|By PR Newswire||
|August 25, 2014 10:30 AM EDT||
NEW YORK, Aug. 25, 2014 /PRNewswire/ -- MISSION Athletecare™, the world's leader in thermoregulation, today announced a partnership with the Korey Stringer Institute (KSI) to advance education around the prevalent issue of exertional heat stroke, especially for athletes. With the support of KSI, MISSION has pledged its commitment and resources to heighten awareness and prevention in an effort to combat one of the leading causes of death for athletes.
KSI was founded in the aftermath of professional football player Korey Stringer's sudden death from exertional heat stroke during training camp in August 2001. The Institute is housed in the College of Agriculture, Health, and Natural Resources at the University of Connecticut and was founded to provide first-rate information, research, assistance, education and advocacy for the prevention of sudden death in sport.
MISSION and KSI are making a pledge to tackle heat stroke head on and are encouraging athletes, coaches and schools everywhere to do the same. MISSION will donate $1 million in EnduraCool Instant Cooling products over three years to schools that implement and follow KSI's Exertional Heat Stroke Prevention Guidelines.
The guidelines, created by the experts at KSI, include important preventative strategies, from creating condition-based activity modifications and ensuring coaching staffs have the proper medical certifications, to establishing emergency action plans specific to facilities where training and competition occurs, among other measures. To learn more, review the complete list of guidelines, and take the heat safety pledge, visit www.missionathletecare.com/HeatSafetyPledge.
"MISSION Athletecare leads the cooling technology category with EnduraCool, and I have a deep appreciation for their product development, rooted in research and field testing," said Dr. Douglas Casa, Chief Operating Officer of KSI. "We are pleased to partner with MISSION and are committed to our shared goals, not only to further research on cooling technology, but also to spread awareness of the dangers of heat stroke and how to prevent it."
Exertional heat stroke is one of the leading causes of sudden death in sport, especially during the month of August, when athletes are training in the heat of the summer. Many cases of exertional heat stroke can be prevented with the right precautionary strategies in place. This shared sentiment led to the formation of KSI, and today, the organization's partnership with MISSION.
"MISSION is intently focused on delivering game-changing thermoregulation technologies that help athletes maximize their performance, their health and their safety," said MISSION CEO and Founder, Josh Shaw. "Together with KSI, our 'mission' is to educate athletes, coaches, trainers and parents on the critical dangers of overheating, while providing innovative, effective and efficient strategies that will help keep athletes safe when training and competing in the heat."
Overheating is a challenge faced by competitors at all levels, including MISSION partner and elite athlete, Serena Williams. "I know firsthand how dangerous the heat can be in training and competition – I think the temperature on the court in Australia was over 100 degrees the last two years, " said Williams. "This partnership and MISSION's pledge will bring much needed awareness and education to a very serious issue that athletes, coaches and trainers contend with every day."
The leading provider of Athletecare™ products in sporting goods, MISSION is committed to continuing to set the standard for athlete-engineered innovations. As part of its partnership with the brand, KSI is conducting ongoing research using MISSION's EnduraCool technology. In preliminary studies conducted at the KSI labs, in a 15-minute time trial, subjects covered approximately 15% more distance (0.15 mi) while using or wearing EnduraCool fabric versus cotton fabric, and also retained less sweat using EnduraCool versus cotton fabric. MISSION and KSI will continue conducting and evaluating such studies in an effort to uncover insights that will inform the company's next innovation, rooted in equal parts performance and safety.
To learn more about overheating, how to prevent it and what MISSION and KSI are doing to pledge their commitment to the cause, visit www.missionathletecare.com/HeatSafetyPledge.
Launched in 2009 by a group of elite, world class athletes including Dwyane Wade, Serena Williams, Reggie Bush, David Wright and others, MISSION has quickly become the pioneer of sports innovations for athletes. Working hand-in-hand with its athletes, trainers, doctors and scientists, MISSION is focused on changing the game – delivering groundbreaking, innovative and technologically advanced solutions to meet the growing demands of today's athletes before, during and after competition. The company unveiled its patented Court Grip instant traction enhancer in 2011 and made an indelible mark on the game of basketball, and most recently they unleashed the revolutionary line of EnduraCool instant cooling accessories. The company has plans for releasing a host of new innovations in the months ahead as it continues on its quest for pioneering innovative sports technologies. Find out about MISSION at www.missionathletecare.com and follow the brand on Twitter @MissionAthlete.
About the Korey Stringer Institute:
In August 2001 Korey Stringer, a Minnesota Vikings offensive lineman, passed away from exertional heat stroke. During Korey Stringer's five year tenure in the NFL, he earned Pro Bowl honors. From the time of Korey's death, his wife, Kelci, worked tirelessly to develop an exertional heat stroke prevention institute to honor her husband's legacy. Her efforts were brought to life together with exertional heat stroke expert Douglas Casa, Ph.D, ATC at the University of Connecticut in April 2010.
SOURCE MISSION Athletecare
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 28, 2016 02:00 AM EDT Reads: 1,761
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Aug. 28, 2016 01:45 AM EDT Reads: 2,140
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 28, 2016 01:30 AM EDT Reads: 2,069
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 28, 2016 01:00 AM EDT Reads: 2,960
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 28, 2016 12:15 AM EDT Reads: 1,819
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 27, 2016 11:00 PM EDT Reads: 3,993
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Aug. 27, 2016 08:45 PM EDT Reads: 2,342
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Aug. 27, 2016 08:45 PM EDT Reads: 1,774
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Aug. 27, 2016 06:15 PM EDT Reads: 737
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 27, 2016 06:00 PM EDT Reads: 3,093
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
Aug. 27, 2016 06:00 PM EDT Reads: 731
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 27, 2016 05:15 PM EDT Reads: 1,579
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 27, 2016 05:00 PM EDT Reads: 1,884
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Aug. 27, 2016 04:45 PM EDT Reads: 1,636
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Aug. 27, 2016 04:00 PM EDT Reads: 585