Welcome!

News Feed Item

Campaigner® Announces SMTP Relay: An Email Marketing Match Made in Heaven for Customers and Businesses

Campaigner®, the email marketing brand of j2 Global, Inc. (NASDAQ: JCOM), today announced an additional means of increasing revenue by wooing new customers and building long-term relationships with Campaigner SMTP Relay. The new service helps companies build trust with new and existing customers by establishing consistent communication and marketing promotions through transactional emails such as invoices, order confirmations, shipping notifications, password updates and more.

Transactional and promotional marketing emails are meant for each other—and are a crucial way for email marketers to master the customer dating game. Campaigner SMTP Relay seamlessly and affordably integrates the two, ensuring guaranteed delivery, security and compliance. In addition, the new tool offers powerful analytics and reporting capabilities to ensure marketers always have a clear understanding of their email marketing campaigns’ ROI.

According to research conducted by Experian, average transactional messages generate two to six times more revenue than standard marketing emails. Just like a new romantic relationship, transactional emails give customers butterflies in their stomachs. Eager to hear from vendor beaus and check the status of orders, customers open transactional emails nearly 100% of the time and often more than once. Transactional emails offer a significant opportunity to intertwine marketing messages with automated transactional emails: order confirmation emails with a cross-sell message have a 20% higher transaction rate. Whether courting customers or courting for love, the theory is the same: extra effort receives extra rewards.

“Transactional emails are a valuable factor in building customer relationships, but many companies aren’t using them to their full advantage. Most transactional emails are sent by teams that don’t understand the powerful up-selling and trust-building opportunities built in to those automated messages. You wouldn’t trust someone else to handle your love life, so why risk handing over transactional emails to someone that doesn’t understand marketing?” said EJ McGowan, general manager of Campaigner. “Campaigner SMTP Relay increases the value of transactional emails by easily and quickly integrating them with marketing emails.”

Campaigner SMTP guides businesses past overprotective ISPs and delivers sweet nothings that customers will love to receive and open over and over again. Here are some tips to help marketers court new dates and charm existing customers into long-term, committed relationships:

  • Love Isn’t Blind: Just like your email marketing campaigns, your transactional emails need to be personalized, understanding your partners’ desires. Sound time-intensive? Not with Campaigner SMTP Relay: Powerful analytics identify customer interests and values, and automatically match promotions accordingly. If customers like the opera, Campaigner won’t let businesses offer tickets to Metallica. And its equally powerful reporting helps companies understand what is and isn’t working, so they can tone it down, change it around or amp it up based on customers’ responses to their overtures.
  • Absence Does Not Make the Heart Grow Fonder: You just went out on a first date, had a great time and now don’t hear from your date for days? Nothing can kill a relationship like radio silence. Don’t make your customers ask, “Why haven’t I heard from him/her?” Rather, send reassurances of your love with automated and timely Campaigner communications such as order confirmation and shipping notification emails.
  • Love Will Find a Way…Past Spam Filters: Remember that ISPs are like overprotective fathers; you need to abide by their rules in order to reach your intendeds. As a trusted ESP, Campaigner SMTP Relay provides guidance to help abide by rules and get your foot in the door of your crush. Campaigner offers tips like avoiding promotional topics in subject lines and “from” sections, and sending your love to customers with timely emails, but not too many as to appear over-eager and over-bearing.
  • Don’t Come Off as Too Strong: While you want to show your love, don’t overdo it and send customers running to competing vendors’ open arms. Stick to the 80/20 rule: Send transactional information as 80% of your content, and 20% as promotional. Campaigner can help you adhere to this rule with customer-friendly templates and designs.
  • Courtship Without Hardship: It’s true: You can court new and existing customers with minimal effort and cost to you, with a potentially huge ROI. Campaigner integrates transactional emails with promotional marketing emails within minutes so you don’t need to manually try to merge these two different campaigns. Campaigner’s Web interface, contact management and API provide a one-stop shop for insights into your customer base.

Follow these tips and best practices: By sealing your transactional emails with a kiss, you can increase revenue, generate new customers and establish long-term, committed relationships with existing customers.

To see an overview video on Campaigner SMTP Relay go to http://www.campaigner.com/email-marketing-enterprise/smtp/.

To see an Infographic on increasing revenue via transactional emails, please visit http://www.campaigner.com/solutions/infographics/pdf/Transactional-Emails-Infographic-072814.pdf/.

For more information on pricing and availability please call 1-877-564-9063.

Twitter: @CampaignerEmail
Facebook: CampaignerEmail.com
Google+: Campaigner Email Marketing
Instagram: Campaigneremail
Pinterest: Campaigner.com
LinkedIn: Campaigner Email Marketing

About Campaigner

Campaigner® is a robust email marketing solution built by marketers to help small, medium and large businesses strengthen customer relationships and drive sales. Features include professional email campaign creation, industry-leading A/B split testing, advanced list management and segmentation tools, targeted email autoresponders and workflows, powerful API and CRM integration, and detailed campaign reporting. Campaigner is a brand and registered trademark of the Business Cloud Services Division of j2 Global, Inc., the global provider of Internet services. Learn more at www.campaigner.com.

About j2 Global

j2 Global, Inc. provides Internet services through two divisions: Business Cloud Services and Digital Media. The Business Cloud Services Division offers Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications and CRM solutions. It markets its services principally under the brand names eFax®, eVoice®, FuseMail®, Campaigner®, KeepItSafe®, Livedrive® and Onebox®, and operates a messaging network spanning 49 countries on six continents. The Digital Media Division offers technology, gaming and lifestyle content through its digital properties, which include PCMag.comIGN.com, AskMen.com, Toolbox.com and others. The Digital Media Division also operates NetShelter® Powered by BuyerBase®, an advanced digital ad targeting platform, and Ziff Davis B2B, a leading provider of research to enterprise buyers and leads to IT vendors. As of December 31, 2013, j2 had achieved 18 consecutive fiscal years of revenue growth. For more information about j2, please visit www.j2global.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...