Welcome!

News Feed Item

TrendForce: Tablet Shipments to See First On-Year Decline in 2014; Notebook Market Expected to Rebound

TAIPEI, Aug. 26, 2014 /PRNewswire/ -- When the iPad was launched in 2010, it was an instant hit and spurred a tablet PC craze. Such was the popularity of tablets that notebook PC sales stagnated and eventually began to fall as consumers increasingly switched to tablets.

"Tablets have been revolutionary in the sense that they have created demand for a new product category – one that competes fiercely with netbooks and regular notebook PCs. Yet in 2014, their novelty seems to have worn off. Prices have bottomed out. Low-price notebooks are stealing away tablet market share. As a result, branded tablets will experience negative growth for the first time this year," said Caroline Chen, a notebook PC analyst with TrendForce, a Taiwan-based market intelligence firm. Chen expects 153 million brand-name tablets will be shipped in 2014, a year-on-year decrease of 1.8%. "Notebook shipments, on the other hand, will increase 1% on year to 171 million," she added.

"With the tablet supply chain mature and shipments growing fast, the retail price of tablets has fallen sharply," Chen said. As a result, among all producers besides Apple, there will be a long-term price war in the tablet market, she added. Apple will merely release a revised version of its iPad Air in the second half of the year. Meanwhile, Samsung, another major player in the market, has only equipped high-end tablets under its own brand with its OLED screens, suggesting that the tablet market is flagging. TrendForce data back up that assertion. The data show that while tablet shipments will rise in the second half of the year, the main reason that increase appears substantial is that shipments in the first half were so low.

At the same time, because of rising demand for tablet PCs and the rapid decline in the retail price of notebooks, the market for netbooks has almost vanished. By contrast, demand for notebook PCs has started to rebound. "Time has shown that notebooks are irreplaceable," said Chen. "They offer larger screens than tablets as well as a keyboard and mouse, which are all important for those who use their computers primarily for work reasons. Tablets remain limited to Internet browsing and entertainment functions."

TrendForce believes notebook shipments will increase in the second half of the year for several reasons. First, with the tablet market flagging, they face fewer threats. Second, demand for notebooks in the commercial market remains. Finally, notebooks are priced very competitively. All of these factors will contribute to boost notebook demand, giving brand-name manufacturers such as Hewlett-Packard (HP), Lenovo and others room to grow that side of their businesses. As such, TrendForce estimates the global notebook PC market has the potential to expand 4-7% in the second half of the year, making 2014 the year when slowing notebook demand may finally reverse.

For more detailed information on tablet and notebook reports, please refer to the "16. WitsView Monthly Mobile PC ODM Shipment Tracker" and "T5. WitsView Monthly Tablet Panel and Touch Module Price Book."

Figure 1: 2008-2014 Brand-name Tablet PC and Notebook PC Shipments Growth Rate

Contact

Ms. Lilia Huang
+886-2-7702-6888 ext 640
[email protected]

About TrendForce (www.trendforce.com)

TrendForce is a global provider of the latest development, insight, and analysis of the technology industry. Having served businesses for over a decade, the company has built up a strong base membership base of 175,000 subscribers. TrendForce has established a reputation as an organization that offers insightful and accurate analysis of the technology industry through five major research divisions: DRAMXchange, WitsView, LEDinside, EnergyTrend and Avanti. Founded in Taipei, Taiwan in 2000, TrendForce has extended its presence in mainland China since 2004 with offices in Shenzhen, and Shanghai.

SOURCE Trendforce Corp.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2017' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great t...
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, attendees learned about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how ...
"At ROHA we develop an app called Catcha. It was developed after we spent a year meeting with, talking to, interacting with senior citizens watching them use their smartphones and talking to them about how they use their smartphones so we could get to know their smartphone behavior," explained Dave Woods, Chief Innovation Officer at ROHA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
If you haven’t heard yet, CollabNet just put out some very big news for managing and gaining value from DevOps. We introduced CollabNet DevOps Lifecycle Manager (DLM) — a platform designed exclusively for providing a single pane of glass, dashboard, and traceability views across your DevOps toolchain and processes from planning to operations and that can be traced back to planning and development.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, discussed how VPaaS enables you to move fast, creating scalable video experiences that reach your aud...
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...