|By Business Wire||
|August 26, 2014 06:06 AM EDT||
Campaigner®, the email marketing brand of j2 Global, Inc. (NASDAQ: JCOM), today announced an additional means of increasing revenue by wooing new customers and building long-term relationships with Campaigner SMTP Relay. The new service helps companies build trust with new and existing customers by establishing consistent communication and marketing promotions through transactional emails such as invoices, order confirmations, shipping notifications, password updates and more.
Transactional and promotional marketing emails are meant for each other—and are a crucial way for email marketers to master the customer dating game. Campaigner SMTP Relay seamlessly and affordably integrates the two, ensuring guaranteed delivery, security and compliance. In addition, the new tool offers powerful analytics and reporting capabilities to ensure marketers always have a clear understanding of their email marketing campaigns’ ROI.
According to research conducted by Experian, average transactional messages generate two to six times more revenue than standard marketing emails. Just like a new romantic relationship, transactional emails give customers butterflies in their stomachs. Eager to hear from vendor beaus and check the status of orders, customers open transactional emails nearly 100% of the time and often more than once. Transactional emails offer a significant opportunity to intertwine marketing messages with automated transactional emails: order confirmation emails with a cross-sell message have a 20% higher transaction rate. Whether courting customers or courting for love, the theory is the same: extra effort receives extra rewards.
“Transactional emails are a valuable factor in building customer relationships, but many companies aren’t using them to their full advantage. Most transactional emails are sent by teams that don’t understand the powerful up-selling and trust-building opportunities built in to those automated messages. You wouldn’t trust someone else to handle your love life, so why risk handing over transactional emails to someone that doesn’t understand marketing?” said EJ McGowan, general manager of Campaigner. “Campaigner SMTP Relay increases the value of transactional emails by easily and quickly integrating them with marketing emails.”
Campaigner SMTP guides businesses past overprotective ISPs and delivers sweet nothings that customers will love to receive and open over and over again. Here are some tips to help marketers court new dates and charm existing customers into long-term, committed relationships:
- Love Isn’t Blind: Just like your email marketing campaigns, your transactional emails need to be personalized, understanding your partners’ desires. Sound time-intensive? Not with Campaigner SMTP Relay: Powerful analytics identify customer interests and values, and automatically match promotions accordingly. If customers like the opera, Campaigner won’t let businesses offer tickets to Metallica. And its equally powerful reporting helps companies understand what is and isn’t working, so they can tone it down, change it around or amp it up based on customers’ responses to their overtures.
- Absence Does Not Make the Heart Grow Fonder: You just went out on a first date, had a great time and now don’t hear from your date for days? Nothing can kill a relationship like radio silence. Don’t make your customers ask, “Why haven’t I heard from him/her?” Rather, send reassurances of your love with automated and timely Campaigner communications such as order confirmation and shipping notification emails.
- Love Will Find a Way…Past Spam Filters: Remember that ISPs are like overprotective fathers; you need to abide by their rules in order to reach your intendeds. As a trusted ESP, Campaigner SMTP Relay provides guidance to help abide by rules and get your foot in the door of your crush. Campaigner offers tips like avoiding promotional topics in subject lines and “from” sections, and sending your love to customers with timely emails, but not too many as to appear over-eager and over-bearing.
- Don’t Come Off as Too Strong: While you want to show your love, don’t overdo it and send customers running to competing vendors’ open arms. Stick to the 80/20 rule: Send transactional information as 80% of your content, and 20% as promotional. Campaigner can help you adhere to this rule with customer-friendly templates and designs.
- Courtship Without Hardship: It’s true: You can court new and existing customers with minimal effort and cost to you, with a potentially huge ROI. Campaigner integrates transactional emails with promotional marketing emails within minutes so you don’t need to manually try to merge these two different campaigns. Campaigner’s Web interface, contact management and API provide a one-stop shop for insights into your customer base.
Follow these tips and best practices: By sealing your transactional emails with a kiss, you can increase revenue, generate new customers and establish long-term, committed relationships with existing customers.
To see an overview video on Campaigner SMTP Relay go to http://www.campaigner.com/email-marketing-enterprise/smtp/.
To see an Infographic on increasing revenue via transactional emails, please visit http://www.campaigner.com/solutions/infographics/pdf/Transactional-Emails-Infographic-072814.pdf/.
For more information on pricing and availability please call 1-877-564-9063.
Campaigner® is a robust email marketing solution built by marketers to help small, medium and large businesses strengthen customer relationships and drive sales. Features include professional email campaign creation, industry-leading A/B split testing, advanced list management and segmentation tools, targeted email autoresponders and workflows, powerful API and CRM integration, and detailed campaign reporting. Campaigner is a brand and registered trademark of the Business Cloud Services Division of j2 Global, Inc., the global provider of Internet services. Learn more at www.campaigner.com.
About j2 Global
j2 Global, Inc. provides Internet services through two divisions: Business Cloud Services and Digital Media. The Business Cloud Services Division offers Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications and CRM solutions. It markets its services principally under the brand names eFax®, eVoice®, FuseMail®, Campaigner®, KeepItSafe®, Livedrive® and Onebox®, and operates a messaging network spanning 49 countries on six continents. The Digital Media Division offers technology, gaming and lifestyle content through its digital properties, which include PCMag.com, IGN.com, AskMen.com, Toolbox.com and others. The Digital Media Division also operates NetShelter® Powered by BuyerBase®, an advanced digital ad targeting platform, and Ziff Davis B2B, a leading provider of research to enterprise buyers and leads to IT vendors. As of December 31, 2013, j2 had achieved 18 consecutive fiscal years of revenue growth. For more information about j2, please visit www.j2global.com.
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at Built.io, examined how Docker has evolved into a highly effective tool for application del...
Nov. 29, 2015 04:00 AM EST Reads: 365
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Nov. 29, 2015 03:00 AM EST Reads: 336
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Nov. 29, 2015 03:00 AM EST Reads: 589
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Nov. 29, 2015 02:45 AM EST Reads: 418
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
Nov. 29, 2015 02:30 AM EST Reads: 498
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Nov. 29, 2015 01:00 AM EST Reads: 434
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Nov. 28, 2015 08:00 PM EST Reads: 431
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Nov. 28, 2015 01:00 PM EST Reads: 479
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Nov. 28, 2015 12:00 PM EST Reads: 341
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Nov. 28, 2015 12:00 PM EST Reads: 554
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company Logz.io. In the past, he was co-founder of social-trading platform Currensee, which...
Nov. 28, 2015 12:00 PM EST Reads: 235
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
Nov. 28, 2015 11:45 AM EST Reads: 408
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Nov. 28, 2015 11:15 AM EST Reads: 417
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Nov. 28, 2015 11:00 AM EST Reads: 517
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Nov. 28, 2015 10:30 AM EST Reads: 316