Welcome!

News Feed Item

CORRECTING and REPLACING Ralph Lauren Introduces the Next Evolution of Wearable Technology

Fourth paragraph, first sentence of release should read: “Ralph Lauren continues to be at the cutting edge of fashion and culture,” said David Lauren, Executive Vice President of Global Advertising, Marketing and Corporate Communications. (instead of David Lauren, Senior Vice President of Advertising, Marketing and Public Relations.)

The corrected release reads:

RALPH LAUREN INTRODUCES THE NEXT EVOLUTION OF WEARABLE TECHNOLOGY

First luxury lifestyle brand to offer smart apparel collection, to be tested at the US Open

Ralph Lauren Corp. is unveiling the high-performance, fashion-forward Polo Tech shirt on opening day of the US Open. The Polo Tech shirt is an innovative new product from a fashion brand that merges biometrics into active lifestyle apparel, marking a revolution in advanced technology designed to improve general wellness and increase personal fitness.

The Ralph Lauren Polo Tech shirt features sensors knitted into the core of the product to read biological and physiological information. With Ralph Lauren’s leadership in the design community, the compression shirt also has a sleek look in black with a signature yellow Polo Player logo. The second-skin fit enhances comfort and agility.

As the official outfitter of the two-week U.S. Tennis Association tournament, Ralph Lauren is dressing several ball boys in the Polo Tech Shirt during select matches at the Billie Jean National Tennis Center. Marcos Giron, the No. 1 singles player in the Intercollegiate Tennis Association, is playing in his first Grand Slam in Flushing, and he will wear the Polo Tech shirt during his practices. He will track his biometrics and making adjustments in real time to his play, form and breathing.

“Ralph Lauren continues to be at the cutting edge of fashion and culture,” said David Lauren, Executive Vice President of Global Advertising, Marketing and Corporate Communications. “Our goal is to create and reflect the ultimate lifestyle, and we believe that a healthy and active life is an essential part of that. Ralph Lauren is excited to help lead the industry in wearable technology in this ever-evolving, modern world.”

David Brewer, US Open Tournament Director, said there are features in the Polo Tech shirt that can “revolutionize how players train and compete.”

“The fact that Ralph Lauren chose the US Open as the venue to unveil its Polo Tech shirt enhances our tradition as a showcase for innovation,” said Brewer.

Beyond elite athletes, however, David Lauren also sees a place for the Polo Tech shirt in everyday life. “Our vision is that this will transcend sports to help us at every age and in every aspect of life. Reaching far beyond just the needs of elite athletes, Polo Tech will offer innovative technology for all ages and lifestyles to promote general wellness and quality of life.”

The Ralph Lauren Polo Tech shirt was developed with proprietary technology from Canadian-based OMsignal, whose team includes experts in neuroscience, sports medicine and engineering. With OMsignal, the shirt itself is the sensor. The OM platform delivers a wide variety of physiological data through seamless apparel directly to the users via an app on their smartphone.

“It was clear from our very first meeting that Ralph Lauren had clarity of mind about the future of fashion tech,” said Stéphane Marceau, CEO of OMsignal. “Its legendary Polo brand and unparalleled design and merchandising capabilities make Ralph Lauren a natural partner to bring smart clothing technology into everyday lives."

With OMsignal, the data collected by the shirt is stored by a “black box,” which includes an accelerometer and gyroscope, which capture movement and direction. That ”black box” transmits the data into the cloud, where it is plugged into a number of algorithms that gauge important performance-oriented biometrics, including heartbeat and respiration, as well as some psychometrics, such as stress level and energy output.

As Ralph Lauren further expands its high-tech presence, this Polo Tech shirt represents the Company’s most recent initiative in the technology realm. The launch follows other innovative platforms already established such as the 4D Light Show, The Dog Walk – a unique digital collaboration showcasing the Ralph Lauren Fall 2013 Accessories Collection in collaboration with the ASPCA® and the RL Children’s Virtual Storybook.

The debut at the US Open marks the first time a global sporting event is being used as a platform to launch a collection of wearable products.

Please find additional information, imagery and video footage at http://www.image.net/RLPoloTech.

ABOUT RALPH LAUREN CORPORATION

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 47 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Polo Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label, Blue Label, Lauren Ralph Lauren, RRL, RLX, Ralph Lauren Childrenswear, Denim & Supply Ralph Lauren, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands. For more information, go to http://investor.ralphlauren.com.

ABOUT OMSIGNAL

OMsignal has developed a revolutionary bio-sensing clothing platform with a line of clothing products that connect seamlessly with mobile devices. OMsignal innovative garments are designed for performance and fitness as well as for everyday wear, and to compliment life without getting in the way of daily life. Based in Montreal, Canada, OMsignal is backed by Bessemer Venture Partners, Real Ventures, Golden Venture Partners, Mistral Venture Partners, Flextronics, David Cohen and Primera Capital.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"As we've gone out into the public cloud we've seen that over time we may have lost a few things - we've lost control, we've given up cost to a certain extent, and then security, flexibility," explained Steve Conner, VP of Sales at Cloudistics,in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We want to show that our solution is far less expensive with a much better total cost of ownership so we announced several key features. One is called geo-distributed erasure coding, another is support for KVM and we introduced a new capability called Multi-Part," explained Tim Desai, Senior Product Marketing Manager at Hitachi Data Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I think DevOps is now a rambunctious teenager – it’s starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.