Welcome!

News Feed Item

ClearTV and Branded Cities partner to bring Tennis Channel to Times Square on spectacular digital screens throughout the U.S. Open

BURBANK, Calif. and NEW YORK, Aug. 26, 2014 /PRNewswire-iReach/ -- ClearTV has developed a prominent partnership with Branded Cities to amplify content across the Branded Cities digital-out-of-home network of iconic media destinations in New York, Los Angeles, Las Vegas, Denver and Phoenix. Branded Cities Network (BCN) is a digital spectacular media company with iconic signage in iconic destinations throughout the United States. In addition to the Branded Cities inventory of iconic static signs, BCN has added the "next level" of out of home, utilizing new technologies to allow advertisers to partner with BCN to create interactive and engaging content. 

Photo - http://photos.prnewswire.com/prnh/20140825/139117

Clear TV is a world leading media and Entertainment Company, creating, developing, producing and distributing entertainment, news and information to a global audience. Clear TV owns and operates a valuable portfolio of television platforms that deliver highly relevant content to targeted audiences inside airports, healthcare facilities and throughout the entire social media landscape.  "Joining forces with Branded Cities is ClearTV's next step in truly driving premium TV Everywhere – from Spectacular Digital Screens, to Connected TVs, to Smart Phones and Tablets to dynamic Airports around the world", said Henry Mauriss, CEO of ClearTV.  "We see this partnership as the beginning of many great things to come; one that will ignite consumer interaction like never before."

With this partnership, ClearTV and Branded Cities are taking TV Everywhere to the next level with the dynamic TVChannels4U platform – Tennis Channel is the inaugural programmer for the launch and will be providing daily highlights of the U.S. Open, which are being produced to fully engage the Times Square audience of up to 500,000 people per day. "This collaboration allows us to share electrifying and major content with our audience in a more meaningful and engaging fashion" says Tim Kennedy, Branded Cities' East Region president. "The programming ClearTV delivers sets a new bar in Away-From-Home entertainment and kicking the venture off with Tennis Channel during the U.S. Open clearly establishes a new approach for igniting brands as well as consumers on-the-go." In its sixth year of US Open coverage, Tennis Channel has round-the-clock telecasts during the two-week tournament.  This includes morning shows and seven-hour blocks of live matches throughout the day, along with highlights, news, analysis and interviews. "ClearTV and Branded Cities have created a unique opportunity for us to raise the awareness of Tennis Channel's live coverage of the US Open. What better location than Times Square in the heart of New York?" said Robyn Miller, senior vice president, marketing, Tennis Channel.

The Clear TV - Branded Cities partnership will offer brand partners new and innovative content sponsorship opportunities distributed across Branded Cities digital screens as well as online and through social and mobile outlets.  The partnership answers the dramatic shift brands now place on rich, high-quality content playing throughout the consumer's daily digital life. "Both Branded Cities and ClearTV approached this partnership with the understanding that really good content compels people to act" said David Tetreault, COO of ClearTV.  "Our goal is to amplify dynamic environments and to entertain people with relevant and exciting programming in ways never imagined – Tennis Channel brings such a fantastic resonance to Times Square as the U.S. Open is a prized event for New York year in and year out."

About ClearTV

Clear TV delivers customized TV stations to dynamic Away-From-Home environments bringing airports, healthcare facilities, retailers, and hotel and resorts a new marketing tool that will target, reach and engage a world on-the-go.  Clear TV has the power to connect with upscale demographics in ways never before imagined by infusing premium content with social media technology. Clear TV recently launched TVChannels4u.com. TVChannels4u drives talent and customized programming in the new age of the always-on-demand, mobile and social world. We create, produce and curate the best in Social TV – providing established and new producers with the tools to make and distribute TV series' like never before. TVChannels4U entertains and engages viewers with original TV programming from a wide variety of genres – Comedy, Drama, News, Sports, Education and Information.  To learn more please visit www.cleartvmedia.com  www.tvchannels4u.com or Twitter @TVChannels4u

About Branded Cities Network

Branded Cities Network, a subsidiary of EL Media, is a fully integrated, digital, spectacular signage media company. BCN's current U.S. platform includes Los Angeles, Las Vegas, Phoenix, Denver, Minneapolis and New York. EL Media's current platform, through its Canadian joint venture with Clear Channel Outdoor, includes Toronto, Vancouver, Montreal, Ottawa, Edmonton and Winnipeg. BCN is owned by The Ellman Companies and Cantor Fitzgerald. Ellman is a privately owned media, real estate and investment company founded in 1972 with diverse ownership interests throughout the U.S., Canada and the Caribbean. For more information visit: www.brandedcities.com or www.ellmanco.com. Cantor Fitzgerald is a preeminent capital markets investment bank serving more than 5,000 institutional clients around the world, recognized for its strengths in fixed income and equity capital markets, investment banking services, prime brokerage and commercial real estate financing. For more information please visit: www.cantor.com.

Media Contact: Ronnie Seidel, ClearTV Ltd., (818) 351-7858, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE ClearTV Ltd.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...