Welcome!

News Feed Item

USA TODAY Sports Launches "College Football Fan Index" Presented by Degree®

Fan Index, presented by Degree®, is a new fan-driven weekly index that will measure social media activity of fans as they "DO: MORE" in support of their favorite teams

MCLEAN, Va., Aug. 25, 2014 /PRNewswire/ -- USA TODAY Sports today launched the College Football Fan Index presented by Degree®, the only digital index that combines social media activity and online fan voting to determine the ultimate college football fan base.

USA TODAY Sports Media Group Logo.

The College Football Fan Index presented by Degree® is an in-depth ranking of the top college football fan bases as determined through social chatter aggregation and online fan voting across weekly editorial fan-driven themes such as best tailgates and best traditions. The index is measured based on the social activity of each school's fan base, including sharing photos and videos, as well as the voting results of weekly themed polls that ask fans to determine which schools offer the best fan experience.

"College football fan bases are the most passionate and rabid in all of sports," said Dave Morgan, President, USA TODAY Sports Media Group. "The Fan Index is designed to actually quantify the passion each school's fan base generates beyond the games themselves, as well as to determine which traditions and fan experiences resonate the most with fans around the country.  We're excited to partner with Degree® on our inaugural launch as we believe their brand embodies the energy and physical attitude of some of the best college football fan bases in the country."

As the presenting sponsor, Degree® will help motivate fans across the country to DO:MORE to support their favorite college football team so they can improve and win throughout the season. Degree® with improved MOTIONSENSE® gives fans the protection they need to give their all for their team, whether they're cheering in the stands, showing team spirit by posting on Twitter from the pre-game tailgate, or rallying their friends to participate in the weekly-themed USA TODAY Fan Index vote.

There is no limit to the amount of times a fan can vote for their favorite team. Beyond voting on a weekly basis, fans will be encouraged to DO:MORE supporting their favorite schools and be as creative with their social media posts to achieve a high social ranking as part of the Fan Index chart by using the hashtag #fanindex on social media.  The Fan Index has created direct alignment with more than 100 NCAA FBS schools and their social media networks (YouTube, Facebook, Twitter, Instagram, Google+, etc.).

The social activity will be tracked weekly, with rankings released each Thursday at the end of the voting period for each week's poll theme. 

"The Degree® brand is extremely excited to partner with the USA TODAY Sports Media Group as they continue to find unique and engaging ways to tap into the passions of College Football fans across the country," said Matthew McCarthy, Unilever Brand Director, Deodorants. "The Degree® DO:MORE campaign celebrates those individuals who continually push themselves so they can improve and now, with the College Football Fan Index, we will be able to acknowledge those who DO:MORE for their favorite college football teams on a weekly basis." 

Degree® will support the USA TODAY Fan Index with weekly content on the brand's Twitter (@DegreeMen) and Facebook channels (Facebook.com/DegreeMen) that highlights user participation and celebrates Fan Index poll winners from across the country.  The results will then be added up into a final cumulative Fan Index at the end of the season.

Weekly Fan Index voting themes for the upcoming season are as follows:

Date

Week

Theme

8/25/14

1

Best Uniforms

9/1/14

2

Best Fight Songs

9/8/14

3

Best Tailgates

9/15/14

4

Best Colors

9/22/14

5

Best Stadiums

9/29/14

6

Best Helmets

10/6/14

7

Best Mascots

10/13/14

8

Best Fields

10/20/14

9

Best Bands

10/27/14

10

Best Entrances

11/3/14

11

Best Student Section

11/10/14

12

Best Cheerleaders

11/17/14

13

Best Traditions

11/24/14

14

Best Rivalries

12/1/14

15

Best Football Towns

12/8/14

16

Best Fan Bases

About the USA TODAY Sports Media Group
The USA TODAY Sports Media Group encompasses all sports initiatives across USA TODAY Sports and Gannett's more than 120 well-known local media brands. It also includes the sports photography wire service USA TODAY Sports Images; leading high school sports destination USA TODAY High School Sports; Sports On Earth, a joint venture with MLB Advanced Media dedicated to great sports writing in all its forms; the social news hub For The Win, and the hundreds of sites within USA TODAY Sports Digital Properties such as TheBigLead.com and mixed martial arts site MMAJunkie.com, among others. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).                        

About Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States and Canada, the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs approximately 11,500 people across North America – generating more than $10 billion in sales in 2013. For more information, visit www.unileverusa.com or www.unilever.ca.

Logo - http://photos.prnewswire.com/prnh/20121009/DC89310LOGO

SOURCE USA TODAY

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that DivvyCloud will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. DivvyCloud software enables organizations to achieve their cloud computing goals by simplifying and automating security, compliance and cost optimization of public and private cloud infrastructure. Using DivvyCloud, customers can leverage programmatic Bots to identify and remediate common cloud problems in rea...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
SYS-CON Events announced today that Tintri, Inc, a leading provider of enterprise cloud infrastructure, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Tintri offers an enterprise cloud platform built with public cloud-like web services and RESTful APIs. Organizations use Tintri all-flash storage with scale-out and automation as a foundation for their own clouds – to build agile development environments...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to ov...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Tappest will exhibit MooseFS at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. MooseFS is a breakthrough concept in the storage industry. It allows you to secure stored data with either duplication or erasure coding using any server. The newest – 4.0 version of the software enables users to maintain the redundancy level with even 50% less hard drive space required. The software func...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
SYS-CON Events announced today that EARP will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "We are a software house, so we perfectly understand challenges that other software houses face in their projects. We can augment a team, that will work with the same standards and processes as our partners' internal teams. Our teams will deliver the same quality within the required time and budget just as our partn...