Welcome!

News Feed Item

Usher Joins Honey Nut Cheerios™ to Encourage Families to "Bee" Happy and Healthy Together in New Campaign

Music superstar helps bee-loved Honey Nut Cheerios character Buzz encourage people to connect through dance and celebrate happy and healthy moments

MINNEAPOLIS, Aug. 25, 2014 /PRNewswire/ -- Eight-time Grammy Award-winning megastar Usher and Buzz the Bee, the iconic Honey Nut Cheerios character, are using dance to spread the word that being healthy can be fun and delicious. Starting today, the two new friends are asking people to celebrate and share healthy and happy moments, like dancing to Usher's new single "She Came to Give it to You" and enjoying a heart-healthy breakfast with Honey Nut Cheerios. With health issues like heart disease on the rise, Buzz wants to get people buzzing about the importance of physical activity and healthy food choices as part of a healthy lifestyle.

To view the multimedia assets associated with this release, please click http://www.multivu.com/players/English/7303651-usher-joins-honey-nut-cheerios-bee-happy-and-healthy/

The bee-loved bee also has some help from Usher in his brand new commercial premiering nationally today. The spot highlights the fact that bees communicate through dance, showing Buzz's natural dancing ability as he "speaks" to the artist about the importance of a heart-healthy breakfast. In true Usher-fashion, he responds with some of his own famous dance moves, all set to his hot new release "She Came to Give it to You."

"Dance to me is a feeling, an emotion – the movement is good for your heart in so many ways," said Usher. "I really feel like Buzz and I connected through dance during this shoot. He has some serious dance skills and I'm looking forward to getting more people dancing."

People can dance along with the talented artist and Buzz by sharing photos and videos of their dance moments with @Buzzthebee via Twitter, Instagram and Tumblr and using hashtag #cheerios.

"Since bees communicate through dance, I have to admit that it was pretty sweet to learn some new dance moves from an artist like Usher," said Buzz. "Nothing gets me buzzing like the heart-healthy whole grain oats and delicious real honey in each bowl of Honey Nut Cheerios …and now, Usher's music!"

Heart Health and Physical Activity

Heart disease affects one in three people in the U.S. or approximately 82.6 million people, according to the American Heart Association; but a few simple lifestyle choices can make a big difference in people's overall health:

  • Lowering blood pressure and cholesterol will reduce risk of dying of heart disease
  • Eating a healthy diet that is low in salt, low in total fat, saturated fat and cholesterol, and rich in fresh fruits and vegetables
  • Daily physical activity, like dancing or taking a brisk walk
  • Quitting smoking; not smoking

As part of a heart-healthy* eating plan, eating Honey Nut Cheerios each day can help lower cholesterol. Made with whole grains and low in fat, Honey Nut Cheerios also provides 12 essential vitamins and minerals. Plus, made with real honey, people don't have to sacrifice taste to eat something that's packed with goodness.

"We hope to reach families with the important message that making healthy choices can be fun," said Gail Peterson, associate marketing director for Honey Nut Cheerios. "We're excited to bring such a respected and talented artist like Usher together with Buzz to help spread this message through dance."

Honey Nut Cheerios is bringing to life the idea of celebrating happy and healthy moments through multiple partnerships and TV advertisements throughout 2014-2015, including the 30-second commercial starring Usher and directed by acclaimed director Hype Williams. The campaign is also being supported by digital ads, public relations, social media efforts and special fan experiences that will be announced in 2015.

People across the United States choose the irresistible taste of golden Honey Nut Cheerios more than any other cereal, making it the #1 cereal in America**. Honey Nut Cheerios cereal was introduced in 1979 as the first extension of the iconic Cheerios cereal brand.

To learn more about Honey Nut Cheerios and a heart-healthy eating plan, visit Cheerios.com.

*3 grams of soluble fiber daily from whole grain oat foods, like Honey Nut Cheerios cereal, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Honey Nut Cheerios cereal provides .75 grams per serving.

**Based on Nielsen sales data, 52 weeks ending 8/2/14

About Cheerios
Cheerios, America's No. 1 cereal, debuted in 1941 as Cheerioats. The nation's first ready-to-eat oat cereal has since become one of the most trusted and recognized brands in America. In fact, one of every 8 boxes of cereal sold in America is a box of Cheerios. General Mills' popular franchise includes Cheerios, Honey Nut Cheerios, Multi Grain Cheerios, Multi Grain Cheerios Peanut Butter, Chocolate Cheerios, Frosted Cheerios, Fruity Cheerios, Apple Cinnamon Cheerios and Banana Nut Cheerios. Cheerios also has a publishing division that includes the popular Cheerios Play Books and other activity books. For more information, go to www.cheerios.com.

About Usher
Usher has been ranked by the Recording Industry Assn. of America as one of the best-selling artists in American music history, having sold over 50 million albums worldwide.  He has won numerous awards including 8 Grammy Awards and has been named by Billboard the #1 Hot 100 artist as well as the second most successful artist of the 2000s decade. During his 20-year career Usher has attained nine Hot 100 #1 hits (all as a lead artist) and 18 Hot 100 top-10 singles. His career-propelling 2004 album "Confessions" has also been ranked as the top solo album of the 2000s decade. This year Usher completed his second season as a coach on NBC's Emmy award winning hit TV show "The Voice" as well as the filming of his role as boxer Sugar Ray Leonard in the upcoming film "Hands of Stone". 

About General Mills
General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki, and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2014 worldwide sales of US $17.9 billion.

Music superstar Usher joins Honey Nut Cheerios™ in new campaign encouraging people to celebrate happy and healthy moments

 

Usher and the Honey Nut Cheerios™ character, Buzz, team up in new ad, using dance to spread the word that being healthy can be fun and delicious

 

To view the multimedia assets associated with this release, please click http://www.multivu.com/players/English/7303651-usher-joins-honey-nut-cheerios-bee-happy-and-healthy/

SOURCE General Mills

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackIQ...
Security, data privacy, reliability, and regulatory compliance are critical factors when evaluating whether to move business applications from in-house, client-hosted environments to a cloud platform. Quality assurance plays a vital role in ensuring that the appropriate level of risk assessment, verification, and validation takes place to ensure business continuity during the migration to a new cloud platform.
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of Dev...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager - Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, reviewed next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discussed how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has been engaged in t...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.