Welcome!

News Feed Item

Usher Joins Honey Nut Cheerios™ to Encourage Families to "Bee" Happy and Healthy Together in New Campaign

Music superstar helps bee-loved Honey Nut Cheerios character Buzz encourage people to connect through dance and celebrate happy and healthy moments

MINNEAPOLIS, Aug. 25, 2014 /PRNewswire/ -- Eight-time Grammy Award-winning megastar Usher and Buzz the Bee, the iconic Honey Nut Cheerios character, are using dance to spread the word that being healthy can be fun and delicious. Starting today, the two new friends are asking people to celebrate and share healthy and happy moments, like dancing to Usher's new single "She Came to Give it to You" and enjoying a heart-healthy breakfast with Honey Nut Cheerios. With health issues like heart disease on the rise, Buzz wants to get people buzzing about the importance of physical activity and healthy food choices as part of a healthy lifestyle.

To view the multimedia assets associated with this release, please click http://www.multivu.com/players/English/7303651-usher-joins-honey-nut-cheerios-bee-happy-and-healthy/

The bee-loved bee also has some help from Usher in his brand new commercial premiering nationally today. The spot highlights the fact that bees communicate through dance, showing Buzz's natural dancing ability as he "speaks" to the artist about the importance of a heart-healthy breakfast. In true Usher-fashion, he responds with some of his own famous dance moves, all set to his hot new release "She Came to Give it to You."

"Dance to me is a feeling, an emotion – the movement is good for your heart in so many ways," said Usher. "I really feel like Buzz and I connected through dance during this shoot. He has some serious dance skills and I'm looking forward to getting more people dancing."

People can dance along with the talented artist and Buzz by sharing photos and videos of their dance moments with @Buzzthebee via Twitter, Instagram and Tumblr and using hashtag #cheerios.

"Since bees communicate through dance, I have to admit that it was pretty sweet to learn some new dance moves from an artist like Usher," said Buzz. "Nothing gets me buzzing like the heart-healthy whole grain oats and delicious real honey in each bowl of Honey Nut Cheerios …and now, Usher's music!"

Heart Health and Physical Activity

Heart disease affects one in three people in the U.S. or approximately 82.6 million people, according to the American Heart Association; but a few simple lifestyle choices can make a big difference in people's overall health:

  • Lowering blood pressure and cholesterol will reduce risk of dying of heart disease
  • Eating a healthy diet that is low in salt, low in total fat, saturated fat and cholesterol, and rich in fresh fruits and vegetables
  • Daily physical activity, like dancing or taking a brisk walk
  • Quitting smoking; not smoking

As part of a heart-healthy* eating plan, eating Honey Nut Cheerios each day can help lower cholesterol. Made with whole grains and low in fat, Honey Nut Cheerios also provides 12 essential vitamins and minerals. Plus, made with real honey, people don't have to sacrifice taste to eat something that's packed with goodness.

"We hope to reach families with the important message that making healthy choices can be fun," said Gail Peterson, associate marketing director for Honey Nut Cheerios. "We're excited to bring such a respected and talented artist like Usher together with Buzz to help spread this message through dance."

Honey Nut Cheerios is bringing to life the idea of celebrating happy and healthy moments through multiple partnerships and TV advertisements throughout 2014-2015, including the 30-second commercial starring Usher and directed by acclaimed director Hype Williams. The campaign is also being supported by digital ads, public relations, social media efforts and special fan experiences that will be announced in 2015.

People across the United States choose the irresistible taste of golden Honey Nut Cheerios more than any other cereal, making it the #1 cereal in America**. Honey Nut Cheerios cereal was introduced in 1979 as the first extension of the iconic Cheerios cereal brand.

To learn more about Honey Nut Cheerios and a heart-healthy eating plan, visit Cheerios.com.

*3 grams of soluble fiber daily from whole grain oat foods, like Honey Nut Cheerios cereal, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Honey Nut Cheerios cereal provides .75 grams per serving.

**Based on Nielsen sales data, 52 weeks ending 8/2/14

About Cheerios
Cheerios, America's No. 1 cereal, debuted in 1941 as Cheerioats. The nation's first ready-to-eat oat cereal has since become one of the most trusted and recognized brands in America. In fact, one of every 8 boxes of cereal sold in America is a box of Cheerios. General Mills' popular franchise includes Cheerios, Honey Nut Cheerios, Multi Grain Cheerios, Multi Grain Cheerios Peanut Butter, Chocolate Cheerios, Frosted Cheerios, Fruity Cheerios, Apple Cinnamon Cheerios and Banana Nut Cheerios. Cheerios also has a publishing division that includes the popular Cheerios Play Books and other activity books. For more information, go to www.cheerios.com.

About Usher
Usher has been ranked by the Recording Industry Assn. of America as one of the best-selling artists in American music history, having sold over 50 million albums worldwide.  He has won numerous awards including 8 Grammy Awards and has been named by Billboard the #1 Hot 100 artist as well as the second most successful artist of the 2000s decade. During his 20-year career Usher has attained nine Hot 100 #1 hits (all as a lead artist) and 18 Hot 100 top-10 singles. His career-propelling 2004 album "Confessions" has also been ranked as the top solo album of the 2000s decade. This year Usher completed his second season as a coach on NBC's Emmy award winning hit TV show "The Voice" as well as the filming of his role as boxer Sugar Ray Leonard in the upcoming film "Hands of Stone". 

About General Mills
General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki, and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2014 worldwide sales of US $17.9 billion.

Music superstar Usher joins Honey Nut Cheerios™ in new campaign encouraging people to celebrate happy and healthy moments

 

Usher and the Honey Nut Cheerios™ character, Buzz, team up in new ad, using dance to spread the word that being healthy can be fun and delicious

 

To view the multimedia assets associated with this release, please click http://www.multivu.com/players/English/7303651-usher-joins-honey-nut-cheerios-bee-happy-and-healthy/

SOURCE General Mills

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will d...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
"DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at @DevOpsSUMMIT and CloudEXPO tell the world how they can leverage this emerging disruptive trend."
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Everyone wants the rainbow - reduced IT costs, scalability, continuity, flexibility, manageability, and innovation. But in order to get to that collaboration rainbow, you need the cloud! In this presentation, we'll cover three areas: First - the rainbow of benefits from cloud collaboration. There are many different reasons why more and more companies and institutions are moving to the cloud. Benefits include: cost savings (reducing on-prem infrastructure, reducing data center foot print, redu...
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.