|By Business Wire||
|August 26, 2014 02:29 AM EDT||
Evolve Media, the largest publisher of enthusiast content on the web, publishing passion-fueled content for men and women under its vertical portfolios, CraveOnline and TotallyHer, today announced a partnership with Moat to help Evolve audit the viewability of all of its web properties, all of which reach more than 93 million people globally each month. Moat will provide Evolve with viewability and other brand-focused metrics for display and video ads.
“Ad viewability, both display and video, are very real issues that affect the entire publishing ecosystem,” said Geoff Schiller, Evolve Media’s Chief Revenue Officer. “Partnerships, like this, are part of the larger plan to provide our clients with the comfort and assurance that the advertising they are purchasing across our portfolio is of the highest standards.”
This announcement comes on the heels of Evolve Media’s recent viewability push with the launch of its latest native video solution, INgage. Evolve Media’s proprietary technology allows INgage to deliver large format video within the content well and expand written content to reveal video only once the consumer has come into view. The partnership with Moat is the next step in delivering viewability to its clients.
“We are excited to partner with Evolve Media,” said Jonah Goodhart, CEO and Co-Founder of Moat. “Evolve’s approach of focusing on content-led marketing solutions, combined with brand-focused metrics and measurement, has created a premium environment for brands to succeed."
About Evolve Media LLC.
Evolve Media is a publisher of leading enthusiast lifestyle destinations for men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 95 million people globally each month. Our mission is simple; we create the content people are passionate about.
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