Click here to close now.

Welcome!

News Feed Item

Tackling Towels: Are You Neat... or Not?

Moen Incorporated Looks Inside the Linen Closet to Learn the Ins and Outs of 'Towel Management'

NORTH OLMSTED, OH -- (Marketwired) -- 08/26/14 -- Fifty percent of consumers agree that showering is as much about relaxation as it is about getting clean.* From daydreaming or singing in the shower to how you re-cap the toothpaste, do you ever wonder if your habits in the bathroom are 'normal'? We're talking beyond time spent at the commode, sink and shower. Instead, how do you treat the one common object connected with those daily activities -- a towel?

Moen Incorporated entered bathrooms across America to see how you use, store and finally throw in the towel... to the hamper, that is. From bath sheets, to washcloths, or the fancy ones that only appear when your in-laws visit, Moen watched and listened to get the scoop on how these bathroom necessities touch (literally) every part of you -- and your routine.

Believe it or not, this phenomenon of 'towel management' is fairly simple, and most homeowners fall into one of two camps. And whether you totally relate to one, or find yourself somewhere in between, how you touch, use and manage your towels says something about you.

So... which type of towel manager are you?

Neat Freaks
This group goes to great lengths to maintain order in the bathroom. You might be a neat freak if you have different towel types -- like guest, decorative, fancy, daily use, etc. But finding a spot for all of these towels isn't easy.

"The Neat Freaks are continually looking for ways to improve organization and find a space for everything -- especially towels," explains Jack Suvak, senior director of consumer and marketing insights at Moen. "They're creating order in unconventional ways, like utilizing ideas from other areas of the home: what's meant to be a wine rack in the kitchen or wet bar, is now a dedicated spot to store rolled, clean towels in the bathroom."

Lazy Bones
If you don't have (or want to find) the time to worry about storage solutions and tend to avoid towel management all together, then you're probably a Lazy Bones. You aren't afraid of a little chaos, and are able to function in your space regardless of clutter.

"Sometimes it's easier to stop caring than to find a solution," explains Suvak. "Lazy Bones just don't want to worry about improving storage in the bathroom; we found that they're content to 'figure it out' within their existing space."

Surely, there's absolutely nothing these two groups could agree on, especially when it comes to cleaning and organizational habits, right? Well, think again -- regardless of how and where towels are managed on a daily basis, one thing remains true: a wet towel never (ever!) finds its way into the hamper. Because according to you, whether it's been used once -- or even 10 -- times, that's just gross.

"When a towel reaches that 'eww' factor is different for everybody," adds Suvak. "Homeowners admitted to using the same bath towel for up to a week, even though experts recommend washing after three or four uses.** And whether it's because they're too lazy to grab a clean one from the linen closet or trying to cut down on the amount of laundry, these folks tend to not care about the freshness of their towels until they no longer smell 'fresh.'"

What could be more personal than the "eww" factor? Well, believe it or not, most of you care more about how the towels are folded than anything else. Whether its quarters, thirds, rolled in baskets, or stacked neatly like in a hotel, nearly every towel manager is unique in the way these items are stored. So much so, that if someone else does the laundry and folds towels differently, they will refold each one to their liking.

Here are a few more towel management observations:

  • Types of towels. Some of you keep it simple with just bath and hand towels in your closet. However, there are some who like specialty towels for specific tasks, such as bath mats, bath sheets, hair wraps, beach towels and more.
  • Hanging and drying. From towel rings and hooks to bars, there are pros and cons to each. Many towel managers are fiercely loyal to their preferred drying method, proclaiming "Rods are more efficient!" or "Rings and hooks are easier to deal with!" Some even create their own system, like installing a second shower rod to dry towels while hiding them from view. No matter what your preference, the right bath accessories are available to help you attempt to stay organized. Moen has perfectly matching accessories for more than 40 of its faucet collections, making it easy to find the right towel ring, hook or bar that's best for your bathroom.
  • Hotel vs. home. If you're traveling, towel management habits tend to get thrown out the window. You might re-use your towels as part of the hotel's eco-request, but others take advantage of a fresh towel each day. You also like to get away with things you'd never do at home, like leaving a used towel on the bed or throwing wet towels on the floor.

So the next time someone tells you you're being "weird" about your towels, take comfort in knowing there are many people out there who think and act just like you. For more information about bath accessories from Moen, visit moen.com.

* Moen Research, 2013
**Good Housekeeping, Research Institute

About Moen
As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully designed kitchen and bath faucets, showerheads, accessories, bath safety products and kitchen sinks for residential applications -- each delivering the best possible combination of meaningful innovation, useful features, on-trend styling and lasting value. In addition, Moen® Commercial offers superior performing products that deliver lower lifetime costs for today's facilities.

Moen's legacy of thoughtful design stemmed from an invention by Al Moen. In 1937, after burning himself at a sink with traditional single taps for hot and cold water, a young, determined Al Moen set about inventing a single-handle faucet designed to mix hot and cold. The invention, finalized in 1939, revolutionized the plumbing industry and set the stage for 75 years of innovation.

Moen is part of Fortune Brands Home & Security, Inc. (NYSE: FBHS), which creates products and services that help fulfill the dreams of homeowners and help people feel more secure. The company's trusted brands include Moen® faucets, Master Lock® security products, MasterBrand Cabinets®, Therma-Tru® entry door systems and Simonton Windows®. FBHS holds market leadership positions in all of its segments. FBHS is part of the S&P MidCap 400 Index. For more information, please visit www.FBHS.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2663645

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
Live Webinar with 451 Research Analyst Peter Christy. Join us on Wednesday July 22, 2015, at 10 am PT / 1 pm ET In a world where users are on the Internet and the applications are in the cloud, how do you maintain your historic SLA with your users? Peter Christy, Research Director, Networks at 451 Research, will discuss this new network paradigm, one in which there is no LAN and no WAN, and discuss what users and network administrators gain and give up when migrating to the agile world of clo...
"We have been in business for 21 years and have been building many enterprise solutions, all IT plumbing - server, storage, interconnects," stated Alex Gorbachev, President of Intelligent Systems Services, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and liv...
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at DevOps Summit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dramatically improve produc...
Connected things, systems and people can provide information to other things, systems and people and initiate actions for each other that result in new service possibilities. By taking a look at the impact of Internet of Things when it transitions to a highly connected services marketplace we can understand how connecting the right “things” and leveraging the right partners can provide enormous impact to your business’ growth and success. In her general session at @ThingsExpo, Esmeralda Swartz...
IT data is typically silo'd by the various tools in place. Unifying all the log, metric and event data in one analytics platform stops finger pointing and provides the end-to-end correlation. Logs, metrics and custom event data can be joined to tell the holistic story of your software and operations. For example, users can correlate code deploys to system performance to application error codes. In his session at DevOps Summit, Michael Demmer, VP of Engineering at Jut, will discuss how this can...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet condit...
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager - Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, reviewed next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discussed how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has been engaged in t...