|By PR Newswire||
|August 25, 2014 05:00 PM EDT||
NEW YORK, Aug. 25, 2014 /PRNewswire/ -- The fashion, hair styles, makeup and nail art that debut on the red carpet are highly anticipated and serve as a tremendous source of inspiration for women and their real life red carpet moments, such as an upcoming wedding, anniversary, birthday, job interview… the list goes on. With this insight, L'Oreal Paris set out to create a communications campaign to immediately give women the tools and know-how to get the looks seen on the red carpet at-home, in real time.
"As the world's largest beauty brand and the only one spanning across all beauty categories, L'Oreal Paris has the unique ability to translate the red carpet into a woman's everyday life," says Malena Higuera Senior Vice President Marketing, L'Oreal Paris. "During the Emmy's red carpet we'll pair the most innovative digital technology, the most premium beauty products and access to the best experts, so that women can participate in the real time red carpet beauty discussions through social media and be empowered to create these looks for her own red carpet moments. Our goal is to give women what they want – inspiration, service & education and empowerment to be their own expert so they can confidently personalize looks on themselves and ultimately shop L'Oreal Paris products with ease."
During the much-anticipated red carpet on Monday, August 25th beginning 2PM PDT/5PM EDT through 10PM PDT/1AM EDT, L'Oreal Paris will deploy a Live Social Response Lab, embarking on the most interactive beauty discussion ever for the brand. The Live Social Response Lab will be staffed by Fashion Illustrator Katie Rodgers, who will create inspirational mood boards based on the trending red carpet looks, professional hair, makeup and nail experts and our new roster of Destination Beauty digital influencers. This dream team will engage women in the red carpet beauty conversation through a Twitter chat, driving to the Destination Beauty channel on YouTube for real-time video tutorials on popular TV characters and trending red carpet looks, as well as the L'Oreal Paris Makeup Genius App where women virtually try on makeup looks. For a limited time of two weeks women can also try on looks inspired by some of the most popular Emmy-nominated TV characters on Makeup Genius.
The L'Oreal Paris Live Social Response Lab is a real-time NYC-based social media command center that was created in partnership with digital AOR R/GA. To join in and take part in the conversation, follow @LorealParisUSA on Twitter, Tumblr, Instagram and Facebook using #LorealParisLive and #GetTheLook.
About Destination Beauty
The red carpet inspired video, debuting on the YouTube Destination Beauty channel today celebrate the launch of the brand's revamped YouTube channel in partnership with Stylehaul – Destination Beauty, presented by L'Oreal Paris.
Following tonight's show, Destination Beauty will be updated regularly with a mix of premium and influencer-created content and will cover the brand's four product categories skincare, cosmetics, hair care and hair color. Visitors to the comprehensive channel can learn about new products, engage with real-time trends, tutorials, DIY and more from their favorite influencers all in one place. The ten Stylehaul influencers part of the program include DulceCandy87, Evelinicutza, LoveMelisaMichelle, Nitraab, HauteBrilliance, Liquidlinerlover, Sunnysideup1, Sccastaneda, XSparkage, and HelloKatyXO.
About L'Oreal Paris
The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company that combines the latest technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oreal Paris brand encompasses the four major beauty categories – hair color, haircare, skincare and cosmetics – and includes such well-known brands as Preference, Excellence, Feria and Healthy Look hair color; Advanced Haircare, Advanced Hairstyle, Elnett Satin Hairspray, EverPure, EverStrong, EverSleek, EverCreme, EverStyle, EverCurl and L'Oreal Paris Kids hair care; Advanced Suncare, Youth Code, Revitalift, Age Perfect, Ideal Clean, Ideal Moisture, Sublime Bronze and Men's Expert skincare; and the Colour Riche, True Match, Infallible, Visible Lift and MAGIC cosmetics collections, along with a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others. For more information on L'Oreal Paris and its brands, and to receive personalized beauty advice, expert tips and exclusive beauty content 24-7 (wherever you may be), check out www.lorealparisusa.com.
StyleHaul is a leading multi-platform marketing solution for global fashion and beauty brands with scale. StyleHaul, which is the largest fashion and beauty network on YouTube, helps to curate style-centric programming designed for the 18 to 34 year-old female demographic. StyleHaul is home to more than 4,500+ YouTube content creators and curators, across more than 62 countries and 150+ million network subscribers. StyleHaul has more than 60 million monthly unique visitors and is leading the next generation of fashion-forward influencers, who come to not only consume, but also to create, share and engage with their communities online.
R/GA, the agency for the connected age, develops products, services and communications to help grow our clients' brands and businesses. Founded in 1977, the agency has been a pioneer at the intersection of technology, design and marketing with work spanning web, mobile, social, retail, product innovation, brand development and business consulting for the connected age. R/GA has more than 1,400 employees globally with offices across the United States, Europe, South America, and Asia-Pacific and is part of The Interpublic Group of Companies (NYSE: IPG), one of the world's largest advertising and marketing services organizations. For more information on R/GA, please visit us at http://rga.com/and on Facebook and Twitter.
SOURCE L'Oreal Paris
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Apr. 28, 2017 03:15 AM EDT Reads: 900
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Apr. 28, 2017 03:00 AM EDT Reads: 6,203
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Apr. 28, 2017 02:30 AM EDT Reads: 1,356
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Apr. 28, 2017 02:30 AM EDT Reads: 758
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Apr. 28, 2017 01:15 AM EDT Reads: 9,254
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Apr. 28, 2017 01:15 AM EDT Reads: 8,966
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Apr. 28, 2017 12:45 AM EDT Reads: 1,678
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Apr. 28, 2017 12:15 AM EDT Reads: 1,367
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
Apr. 28, 2017 12:15 AM EDT Reads: 811
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Apr. 28, 2017 12:00 AM EDT Reads: 16,328
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Apr. 27, 2017 11:30 PM EDT Reads: 2,301
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Apr. 27, 2017 10:45 PM EDT Reads: 2,431
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Apr. 27, 2017 10:30 PM EDT Reads: 1,304
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Apr. 27, 2017 10:30 PM EDT Reads: 2,452
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Apr. 27, 2017 10:15 PM EDT Reads: 1,479