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Country Superstar Tim McGraw and Oscar Nominated Director Bennett Miller Pair for 15th “American Express Unstaged”
|By Business Wire
|August 25, 2014 11:45 AM EDT
American Express announced today that Grammy® award-winning, country
icon Tim McGraw and award-winning director Bennett Miller have been
selected as the next pairing in its popular live stream music series
“American Express Unstaged,” in partnership with Vevo and YouTube.
McGraw’s Sept. 16 concert from New York City’s Hammerstein Ballroom at
9:00 PM ET / 6:00 PM PT will be directed by Miller and live streamed
The performance is timed to the release date of McGraw’s newest album,
“Sundown Heaven Town,” available on First Play on iTunes Radio presented
by American Express beginning September 9. First Play on iTunes Radio
allows fans to listen to full-length albums a week prior to release.
“Bennett is such an incredibly talented director and I’m excited that we
get to work together on the next ‘Unstaged,’” said Tim McGraw. “I have a
tremendous amount of respect for him and his work. I know with his
unique, creative point of view, this will be a really special experience
for me and my fans on the day my album comes out.”
McGraw and Miller’s collaboration represents the 15th
installment of the innovative live stream music series “American Express
Unstaged.” Launched in the summer of 2010, “American Express Unstaged”
showcases some of the music industry’s most breakthrough artists playing
at landmark venues around the world, while tapping some of today’s most
influential filmmakers to direct the live streams and using digital and
social media to connect the online audience to the live shows in
Award-winning director Bennett Miller (Moneyball, Capote, The Cruise
and Foxcatcher), one of contemporary film’s most influential and
unique storytellers, was brought together with Tim McGraw by American
Express to capture the excitement and emotion of McGraw’s performance
through an engaging digital viewing experience.
"This is a different kind of experience for me and I’m really looking
forward to it" said Miller. "Tim is a great talent and a genuine person
and I’m looking forward to shooting this show in a way that will allow
his fans to get a little closer and appreciate him a bit more directly
than they might ever have before."
American Express, in partnership with Vevo and YouTube, will provide
McGraw fans and music enthusiasts worldwide with several pre-show and
in-concert innovative digital features, experiences and one-of-a-kind
content that further blur the line between an at-home and in-concert
“American Express Unstaged” experience:
Exclusive Digital Content: Leading up to the September
16 performance, fans can visit amexunstaged.com
to enjoy a series of videos featuring McGraw that will tell the
stories and inspiration behind the music.
Backstaged: Backstaged rewards the digital audience for
Tweeting. If enough fans tweet using the hashtag #AmexUNSTAGED leading
up to and during the live stream concert, they will unlock an encore
performance. Additionally, fans will also have the opportunity to vote
on what the encore song is.
Choose Your Cam: The audience can control their viewing
experience throughout the live show by switching between the
director’s main stream and alternate in-venue vantage points.
Rebroadcast: Immediately following the live performance,
fans will be able to enjoy a special looped rebroadcast on amexunstaged.com.
An on-demand, full-concert rebroadcast will be available for 48 hours
beginning at 11:00 P.M. ET on Wednesday, September 17. Clips of the
performance will also be available at amexunstaged.com
and Vevo's web, mobile/tablet and TV apps beginning at 11 P.M. ET on
Friday, September 19.
In addition to AmexUnstaged.com, fans can watch the live event on
YouTube’s mobile app, Vevo’s free apps for iOS, Xbox and Apple TV, and
on Amex NOW, the brand’s always-on television channel through select
service provider and connected TV application available across Samsung
and LG connected TVs, and IP-connected devices including Roku and Amazon
Fire TV. This innovative digital stream, brought to life globally by
online music leaders Vevo and YouTube, will build on previous duos such
as Pharrell Williams and Spike Lee, Kings of Leon and Fred Armisen,
Vampire Weekend and Steve Buscemi, The Killers and Werner Herzog, Usher
and Hamish Hamilton and Kenny Chesney and Jonathan Demme, and many more.
For more information about American Express and music, visit americanexpress.com/entertainment.
Leading up to the September 16 performance, fans will be able to receive
insider updates by connecting with American Express at amexunstaged.com,
About American Express
American Express is a global services company, providing customers with
access to products, insights and experiences that enrich lives and build
business success. Learn more at americanexpress.com
and connect with us on facebook.com/americanexpress,
Key links to products and services: charge
and credit cards, business
credit cards, travel
card and business
the world’s leading all-premium music video and entertainment platform
with nearly seven billion monthly views globally. Vevo brings a library
of 100,000 HD music videos, exclusive original programming and live
concert performances to everyone on the planet who loves music. Viewers
can watch on-demand through Vevo.com,
the mobile web and apps for
mobile/tablets and TVs, or through Vevo TV, the always-on
broadcast-style linear music channels built by expert human programmers.
Additionally, Vevo syndicates its catalogue to dozens of sites across
the web giving music fans the option to view their favorite programming
anywhere, anytime. It is Vevo’s massive scale and reach that has
attracted more than 900 brand marketers around the globe since its
launch in 2009.
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