Welcome!

News Feed Item

CORRECTING and REPLACING Ralph Lauren Introduces the Next Evolution of Wearable Technology

Fourth paragraph, first sentence of release should read: “Ralph Lauren continues to be at the cutting edge of fashion and culture,” said David Lauren, Executive Vice President of Global Advertising, Marketing and Corporate Communications. (instead of David Lauren, Senior Vice President of Advertising, Marketing and Public Relations.)

The corrected release reads:

RALPH LAUREN INTRODUCES THE NEXT EVOLUTION OF WEARABLE TECHNOLOGY

First luxury lifestyle brand to offer smart apparel collection, to be tested at the US Open

Ralph Lauren Corp. is unveiling the high-performance, fashion-forward Polo Tech shirt on opening day of the US Open. The Polo Tech shirt is an innovative new product from a fashion brand that merges biometrics into active lifestyle apparel, marking a revolution in advanced technology designed to improve general wellness and increase personal fitness.

The Ralph Lauren Polo Tech shirt features sensors knitted into the core of the product to read biological and physiological information. With Ralph Lauren’s leadership in the design community, the compression shirt also has a sleek look in black with a signature yellow Polo Player logo. The second-skin fit enhances comfort and agility.

As the official outfitter of the two-week U.S. Tennis Association tournament, Ralph Lauren is dressing several ball boys in the Polo Tech Shirt during select matches at the Billie Jean National Tennis Center. Marcos Giron, the No. 1 singles player in the Intercollegiate Tennis Association, is playing in his first Grand Slam in Flushing, and he will wear the Polo Tech shirt during his practices. He will track his biometrics and making adjustments in real time to his play, form and breathing.

“Ralph Lauren continues to be at the cutting edge of fashion and culture,” said David Lauren, Executive Vice President of Global Advertising, Marketing and Corporate Communications. “Our goal is to create and reflect the ultimate lifestyle, and we believe that a healthy and active life is an essential part of that. Ralph Lauren is excited to help lead the industry in wearable technology in this ever-evolving, modern world.”

David Brewer, US Open Tournament Director, said there are features in the Polo Tech shirt that can “revolutionize how players train and compete.”

“The fact that Ralph Lauren chose the US Open as the venue to unveil its Polo Tech shirt enhances our tradition as a showcase for innovation,” said Brewer.

Beyond elite athletes, however, David Lauren also sees a place for the Polo Tech shirt in everyday life. “Our vision is that this will transcend sports to help us at every age and in every aspect of life. Reaching far beyond just the needs of elite athletes, Polo Tech will offer innovative technology for all ages and lifestyles to promote general wellness and quality of life.”

The Ralph Lauren Polo Tech shirt was developed with proprietary technology from Canadian-based OMsignal, whose team includes experts in neuroscience, sports medicine and engineering. With OMsignal, the shirt itself is the sensor. The OM platform delivers a wide variety of physiological data through seamless apparel directly to the users via an app on their smartphone.

“It was clear from our very first meeting that Ralph Lauren had clarity of mind about the future of fashion tech,” said Stéphane Marceau, CEO of OMsignal. “Its legendary Polo brand and unparalleled design and merchandising capabilities make Ralph Lauren a natural partner to bring smart clothing technology into everyday lives."

With OMsignal, the data collected by the shirt is stored by a “black box,” which includes an accelerometer and gyroscope, which capture movement and direction. That ”black box” transmits the data into the cloud, where it is plugged into a number of algorithms that gauge important performance-oriented biometrics, including heartbeat and respiration, as well as some psychometrics, such as stress level and energy output.

As Ralph Lauren further expands its high-tech presence, this Polo Tech shirt represents the Company’s most recent initiative in the technology realm. The launch follows other innovative platforms already established such as the 4D Light Show, The Dog Walk – a unique digital collaboration showcasing the Ralph Lauren Fall 2013 Accessories Collection in collaboration with the ASPCA® and the RL Children’s Virtual Storybook.

The debut at the US Open marks the first time a global sporting event is being used as a platform to launch a collection of wearable products.

Please find additional information, imagery and video footage at http://www.image.net/RLPoloTech.

ABOUT RALPH LAUREN CORPORATION

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 47 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Polo Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label, Blue Label, Lauren Ralph Lauren, RRL, RLX, Ralph Lauren Childrenswear, Denim & Supply Ralph Lauren, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands. For more information, go to http://investor.ralphlauren.com.

ABOUT OMSIGNAL

OMsignal has developed a revolutionary bio-sensing clothing platform with a line of clothing products that connect seamlessly with mobile devices. OMsignal innovative garments are designed for performance and fitness as well as for everyday wear, and to compliment life without getting in the way of daily life. Based in Montreal, Canada, OMsignal is backed by Bessemer Venture Partners, Real Ventures, Golden Venture Partners, Mistral Venture Partners, Flextronics, David Cohen and Primera Capital.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
Building custom add-ons does not need to be limited to the ideas you see on a marketplace. In his session at 20th Cloud Expo, Sukhbir Dhillon, CEO and founder of Addteq, will go over some adventures they faced in developing integrations using Atlassian SDK and other technologies/platforms and how it has enabled development teams to experiment with newer paradigms like Serverless and newer features of Atlassian SDKs. In this presentation, you will be taken on a journey of Add-On and Integration ...
Now that the world has connected “things,” we need to build these devices as truly intelligent in order to create instantaneous and precise results. This means you have to do as much of the processing at the point of entry as you can: at the edge. The killer use cases for IoT are becoming manifest through AI engines on edge devices. An autonomous car has this dual edge/cloud analytics model, producing precise, real-time results. In his session at @ThingsExpo, John Crupi, Vice President and Eng...
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists l...
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, provided the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” used open source attack tools that are free and available for download by anybody. Attendees learned where to find and how to operate these tools for the purpose of testing their own IT infrastructure. The...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
The modern software development landscape consists of best practices and tools that allow teams to deliver software in a near-continuous manner. By adopting a culture of automation, measurement and sharing, the time to ship code has been greatly reduced, allowing for shorter release cycles and quicker feedback from customers and users. Still, with all of these tools and methods, how can teams stay on top of what is taking place across their infrastructure and codebase? Hopping between services a...