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TechSci Research: India Water Purifier Market Forecast & Opportunities, 2019

BURNABY, British Columbia, August 25, 2014 /PRNewswire/ --

TechSci Research Released New Edition on 'India Water Purifier Market Forecast & Opportunities, 2019' Report 

India has been facing considerable challenges in addressing safe drinking water requirements for the last few decades. Poor quality of water supplied by the civic authorities still remains a challenge in the country that has the second largest population across the globe. In India, Diarrhoea, a disease resulting from consumption of contaminated water, is the cause of about 13% deaths among children below 5 years of age. These factors are buoying the demand for water purifiers in India. Water purifier is no longer a high-end electronic product, limited to affluent households as it is available at lower prices and has started to penetrate into the country's middle income group as well as rural households over the last five years. Water purifier manufacturers are also developing and positioning products to target the middle income and rural households. However, in comparison to developed countries like the US, water purifiers still have a long way to go in India.

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India being a price sensitive market, consumers prefer buying low-cost products, which is creating opportunities for many small water purifier manufacturers to foray into the market. Most of the existing as well as new players are focused on RO based water purifiers, which is the fastest growing segment of the water purifier market in the country.

According to the report, "India Water Purifier Market Forecast & Opportunities, 2019", the water purifier market in India is expected to grow at a CAGR of around 15% until 2019. The market is expected to be driven by rising product awareness across urban as well as rural centers. High metal content in water sources in states such as West Bengal, Bihar, Rajasthan, Orissa, Tamil Nadu, Andhra Pradesh is further augmenting the water purifier demand in various Tier II and Tier III cities across these states. Till recently, rural markets in India weren't on the radars of purifier companies, predominantly due to vast presence of low income consumer in rural pockets coupled with weak sales and distribution networks of the companies in these areas. However, various companies with innovative low-cost products are now aggressively targeting the country's rural market, particularly in offline water purifier segment.

Key Highlights of the Report: 

  • India Water Purifier Market Size, Share and Forecast
  • Segmental Analysis - RO, UV and Filter based Water Purifier Market Size & Forecast
  • Policy & Regulatory Landscape
  • Pricing Analysis & Sales Channel Analysis
  • Changing Market Trends & Emerging Opportunities
  • Competitive Landscape & Strategic Recommendations

Why You Should Buy This Report? 

  • To gain an in-depth understanding of water purifier market in India
  • To identify the on-going  trends and anticipated growth in the coming years
  • To help industry consultants, water purifier manufacturers and stakeholder align their market-centric strategies
  • To obtain research based business decision and add weight to presentations and marketing material
  • To gain competitive knowledge of leading players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer's specific needs

Table of Content 

1.     Research Methodology 

2.     Analyst Briefing 

3.     Global Water Purifier Market Overview 

4.     India Water Purifier Market Outlook 

4.1.   Market Size & Forecast

4.1.1. By Value

4.1.2. By Volume

4.1.3. By Technology, By Value

4.1.4. By Technology, By Volume

4.2.   Market Share & Forecast

4.2.1. By Technology

4.2.2. By Region

4.2.3. By Manufacturers Type

4.2.4. By Company

5.     India Filter Based Water Purifier Market Outlook 

5.1.   Market Size & Forecast

5.1.1. By Value

5.1.2. By Volume

5.2.   Market Share & Forecast

5.2.1. By Company

5.3.   Price Point Analysis

6.     India RO Based Water Purifier Market Analysis 

6.1.   Market Size & Forecast

6.1.1. By Value

6.1.2. By Volume

6.2.   Market Share & Forecast

6.2.1. By Company

6.3.   Price Point Analysis

7.     India UV Based Water Purifier Market Outlook 

7.1.   Market Size & Forecast

7.1.1. By Value

7.1.2. By Volume

7.2.   Market Share & Forecast

7.2.1. By Company

7.3.   Price Point Analysis

8.     Sales and Distribution Analysis 

9.     Market Dynamics 

9.1.   Drivers

9.2.   Challenges

10.  Recent Trends & Developments 

10.1.     Water Dispenser Cum Water Purifiers

10.2.     Combination System

10.3.     Product Innovations

10.4.     UV- LED & Photo Catalysis

10.5.     POU Water Purifiers

11.  Policy & Regulatory Landscape 

12.  India Economic Profile 

13.  Competitive Landscape 

13.1. Eureka Forbes Limited

13.2. Hindustan Unilever

13.3. Kent RO System

13.4. Ion Exchange

13.5. Tata Chemical

13.6. Whirlpool

13.7. Hi-Tech

13.8. Essel Nasaka

13.9. Godrej Industries Limited

13.10. Panasonic Corporation

13.11. Luminous Water Technologies

14.  Strategic Recommendations 

Top Players in Market 

  • Eureka Forbes Limited
  • Hindustan Unilever
  • Kent RO System
  • Ion Exchange
  • Tata Chemical
  • Whirlpool
  • Hi-Tech
  • Essel Nasaka
  • Godrej Industries Limited
  • Panasonic Corporation
  • Luminous Water Technologies

About us: 

TechSci Research is a global market research and consulting company with offices in Canada, UK and India. TechSci Research provides market research consulting services in six verticals - Information Technology, Chemicals, Water & Water Recycling, Consumer Goods & Retail, Automotive and Energy & Power. The company uses proprietary innovative business model that focuses on improved productivity that also ensure the creation of high-quality reports. With more than 100 client engagements with fortune 500 clients, TechSci Research enjoys the status of a premium market research services provider in the industry.

Media Contact 

TechSci Research
Ken Mathews, Consultant - Sales & Marketing
[email protected]
Canada: +1 646 360 1656
India: +91 120 452 3900

SOURCE TechSci Research

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