Welcome!

News Feed Item

New Study Shows America's Outdoor Workers Are Feeling The Heat

Nearly 75% of Outdoor Workers Seeking Refreshment from Products Like New STARBURST™ Sorbet Bars

HACKETTSTOWN, N.J., Aug. 26, 2014 /PRNewswire/ -- For some, being outdoors is leisure. But for many others, it's labor. And this summer, American workers are feeling the heat. A new survey commissioned and released today by Mars Chocolate North America shows that roughly three out of 10 Americans either work or spend a significant amount of time outside in warm weather during the summer months and, of those, a whopping 74 percent are seeking better refreshment opportunities[1].

American workers are feeling the heat. A new survey commissioned by Mars Chocolate North America shows that roughly three out of 10 Americans work or spend a significant amount of time outside in warm weather during the summer months and, of those, a whopping 74 percent are seeking better refreshment opportunities. Luckily, there’s an easy path to refreshment anytime – whether on the job or at home – with new STARBURST™ Brand Sorbet Bars from Mars Ice Cream, which provide a light and refreshing taste...

Luckily, there's an easy path to refreshment anytime – whether on the job or at home – with new STARBURST™ Brand Sorbet Bars from Mars Ice Cream, which provide a light and refreshing taste of a STARBURST™ strawberry fruit chew in a cool sorbet bar with 70 delicious calories.

"While the majority of Americans typically look forward to the summer months as a time to enjoy themselves in the warm weather, for others it means uncomfortably hot working conditions," said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. "We're happy to be able to provide an easy – and flavorful – opportunity for everyone to take five minutes for themselves, enjoy a STARBURST™ Brand Sorbet Bar and feel a sense of refreshment."

The survey found that Americans who work outside, or spend a substantial amount of time outside, come from a wide variety of professions, including construction workers, firefighters, policemen, landscapers, postal service workers and deliverymen. The survey also polled students, many of whom commute to and from classes in the heat, often on foot or by bike, for significant amounts of time each day. The survey found:

  • More than one-third (36%) of outdoor workers and commuters spend 20 hours a week or more outside
  • 63% of outdoor workers and commuters wish they worked indoors at times
  • 74% of outdoor workers and commuters wish there were more ways to cool off and stay refreshed during the hottest days

With the National Climatic Data Center reporting hundreds of records being broken for the highest daily temperature in numerous cities nationwide[2], everyone has a reason to enjoy a cool and refreshing treat from STARBURSTTM. The new STARBURSTTM Brand Sorbet Bars are available at Wal-Mart and select grocery stores nationwide in 4-packs (2.6 oz.) for just $3.99. STARBURSTTM Brand Sorbet Bar Singles are available for $1.49 each in many convenience stores nationwide.

In an effort to bring refreshment to two of the hottest cities in America – Houston and Las Vegas – STARBURSTTM  Brand Sorbet Bars will conduct sampling opportunities to students at universities in both markets. Additionally, construction workers and firefighters will be treated to a STARBURSTTM Sorbet Bar oasis, allowing them the opportunity to cool off and refresh with the new product.

The new STARBURSTTM Brand Sorbet Bars round out Mars' popular ice cream portfolio, which also includes DOVEBAR®, TWIX® and SNICKERS® Ice Cream Bars, and M&M'S® Ice Cream Cookie Sandwiches.

For more information, visit the STARBURSTTM Brand Facebook page at www.facebook.com/starburst or http://mars.new-media-release.com/starburst-strawberry-sorbet-bars/.

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com.  Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

[1] Survey conducted via eNation in July 2014 to sample size of more than 4,000 US residents, age 18 and above.

[2] National Climatic Data Center, U.S. Daily Records Summary, http://www.ncdc.noaa.gov/cdo-web/datatools/records (Aug. 13, 2014).

Photo - http://photos.prnewswire.com/prnh/20140825/139329

 

SOURCE Mars Chocolate North America

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
I think DevOps is now a rambunctious teenager - it's starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
"We work around really protecting the confidentiality of information, and by doing so we've developed implementations of encryption through a patented process that is known as superencipherment," explained Richard Blech, CEO of Secure Channels Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU's GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes. In...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...