Welcome!

News Feed Item

Campaigner® Announces SMTP Relay: An Email Marketing Match Made in Heaven for Customers and Businesses

Campaigner®, the email marketing brand of j2 Global, Inc. (NASDAQ: JCOM), today announced an additional means of increasing revenue by wooing new customers and building long-term relationships with Campaigner SMTP Relay. The new service helps companies build trust with new and existing customers by establishing consistent communication and marketing promotions through transactional emails such as invoices, order confirmations, shipping notifications, password updates and more.

Transactional and promotional marketing emails are meant for each other—and are a crucial way for email marketers to master the customer dating game. Campaigner SMTP Relay seamlessly and affordably integrates the two, ensuring guaranteed delivery, security and compliance. In addition, the new tool offers powerful analytics and reporting capabilities to ensure marketers always have a clear understanding of their email marketing campaigns’ ROI.

According to research conducted by Experian, average transactional messages generate two to six times more revenue than standard marketing emails. Just like a new romantic relationship, transactional emails give customers butterflies in their stomachs. Eager to hear from vendor beaus and check the status of orders, customers open transactional emails nearly 100% of the time and often more than once. Transactional emails offer a significant opportunity to intertwine marketing messages with automated transactional emails: order confirmation emails with a cross-sell message have a 20% higher transaction rate. Whether courting customers or courting for love, the theory is the same: extra effort receives extra rewards.

“Transactional emails are a valuable factor in building customer relationships, but many companies aren’t using them to their full advantage. Most transactional emails are sent by teams that don’t understand the powerful up-selling and trust-building opportunities built in to those automated messages. You wouldn’t trust someone else to handle your love life, so why risk handing over transactional emails to someone that doesn’t understand marketing?” said EJ McGowan, general manager of Campaigner. “Campaigner SMTP Relay increases the value of transactional emails by easily and quickly integrating them with marketing emails.”

Campaigner SMTP guides businesses past overprotective ISPs and delivers sweet nothings that customers will love to receive and open over and over again. Here are some tips to help marketers court new dates and charm existing customers into long-term, committed relationships:

  • Love Isn’t Blind: Just like your email marketing campaigns, your transactional emails need to be personalized, understanding your partners’ desires. Sound time-intensive? Not with Campaigner SMTP Relay: Powerful analytics identify customer interests and values, and automatically match promotions accordingly. If customers like the opera, Campaigner won’t let businesses offer tickets to Metallica. And its equally powerful reporting helps companies understand what is and isn’t working, so they can tone it down, change it around or amp it up based on customers’ responses to their overtures.
  • Absence Does Not Make the Heart Grow Fonder: You just went out on a first date, had a great time and now don’t hear from your date for days? Nothing can kill a relationship like radio silence. Don’t make your customers ask, “Why haven’t I heard from him/her?” Rather, send reassurances of your love with automated and timely Campaigner communications such as order confirmation and shipping notification emails.
  • Love Will Find a Way…Past Spam Filters: Remember that ISPs are like overprotective fathers; you need to abide by their rules in order to reach your intendeds. As a trusted ESP, Campaigner SMTP Relay provides guidance to help abide by rules and get your foot in the door of your crush. Campaigner offers tips like avoiding promotional topics in subject lines and “from” sections, and sending your love to customers with timely emails, but not too many as to appear over-eager and over-bearing.
  • Don’t Come Off as Too Strong: While you want to show your love, don’t overdo it and send customers running to competing vendors’ open arms. Stick to the 80/20 rule: Send transactional information as 80% of your content, and 20% as promotional. Campaigner can help you adhere to this rule with customer-friendly templates and designs.
  • Courtship Without Hardship: It’s true: You can court new and existing customers with minimal effort and cost to you, with a potentially huge ROI. Campaigner integrates transactional emails with promotional marketing emails within minutes so you don’t need to manually try to merge these two different campaigns. Campaigner’s Web interface, contact management and API provide a one-stop shop for insights into your customer base.

Follow these tips and best practices: By sealing your transactional emails with a kiss, you can increase revenue, generate new customers and establish long-term, committed relationships with existing customers.

To see an overview video on Campaigner SMTP Relay go to http://www.campaigner.com/email-marketing-enterprise/smtp/.

To see an Infographic on increasing revenue via transactional emails, please visit http://www.campaigner.com/solutions/infographics/pdf/Transactional-Emails-Infographic-072814.pdf/.

For more information on pricing and availability please call 1-877-564-9063.

Twitter: @CampaignerEmail
Facebook: CampaignerEmail.com
Google+: Campaigner Email Marketing
Instagram: Campaigneremail
Pinterest: Campaigner.com
LinkedIn: Campaigner Email Marketing

About Campaigner

Campaigner® is a robust email marketing solution built by marketers to help small, medium and large businesses strengthen customer relationships and drive sales. Features include professional email campaign creation, industry-leading A/B split testing, advanced list management and segmentation tools, targeted email autoresponders and workflows, powerful API and CRM integration, and detailed campaign reporting. Campaigner is a brand and registered trademark of the Business Cloud Services Division of j2 Global, Inc., the global provider of Internet services. Learn more at www.campaigner.com.

About j2 Global

j2 Global, Inc. provides Internet services through two divisions: Business Cloud Services and Digital Media. The Business Cloud Services Division offers Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications and CRM solutions. It markets its services principally under the brand names eFax®, eVoice®, FuseMail®, Campaigner®, KeepItSafe®, Livedrive® and Onebox®, and operates a messaging network spanning 49 countries on six continents. The Digital Media Division offers technology, gaming and lifestyle content through its digital properties, which include PCMag.comIGN.com, AskMen.com, Toolbox.com and others. The Digital Media Division also operates NetShelter® Powered by BuyerBase®, an advanced digital ad targeting platform, and Ziff Davis B2B, a leading provider of research to enterprise buyers and leads to IT vendors. As of December 31, 2013, j2 had achieved 18 consecutive fiscal years of revenue growth. For more information about j2, please visit www.j2global.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at 18th Cloud Expo, Charles Kendrick, CTO & Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and devel...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, will discuss how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technol...
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
New Relic, Inc. has announced a set of new features across the New Relic Software Analytics Cloud that offer IT operations teams increased visibility, and the ability to diagnose and resolve performance problems quickly. The new features further IT operations teams’ ability to leverage data and analytics, as well as drive collaboration and a common, shared understanding between teams. Software teams are under pressure to resolve performance issues quickly and improve availability, as the comple...
The proper isolation of resources is essential for multi-tenant environments. The traditional approach to isolate resources is, however, rather heavyweight. In his session at 18th Cloud Expo, Igor Drobiazko, co-founder of elastic.io, will draw upon their own experience with operating a Docker container-based infrastructure on a large scale and present a lightweight solution for resource isolation using microservices. He will also discuss the implementation of microservices in data and applicat...
Join IBM June 8 at 18th Cloud Expo at the Javits Center in New York City, NY, and learn how to innovate like a startup and scale for the enterprise. You need to deliver quality applications faster and cheaper, attract and retain customers with an engaging experience across devices, and seamlessly integrate your enterprise systems. And you can't take 12 months to do it.
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
As you respond to increasing requests for new analytics, you need fast and flexible technology in your arsenal so that you can deploy the right workload to the right platform for the need at hand. Do you need self-service and fast time to value? Do you have data and application control and privacy needs, along with strict SLAs to meet? IBM dashDB™ is data warehouse technology powered by in-memory computing and in-database analytics that are designed for fast results, scalability and more.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...