Welcome!

News Feed Item

IBM Study: 80 Percent of Organizations Are Turning to Citizen Developers to Drive Innovation

Leading Organizations Are Twice as Likely to Turn to Academia for Product Development and 70 Percent More Likely to Engage with Start-ups for Execution

ARMONK, N.Y., Aug. 25, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced the results of a global study that revealed 80 percent of leading enterprises are forming new partnerships with "citizen developers," industry professionals operating outside the scope of enterprise IT. These citizen developers help to close the skills gap for application development to drive greater collaboration and innovation across cloud, analytics, mobile and social technologies.  

IBM Corporation logo

"Raising the Game: The IBM Business Tech Trends Report" was conducted by the IBM Center for Applied Insights and is based on responses from more than 1,400 IT and business decision makers in 15 industries across five continents. The survey found that 40 percent of all organizations still report moderate-to-major skills gaps across cloud, analytics, mobile and social technologies, despite these technologies being recognized as the drivers for key innovations.

The study examined common traits of "pacesetters," leading organizations that are achieving tangible business results from cloud, analytics, mobile and social technologies. Pacesetters are finding creative new ways to narrow the skills gaps in their organization, including gaps in general IT skills, application development or data analytics. One way pacesetters are filling these gaps is via partnerships with citizen developers, an emerging group of industry professionals who create new business applications and help with IT decisions as a side venture -- outside of their regular work responsibilities.

In addition to turning to citizen developers, these pacesetter organizations are twice as likely to turn to academia for product development and 70 percent are more likely to engage with start-ups for execution.

Tapping the Power of the Crowd 
Organizations that actively crowdsource ideas and technology assets with customers, partners and academia drive deeper engagement for positive results, according to the survey findings.

For example, Esri, an IBM Business Partner and a leading developer of geographic information systems (GIS) software, regularly uses sites such as Github, a repository for open source code, to share and build apps for cloud, analytics, mobile and social technologies.  In regard to its own product roadmap, Esri also conducts hackathons and application challenges that drive creativity and product feedback.  

For example, Esri recently sponsored a "climate resiliency app challenge" that was won by a student team from the University of Minnesota working on a semester-long project to assess solar suitability in Minnesota. 

"Through our efforts in events like hackathons and application challenges that appeal to citizen developers, we ensure that we have a pulse on what leading edge developers would like to do with geospatial - and all of this informs our own roadmap," said Robin Jones, director, platform adoption, Esri.  "The outcomes are fast, beneficial and interesting for everyone."

Providing Better Customer Experience through the Cloud
The study indicated that pacesetter organizations are four to seven times more likely to use cloud technology to deliver social, mobile, and big data and analytics capabilities. Fifty-five percent of pacesetters are using mobile solutions via the cloud and are five times more likely to deliver social business solutions via the cloud than their competitors.

eyeQ, which provides in-store retail solutions that mimic the online store experience, is one example of a company combining cloud-based solutions built on IBM's cloud platform-as-a-service (PaaS), IBM Bluemix. Bluemix uses powerful analytics to help brick and mortar stores harness ecommerce capabilities to help eyeQ better engage with its in-store customers. In addition, eyeQ customers can leverage mobile location data to opt-in via text message to receive a seamless personal and targeted in-store shopping experience.

Another example of a company helping organizations better integrate cloud, mobile and social technologies is Hootsuite, which provides a widely used social relationship platform.  Hootsuite delivers a comprehensive cloud platform so organizations can better integrate public and company social networks, such as IBM Connections, to increase efficiency and productivity while streamlining internal collaboration. The integration between IBM Connections and Hootsuite allows users to improve collective intelligence by empowering users to share knowledge across an organization, increase coordination and project management, and save time by unifying multiple messages across different social networks.

Unlocking the Power of Analytics to Drive Results
Real-time business demands real-time results, a concept that pacesetters have fully embraced by implementing a strong analytical foundation across business functionalities. The study found that nearly 90 percent of respondents have mature big data and analytics capabilities, while 60 percent plan to increase investment in this area by 10 percent or more over the next two years.

Additionally, the study found nearly seven out of 10 pacesetter organizations make analytical insights a significant part of their decision-making process.

Fiserv, a global financial services technology provider and IBM Business Partner, has made analytics integral to its business. With a deep integration of analytics in its banking and payments solutions, Fiserv helps its financial institution clients gain deeper insights into customer trends and behaviors.

Through a focus on analytics, Fiserv worked with an $8 billion savings bank to strengthen customer relationships and spur mobile banking and electronic bill pay adoption. Fiserv provided analytical solutions to help identify individual customer groups for targeted marketing efforts that helped the institution gain substantial increases in mobile banking and bill pay utilization across its customer base.

"The 2014 Business Tech Trends report illustrates how IBM Business Partners and clients are leading their industries due to their use of cloud, analytics, mobile and social technologies," said Sandy Carter, IBM general manager of ecosystem development. "Companies are no longer just dipping their toes into the water with these key technologies. Pacesetter organizations are diving in and adopting them broadly across their business while also identifying new ways to partner and gain the skills and capabilities necessary to outperform their competitors."

For more information about the 2014 IBM Business Tech Trends Report, please visit: http://www.ibm.com/ibmcai/biztechtrends.

Media Contact:
Liz Campbell
IBM External Communications (US)
Email: [email protected]
Phone: +1 617-693-2718

Logo - http://photos.prnewswire.com/prnh/20090416/IBMLOGO

SOURCE IBM

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
We’ve been doing it for years, decades for some. How many websites have you created accounts on? Your bank, your credit card companies, social media sites, hotels and travel sites, online shopping sites, and that’s just the start. We do it often without even thinking about it, quickly entering our personal information, our data, in a plethora of systems. Sometimes we’re not even aware of the information we are providing. It could be very personal information (think of the security questions you ...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...