|By PR Newswire||
|August 24, 2014 05:00 PM EDT||
SEATTLE, Aug. 24, 2014 /PRNewswire/ -- Williams Helde Marketing Communications has announced the official release of an innovative marketing and consumer behavior model to explain how customers receive information and make considered purchase decisions in the current multimedia environment.
Known as The Mobius Cycle™, the philosophy is a departure from the classic purchase funnel marketers have used for years to map the buyer's journey. Whereas the funnel is tidy, logical and linear, with a clearly defined beginning and ending, customers can enter The Mobius Cycle at any stage. It is a non-linear model with multiple segments running in perpetuity. A whitepaper on the Mobius Cycle can be found at www.williams-helde.com/mobius.
The Mobius Cycle describes how customers are influenced by a variety of sources and how they turn information into not just one finite purchase decision, but an ongoing and ever-evolving relationship with a product or brand.
"Instead of looking at the lifecycle with a single point of entry, we looked at the entire process holistically. This gave us the ability to see how one segment affects and overlaps with the others, and determine the strengths and weaknesses within that cycle," Williams Helde president Marc Williams said. "We created six main areas of focus and looked at each element individually, analyzing the cycle as a whole to inform a complete marketing plan for any business model."
"Today, people can interact with a brand at any point within the purchase lifecycle. Not to mention, there has been a major convergence of paid, owned and earned media to add to the decision process," Williams said. "In fact, mass media is no longer the driving factor in awareness and brand perception. And even 'new' media is no longer considered 'new' — it's all just media these days. For advertisers, this means that those influences we tried to control for so many years need to be rethought."
About Williams Helde
Founded in 1969, Williams Helde is a Seattle-based marketing communications agency focused on creating relevant strategy and meaningful content to educate, inform and inspire. Williams Helde has a unique set of intellectual property centered around the consumer journey and the creative process that allow more ideas and better solutions for clients that are tired of the same old answers. Notable clients include adidas, Philips, Alaska Airlines, Thermo Scientific, HaloSource, Harry's Fresh Foods and FareStart. For more information, visit williams-helde.com.
SOURCE Williams Helde
The last decade was about virtual machines, but the next one is about containers. Containers enable a service to run on any host at any time. Traditional tools are starting to show cracks because they were not designed for this level of application portability. Now is the time to look at new ways to deploy and manage applications at scale. In his session at @DevOpsSummit, Brian “Redbeard” Harrington, a principal architect at CoreOS, will examine how CoreOS helps teams run in production. Attende...
Jul. 6, 2015 10:30 AM EDT Reads: 1,309
Jul. 6, 2015 10:15 AM EDT Reads: 301
SYS-CON Events announced today that Intelligent Systems Services will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ ...
Jul. 6, 2015 10:15 AM EDT Reads: 190
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at DevOps Summit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
Jul. 6, 2015 10:15 AM EDT Reads: 1,613
Jul. 6, 2015 10:00 AM EDT Reads: 1,736
Jul. 6, 2015 10:00 AM EDT Reads: 1,685
Jul. 6, 2015 10:00 AM EDT Reads: 757
Jul. 6, 2015 10:00 AM EDT Reads: 2,958
Jul. 6, 2015 09:45 AM EDT Reads: 1,730
Jul. 6, 2015 09:45 AM EDT Reads: 1,962
Jul. 6, 2015 09:45 AM EDT Reads: 1,740
Jul. 6, 2015 09:45 AM EDT Reads: 1,396
Jul. 6, 2015 09:30 AM EDT Reads: 2,273
Jul. 6, 2015 09:15 AM EDT Reads: 2,084
Jul. 6, 2015 09:15 AM EDT Reads: 1,713