack Summit 2014, taking place in Cascais, Portugal, 8 - 9 September. With water quality a big concern globally, Ecover decided to make plastic floating in the ocean, "part of the solution rather than the problem".

As for the financial feasibility of using this material, Domen explained that although it costs more today, scaling up will make it more affordable in the future. "We are in the first trial phase, trying to get more fishermen in the network. We do not have a lot of material coming in, and what we do get is from different places. They must all be brought together and transported to recyclers, who need to do a special run just for us. All these processes in the supply chain are on a small scale, but we hope that scaling up will make it more feasible." New subsidies for fishermen in Europe will help bring down some of the costs, but getting more material coming in and working more efficiently with fishermen and recyclers are all part of Domen's plan.

While the core proposition of the Ecover brand has a strong focus on sustainability, it does not mean that other companies cannot find a value in ocean waste. "As a company, we still need to make a profit and we can recover the additional costs through the marketing benefits it will bring about. That is how other organisations can realise value, even if they are not as focused on sustainability as we are. They can consider the investment into the material as a marketing investment, to tell a marketing story to consumers, to show they are serious about their corporate social responsibilities."

Getting the plastic out of the ocean efficiently has been one of Ecover's biggest challenges so far. "Fishermen did not create this waste problem, so convincing them to work with us has been difficult. We had to do a lot of engagement with the community to explain what we are all about," Domen noted.

"Companies can engage the community in multiple ways, by organising beach clean-ups and looking for other ways to get the plastic to the recycler. Any efficiency that can be gained would be good." Another issue is the quality of the plastic recovered, and deterioration cause by the sun, salt and water. There must be a strict selection process in place in order to avoid putting low quality plastic into the recycling chain.

The message from Domen is clear: there are many ways of making packaging more sustainable. "You can reduce the amount of plastic used, put more recycled content, look for different materials, connect more efficiently with the recycling people, and so on. It is a lot of hard work to bring that message to consumers. That is why I suggest companies start with one pioneering project, to show consumers they are serious about it. They can launch a limited edition bottle that allows them to tell a packaging story and to engage their consumers on the complex matter of sustainable packaging."

About the EuroPack Summit 2014

The EuroPack Summit is the premium forum bringing elite buyers and sellers together. The Summit offers FMCG packaging executives and suppliers and solution providers an intimate environment focused on how to win the battle for market and mind share through packaging. Taking place at the Grande Real Villa Italia Hotel & Spa, Cascais, Portugal, 8 - 9 September 2014, the Summit includes presentations on driving sustainable initiatives and winning customers by empowering environmentally-positive consumption, exploring holistic innovation from materials to formats and trends, mastering exceptional packaging, enhancing brand image and product distinctiveness.

For more information please send an email to [email protected] or visit the event website at www.europacksummit.com/TomDomenInterview

Please note that the Summit is a closed business event and the number of participants strictly limited.

About marcus evans Summits

marcus evans Summits are high level business forums for the world's leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings. For more information, please visit www.marcusevans.com.

- Twitter: www.twitter.com/meSummitsGlobal
- YouTube: www.youtube.com/user/MarcusEvansGroup
- SlideShare: www.slideshare.net/MarcusEvansSummits

Source: marcus evans Summits

Contact:
Sarin Kouyoumdjian-Gurunlian
Press Manager, marcus evans, Summits Division
Tel: +357 22 849 313
Email: [email protected]




Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Translating agile methodology into real-world best practices within the modern software factory has driven widespread DevOps adoption, yet much work remains to expand workflows and tooling across the enterprise. As models evolve from pockets of experimentation into wholescale organizational reinvention, practitioners find themselves challenged to incorporate the culture and architecture necessary to support DevOps at scale. In his session at @DevOpsSummit at 20th Cloud Expo, Anand Akela, Senior...
Join IBM November 2 at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how to go beyond multi-speed it to bring agility to traditional enterprise applications. Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls ...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.