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WSJ: Amazon is Developing its Own Advertising Software to Challenge Google

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Amazon Inc is planning to develop its own software for placing advertisements online, The Wall Street Journal reported, citing people with knowledge of the matter. While the in-house platform is initially planned to replace ads supplied by Google on Amazon’s own website, the new system could challenge Google and Microsoft’s advertising business in the future, the newspaper cited the people as saying. Amazon’s system would resemble Google’s AdWords, and is planned to make it easier for marketers to reach the company’s users, the newspaper reported the people as saying. The retailer is also building a tool that would help advertising agencies buy in bulk for thousands of advertisers, the Journal said, citing the people.  Amazon is known as a sleeping giant in the ad industry because it has rich consumer data but has been tentative about using it for a lot of advertising.

Read the full story at Reuters, and the original report at The Wall Street Journal (paywall).

Read the original blog entry...

More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.

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