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Research and Markets: Market and State of World Online Advertising

Research and Markets (http://www.researchandmarkets.com/research/r269r9/market_and_state) has announced the addition of the "Market and State of World Online Advertising" report to their offering.

Search - Display - Mobile - RTB - Social networking - Video

The World Online Advertising market package includes a database with quantitative data on online advertising, the key market for monetization of personal data, up to 2018 for 15 countries (USA- UK -France -Germany -Italy -Spain -Japan -South Korea -China - Brazil - India - Russia - Turkey - South Africa - Switzerland), 2 zones and world consolidated.

Six sub-segments are estimated for each country: search, display, mobile, RTB, social networking and video.

A status report providing an analysis of key trends and technologies around personal data today (including privacy challenge, retargeting, VRM, new data measurement techniques, etc) and also includes an overview of the world leaders and their KPIs (Google - Facebook - Yahoo! - Microsoft - Twitter - Amazon - Apple)

Key Topics Covered:

1. The advertising market in figures

  • Value of the global online advertising market
  • Value of global online advertising market: regional / country breakdown
  • Value of global online advertising market: breakdown by format
  • [Mobile] Value of global online advertising market
  • [Mobile] Value of global online advertising market: regional / country breakdown
  • [Social] Value of global online advertising market
  • [OTT video] Value of global OTT video advertising market
  • Value of global RTB advertising market

2. The online advertising ecosystem

  • The overall advertising ecosystem
  • Overview of player shares in advertising market - worldwide
  • Focus on mobile advertising: breakdown by format and main players
  • Google
  • Facebook
  • Yahoo!
  • Microsoft
  • Focus: search advertising partnerships between the giants
  • Twitter
  • Amazon and Apple
  • Player positioning in terms of open/closed and mobile focus
  • Wrap-up on the giants: Different approaches by the various players

3. Main trends in online advertising and personal data use

  • The major trends overview
  • Technology trend: RTB
  • Technology trend: Re-targeting
  • RTB and re-targeting example: FBX (Facebook Exchange)
  • Business model trend: native ads
  • Business model trend: new data monetisation and exploitation strategies
  • Business model trend: new data exploitation models by telcos
  • Business model trend: examples of other players with data to exploit
  • Privacy trends: cookies
  • Privacy trends: The tussle over cookies and alternatives
  • Privacy trends: VRM
  • Privacy trends: Privacy paradox and usage

For more information visit http://www.researchandmarkets.com/research/r269r9/market_and_state

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