News Feed Item

IBM Study: 80 Percent of Organizations Are Turning to Citizen Developers to Drive Innovation

Leading Organizations Are Twice as Likely to Turn to Academia for Product Development and 70 Percent More Likely to Engage with Start-ups for Execution

ARMONK, N.Y., Aug. 25, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced the results of a global study that revealed 80 percent of leading enterprises are forming new partnerships with "citizen developers," industry professionals operating outside the scope of enterprise IT. These citizen developers help to close the skills gap for application development to drive greater collaboration and innovation across cloud, analytics, mobile and social technologies.  

IBM Corporation logo

"Raising the Game: The IBM Business Tech Trends Report" was conducted by the IBM Center for Applied Insights and is based on responses from more than 1,400 IT and business decision makers in 15 industries across five continents. The survey found that 40 percent of all organizations still report moderate-to-major skills gaps across cloud, analytics, mobile and social technologies, despite these technologies being recognized as the drivers for key innovations.

The study examined common traits of "pacesetters," leading organizations that are achieving tangible business results from cloud, analytics, mobile and social technologies. Pacesetters are finding creative new ways to narrow the skills gaps in their organization, including gaps in general IT skills, application development or data analytics. One way pacesetters are filling these gaps is via partnerships with citizen developers, an emerging group of industry professionals who create new business applications and help with IT decisions as a side venture -- outside of their regular work responsibilities.

In addition to turning to citizen developers, these pacesetter organizations are twice as likely to turn to academia for product development and 70 percent are more likely to engage with start-ups for execution.

Tapping the Power of the Crowd 
Organizations that actively crowdsource ideas and technology assets with customers, partners and academia drive deeper engagement for positive results, according to the survey findings.

For example, Esri, an IBM Business Partner and a leading developer of geographic information systems (GIS) software, regularly uses sites such as Github, a repository for open source code, to share and build apps for cloud, analytics, mobile and social technologies.  In regard to its own product roadmap, Esri also conducts hackathons and application challenges that drive creativity and product feedback.  

For example, Esri recently sponsored a "climate resiliency app challenge" that was won by a student team from the University of Minnesota working on a semester-long project to assess solar suitability in Minnesota. 

"Through our efforts in events like hackathons and application challenges that appeal to citizen developers, we ensure that we have a pulse on what leading edge developers would like to do with geospatial - and all of this informs our own roadmap," said Robin Jones, director, platform adoption, Esri.  "The outcomes are fast, beneficial and interesting for everyone."

Providing Better Customer Experience through the Cloud
The study indicated that pacesetter organizations are four to seven times more likely to use cloud technology to deliver social, mobile, and big data and analytics capabilities. Fifty-five percent of pacesetters are using mobile solutions via the cloud and are five times more likely to deliver social business solutions via the cloud than their competitors.

eyeQ, which provides in-store retail solutions that mimic the online store experience, is one example of a company combining cloud-based solutions built on IBM's cloud platform-as-a-service (PaaS), IBM Bluemix. Bluemix uses powerful analytics to help brick and mortar stores harness ecommerce capabilities to help eyeQ better engage with its in-store customers. In addition, eyeQ customers can leverage mobile location data to opt-in via text message to receive a seamless personal and targeted in-store shopping experience.

Another example of a company helping organizations better integrate cloud, mobile and social technologies is Hootsuite, which provides a widely used social relationship platform.  Hootsuite delivers a comprehensive cloud platform so organizations can better integrate public and company social networks, such as IBM Connections, to increase efficiency and productivity while streamlining internal collaboration. The integration between IBM Connections and Hootsuite allows users to improve collective intelligence by empowering users to share knowledge across an organization, increase coordination and project management, and save time by unifying multiple messages across different social networks.

Unlocking the Power of Analytics to Drive Results
Real-time business demands real-time results, a concept that pacesetters have fully embraced by implementing a strong analytical foundation across business functionalities. The study found that nearly 90 percent of respondents have mature big data and analytics capabilities, while 60 percent plan to increase investment in this area by 10 percent or more over the next two years.

Additionally, the study found nearly seven out of 10 pacesetter organizations make analytical insights a significant part of their decision-making process.

Fiserv, a global financial services technology provider and IBM Business Partner, has made analytics integral to its business. With a deep integration of analytics in its banking and payments solutions, Fiserv helps its financial institution clients gain deeper insights into customer trends and behaviors.

Through a focus on analytics, Fiserv worked with an $8 billion savings bank to strengthen customer relationships and spur mobile banking and electronic bill pay adoption. Fiserv provided analytical solutions to help identify individual customer groups for targeted marketing efforts that helped the institution gain substantial increases in mobile banking and bill pay utilization across its customer base.

"The 2014 Business Tech Trends report illustrates how IBM Business Partners and clients are leading their industries due to their use of cloud, analytics, mobile and social technologies," said Sandy Carter, IBM general manager of ecosystem development. "Companies are no longer just dipping their toes into the water with these key technologies. Pacesetter organizations are diving in and adopting them broadly across their business while also identifying new ways to partner and gain the skills and capabilities necessary to outperform their competitors."

For more information about the 2014 IBM Business Tech Trends Report, please visit: http://www.ibm.com/ibmcai/biztechtrends.

Media Contact:
Liz Campbell
IBM External Communications (US)
Email: [email protected]
Phone: +1 617-693-2718

Logo - http://photos.prnewswire.com/prnh/20090416/IBMLOGO


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
DevOps theory promotes a culture of continuous improvement built on collaboration, empowerment, systems thinking, and feedback loops. But how do you collaborate effectively across the traditional silos? How can you make decisions without system-wide visibility? How can you see the whole system when it is spread across teams and locations? How do you close feedback loops across teams and activities delivering complex multi-tier, cloud, container, serverless, and/or API-based services?
Today every business relies on software to drive the innovation necessary for a competitive edge in the Application Economy. This is why collaboration between development and operations, or DevOps, has become IT’s number one priority. Whether you are in Dev or Ops, understanding how to implement a DevOps strategy can deliver faster development cycles, improved software quality, reduced deployment times and overall better experiences for your customers.
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Qosmos, the market leader for IP traffic classification and network intelligence technology, has announced that it will launch the Launch L7 Viewer at CloudExpo | @ThingsExpo Silicon Valley, being held November 1 – 3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The L7 Viewer is a traffic analysis tool that provides complete visibility of all network traffic that crosses a virtualized infrastructure, up to Layer 7. It facilitates and accelerates common IT tasks such as VM migra...
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, discussed how the ability to access and analyze the massive volume of streaming data from millio...
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs have kept it on bare metal, apart from the modern data center cloud. With recent technology innovations, we've seen the advantages of bare metal erode to such a degree that the enhanced flexibility and reduced costs that cl...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...