Welcome!

News Feed Item

New Study Shows America's Outdoor Workers Are Feeling The Heat

Nearly 75% of Outdoor Workers Seeking Refreshment from Products Like New STARBURST™ Sorbet Bars

HACKETTSTOWN, N.J., Aug. 26, 2014 /PRNewswire/ -- For some, being outdoors is leisure. But for many others, it's labor. And this summer, American workers are feeling the heat. A new survey commissioned and released today by Mars Chocolate North America shows that roughly three out of 10 Americans either work or spend a significant amount of time outside in warm weather during the summer months and, of those, a whopping 74 percent are seeking better refreshment opportunities[1].

American workers are feeling the heat. A new survey commissioned by Mars Chocolate North America shows that roughly three out of 10 Americans work or spend a significant amount of time outside in warm weather during the summer months and, of those, a whopping 74 percent are seeking better refreshment opportunities. Luckily, there’s an easy path to refreshment anytime – whether on the job or at home – with new STARBURST™ Brand Sorbet Bars from Mars Ice Cream, which provide a light and refreshing taste...

Luckily, there's an easy path to refreshment anytime – whether on the job or at home – with new STARBURST™ Brand Sorbet Bars from Mars Ice Cream, which provide a light and refreshing taste of a STARBURST™ strawberry fruit chew in a cool sorbet bar with 70 delicious calories.

"While the majority of Americans typically look forward to the summer months as a time to enjoy themselves in the warm weather, for others it means uncomfortably hot working conditions," said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. "We're happy to be able to provide an easy – and flavorful – opportunity for everyone to take five minutes for themselves, enjoy a STARBURST™ Brand Sorbet Bar and feel a sense of refreshment."

The survey found that Americans who work outside, or spend a substantial amount of time outside, come from a wide variety of professions, including construction workers, firefighters, policemen, landscapers, postal service workers and deliverymen. The survey also polled students, many of whom commute to and from classes in the heat, often on foot or by bike, for significant amounts of time each day. The survey found:

  • More than one-third (36%) of outdoor workers and commuters spend 20 hours a week or more outside
  • 63% of outdoor workers and commuters wish they worked indoors at times
  • 74% of outdoor workers and commuters wish there were more ways to cool off and stay refreshed during the hottest days

With the National Climatic Data Center reporting hundreds of records being broken for the highest daily temperature in numerous cities nationwide[2], everyone has a reason to enjoy a cool and refreshing treat from STARBURSTTM. The new STARBURSTTM Brand Sorbet Bars are available at Wal-Mart and select grocery stores nationwide in 4-packs (2.6 oz.) for just $3.99. STARBURSTTM Brand Sorbet Bar Singles are available for $1.49 each in many convenience stores nationwide.

In an effort to bring refreshment to two of the hottest cities in America – Houston and Las Vegas – STARBURSTTM  Brand Sorbet Bars will conduct sampling opportunities to students at universities in both markets. Additionally, construction workers and firefighters will be treated to a STARBURSTTM Sorbet Bar oasis, allowing them the opportunity to cool off and refresh with the new product.

The new STARBURSTTM Brand Sorbet Bars round out Mars' popular ice cream portfolio, which also includes DOVEBAR®, TWIX® and SNICKERS® Ice Cream Bars, and M&M'S® Ice Cream Cookie Sandwiches.

For more information, visit the STARBURSTTM Brand Facebook page at www.facebook.com/starburst or http://mars.new-media-release.com/starburst-strawberry-sorbet-bars/.

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com.  Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

[1] Survey conducted via eNation in July 2014 to sample size of more than 4,000 US residents, age 18 and above.

[2] National Climatic Data Center, U.S. Daily Records Summary, http://www.ncdc.noaa.gov/cdo-web/datatools/records (Aug. 13, 2014).

Photo - http://photos.prnewswire.com/prnh/20140825/139329

 

SOURCE Mars Chocolate North America

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).