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Logic PD Invests in WellClub™ to Accelerate Healthcare Industry's Drive to Improve Patient Behavior and Lower Chronic Care Costs

Logic PD, a product innovation and realization company specializing in developing connected electronic devices, has invested in and formed a strategic partnership with WellClub™, a web- and mobile-based behavioral coaching company. Together, Logic PD and WellClub will help healthcare organizations lower chronic care costs and improve patient health through the integration of behavioral coaching software into technology devices and wearables.

The need for better managing chronic care costs has never been greater. The U.S. alone spends more than $600 billion a year on treating the top 10 chronic health conditions, which include heart disease, diabetes and asthma. The Logic PD and WellClub partnership offers a realistic solution that overcomes two current market issues. Too often, wearable devices and exercise equipment are used for some months and then abandoned. And ongoing behavior intervention by humans is prohibitively expensive and labor intensive.

“Incorporating WellClub capabilities is a clear extension for Logic PD’s offerings as we help customers prepare for the Internet of Things world where everything is connected,” said Bruce DeWitt, president and chief executive officer, at Logic PD. “Healthcare organizations will finally be able to use data generated by wearable devices to effectively address behavior change around serious healthcare issues.”

Logic PD will incorporate WellClub’s patented low-cost, personalized coaching approach into innovative devices to allow healthcare organizations to offer systematic and track-able health behavior compliance for treatment regimens, daily lifestyle choices and medication management, among others.

“We are excited to work with Logic PD and take our approach to market,” said WellClub CEO Thomas Brust. “We are the only company that proactively matches peer and professional support with individuals to direct, motivate, and track healthy actions that will lead them to fulfill their health and wellness goals.”

The first project to come from the partnership is anticipated to be launched by the end of 2014.

About Logic PD
Logic PD (www.logicpd.com, www.logicpdinsights.com) collaborates with clients to help them launch products that accelerate their growth and capture value in the Internet of Things (IoT). Logic PD helps at any stage in the product lifecycle by being the complete product innovation and product realization company for connected devices in the world’s most demanding markets. From system integration expertise to embedded and connected device offerings, Logic PD helps its clients identify opportunities, reduce risk, and control costs to deliver innovative products to market faster. The company is headquartered in Minneapolis, with offices in Boston and San Diego.

About WellClub
WellClub™, with its powerful health improvement and social support software, creates affordable, coaching software platforms for corporations, health care providers and consumers. WellClub drives change through a continuous cycle of assessing, suggesting, and tracking actionable behaviors to manage weight, nutrition, fitness, stress, among other health issues. The company is based in Minneapolis.

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